In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Creative Director of
Digital Trailblazer,
Leah Getts.
Leah Rae Getts co-founded Digital Trailblazer, a company dedicated to helping impact-driven entrepreneurs scale their businesses, such as consultants, course creators, and coaches. Their mission is to help these entrepreneurs connect with the right people and implement effective automation and systems to positively impact a larger scale.
Leah shared her insights on the concept of sales and marketing funnels. She noted that the traditional one-directional funnel, where prospects are pushed toward a sale, is less effective now. Instead, she suggests considering the funnel an entire ecosystem, where prospects are nurtured and engaged across multiple platforms and touchpoints.
This approach involves driving traffic, generating leads, and guiding prospects through various funnels simultaneously, such as email sequences, text message sequences, and Facebook groups. By creating a holistic ecosystem, prospects are exposed to the brand in multiple ways, which nurtures them and builds trust.
Regarding content creation, Leah suggests starting with one thing and gradually adding more as you get comfortable. She emphasizes the importance of having ads running and a Facebook group set up, which can be managed by virtual assistants (VAs). The VAs can handle tasks like booking sales calls and welcoming people to the group, allowing you to focus on engaging with your audience.
Leah suggests that short-form vertical videos can be done in just a couple of hours a week, and the key is to batch and schedule content. By leveraging automation and delegating mundane tasks to the team, you can spend around 25 hours a week on content creation and engagement while the rest is handled.
Key Points from the Episode:
- Overview of Digital Trailblazer's work with impact-driven entrepreneurs
- Discussion on the evolution of sales and marketing funnels
- Shift towards a holistic ecosystem approach in funnels
- Importance of nurturing and engaging prospects across multiple platforms
- Addressing the concern of complexity in creating content
- Gradual approach to content creation and leveraging virtual assistants
- Process of client engagement and lead generation
- Problem-oriented approach rather than sales-focused
About Leah Rae Getts:
Leah Rae Getts and her husband, Todd, are the visionary minds behind DigitalTrailblazer.com. The power couple embarked on their online business journey in 2016 with determination but no prior business experience. Leah, a former nurse, and Todd, a band teacher, defied the odds by establishing a thriving online enterprise. By 2017, they had bid farewell to traditional jobs to fully immerse themselves in their digital venture and spend more time with their children.
Pioneers in the art of helping experts, coaches, consultants, and entrepreneurs, Leah and Todd specialize in crafting, launching, and scaling lucrative online courses and coaching programs. Their initial online course in 2018 became a monumental success, achieving multiple six-figure monthly sales within six months.
Their prowess as award-winning marketers and captivating speakers has garnered recognition from esteemed industry bodