Join me as I speak with Yvonne McCoy a Woman’s Business Strategist. She helps woman entrepreneurs to grow their impact and income with productivity strategies. With new clarity about constant uncertainty, clients maximize their powerful genius and talents to step into their CEO mindset.

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Hey welcome to sheet coaches coaches, I'm your host Kandi motsek. And I'm going to help you find the clarity, confidence and courage to become the coach that you are meant to be. If you're a new coach, or if you've always wanted to be a life coach, then this is the place for you. We're going to talk all about mindset and strategies and how to because step by step only works when you have the clarity, courage and confidence to take action. Let's get started.

Hi, everyone, and welcome to she coaches coaches. This is another one of these episodes where I met an amazing guest at a one day event called podapalooza. Let me tell you a little bit about her. Her name is Yvonne McCoy. And she is a woman's business strategist. She helps women entrepreneur to grow their impact and income with productive productivity strategies. With new clarity about constant uncertainty, clients maximize their powerful genius and talents to step into their CEO mindset. Her extensive experience in coaching, divisional operations, and diversified job training as well as all of her life experiences are the basis of her practical systems. So welcome, Yvonne. So nice to meet you.

Candy, it's fabulous to be to.

So tell me a little bit about your journey. How did you arrive here?

It was definitely not a straight course. Probably, you know, like many, many people, you know, the goal was to grow up, go to college, get married, have a career. And you know, to complicate my journey, I grew up in a time of racial inequality. And so there were a lot of things that that kind of made you make strange decisions. But I worked for a company for 15 years. And after 15 years, they had like, totally burnt me out, I let them burn me out, I have to take responsibility for that. But I was sitting, I was sitting at the beach. And a marketer came up to me and said, What do you do, and I started crying, I said, I don't have a job, I don't do anything, I have nothing. And that was like the turning point in my life where I said, You know what I have time to really think about what it is that I want to do. And so I started on a very weird path. I went from there to volunteering to teach adult literacy, to doing workforce development. And out of workforce development, I bought a book that said 2022 strategies, life strategies that you should have. And I was like, Oh, my students can use this. And I started reading it. And it was like, Oh, my God, I need this, I need this, I need this. And it said, if you're interested in coaching, send us an email. And I did. And so that's how I got into. That's how I got into coaching. And it was interesting, because so many of my decisions were based on what I should do. So I had this MBA, so I should do business coaching, to know, I had this, you know, that kind of thing. And so it was a very, I'm sure kind of journey in wandered a lot to a lot of different places until I finally we had COVID and I lost all my clients. And I was at that same point again to reset. And it's the best thing that ever happened to me. I mean, sometimes you can you can do that on your own. But definitely when when something stops you in your tracks, and gives you the chance to assess what's going on. And so I typically work with women who are at a point that they're scaling their business. You know, it's like they're good at what they do, but they don't have the business expertise and strategies to make the next move. And one of the pieces that happens for entrepreneurs so often is if you have somebody that's working with you, you're so happy to have somebody that even if they're not the right person, you have a strong loyalty to them. And so it makes it difficult to make really good decisions sometimes.

Yeah. And so let me just go back to you know how you were describing that you got into coaching and into the business the way you are right now. Super Interesting that you came to these, what you call reset points. And I really liked that term. And I think, you know, most of my listeners can really empathize with that the place of the reset. You know, most of the people that listen to these episodes, they have been successful. And then something happened in their life. And they realize that this wasn't exactly what they wanted, or it wasn't exactly the way they thought it was going to be. And they might even fight against it for a while. And like, no, no, this is really good. You know, the, you know, that term, golden handcuffs, I've got the title, I've got the bonuses, I've got all the, I've got all the good, the good stuff with my job that I've worked my way up to, I'm sure I must be happy. And then eventually, they come to that point where they're like, ah, you know, they can't deny it any longer. So that's, I really appreciate you sharing that, because I want people to know that we've all been in that place. And it's okay. You know, like, nothing's wrong with there. It's not broken.

It's a normal part of the process. Hmm,

yeah, very much. So how do you work with clients now?

Well, the main way that I work with clients is I have a, an intensive course, it's called the productivity income accelerator. And basically, it, it started out as a VIP day. But nobody wanted to do it in a day. Which is perfectly fine with me, because I, you know, I like to help people to have time to think so basically, what we do is we take a look at their business we take a look at, people are not really aware of how much they actually have going for them. And the fact that they just need a little bit of tweak here and there to make them work. And so the goal of the product is the goal of the thing is to say, how do you how do you bring people into your sphere? How do you what do you offer them? Where are you? You know, how do you listen to them, so that you can use that language so that you can use it in the marketing. And when you're finished the the idea that my goal is that you can make that the money back that you've invested with me, and do it very quickly, so that you look at low lying fruit. And probably one of the strangest questions that I asked people is, what do people need before you? Because objections are not really no, sometimes they're like, I'm not ready yet. And so the question is, what can you provide to help them be ready yet? To do that? So

I agree. And it's interesting, because for the longest time, most of my marketing was aimed at new coaches, people who had done their training, and now they were coaches, and now they wanted some help. But I realized that a lot of the people that were coming to speak with me were people who were thinking about becoming a coach. They hadn't made that step yet. And so how you talked about that journey? And at what point? Are they on their journey? And I'm assuming for your clients, not just the language that they lose, use to speak to these people, but also talking to the person in that right? Part of their journey, right? Like,

yes, yeah. And there are two parts to that. There is kind of the the, and I, they always laugh, because I put everything in a matrix I, you know, my ideas, is my idea is, you know, if you go to the grocery store, and you you know, you need a box of cereal, there are hundreds there, you only need the one or two that you want. But that doesn't make you awful, because you're not using the other 98. Right. And so a lot of times we learn things we go, but I'm not doing this, you know, well, if you don't need that you already have something that's working, keep that. Right. And so you've got the you've got the clients journey, right, which is first, you know, recognizing that there is a general problem, then acknowledging that they have the problem, then moving them into, you know, I want to investigate this, you know, and then you know, nurturing them on. And then, you know, as women in my particular market, you know, I don't work with the main which is like the beginning, but so many of our limiting beliefs start there. And part of what we all need is safety and many of our limiting beliefs. Were to keep us safe, don't run with scissors, don't do this don't you know, take on this risk. And so you need to know what those are for me. When I speak to my client and then you get to the new nurture and nurture is either mother or pets or careers where we put our all into something. And you know, and we suffer for that. And then you move out of that. And that's where my my women are, they're moving out of that stage into what do I want? What do I want to do? I'm ready for me. That's the name of my Facebook page.

Oh, that's a good one. Yeah, it's my time. That's the, that's what I hear. And so I think that our clients are often maybe at that similar part of their life. It's my time I've had enough of putting everybody else first. Now I want to do some of what I want to. Yeah, absolutely. Interesting. Cool. So tell me, where am I let me see, let my listeners most want

to know.

If there was one powerful tip that you would share with these coaches, their new coaches, people who are considering being coaches, a lot of lot of people who want to dream of leaving corporate to coach full time, what would be the one tip that you would share with them?

I'm not sure it's a tip. But it was a lesson that was very hard for me to learn. And that was the way change actually works. I mean, we think of change as being a new beginning, I'm going to do something different. But in reality, to have a successful change, you have to end something or make room for it. And in between that ending in the beginning is officially it's called the neutral zone, but it is the most horrible place to be I call it the push pull, you're being pulled back to your default, you're being pushed forward. And that's where you have your failure. And that's where so many people quit. And so if you were to think of failure as feedback, and not failure, and it's going to make you better if you if you only do what you've already done, you're not going to have failure. So the fact that you're having failure means that you are moving forward and you're doing something new, I mean, my my mantra to myself is it, I've never been this miserable. So I must be making a great change. So I kind of celebrate that that misery that something good is going on. Because as you grow, you're going to be taking on new things. And so that's going to be coming up over and over and over again. And just when you think you can get a little cocky and go I know I do this, you know, you try to do it on a higher level and something horrible happens, you know, and you learn a new lesson. So that would be the one thing that I would say to people is know that the hard times is a sign that you're actually doing something worthwhile.

Yeah. The reframe reframing how you think about change. reframing how you think about failure. And reframing how you think about how you feel, basically, on the journey. That's so wonderful. Thank you, Yvonne. It's been such a great conversation. I know my listeners are going to have an amazing time, they're going to hit pause and rewind, rewind, rewind and listen to that again. So tell me how can people find out more about you?

Well, if it's okay with you, I have a free gift. It's an I guess I will give you the link for your notes, that'd be the best way to do it.

Yeah. So I think that what we'll do is I have a free resource library. And so I'll recommend that anybody who would like to take advantage of avons gift is it will be in the resource library. But tell me about the gift. And then I'll make sure to highlight it and name it appropriately. So it's easy for them to find

it's actually it's actually a mini course is called Accelerate productivity and profit with one small change. Okay, and that one small change is starting to think about your legacy and your long term planning. And it takes you through how to look at your limiting beliefs that you got as a main, how to work with change, and then how to come up with your long term, your long term goal that you're actually working on. It's called Dead Reckoning, which is a nautical term. And the thing that's exciting about it is what you the limiting beliefs that you have, are probably the limiting beliefs that your clients have.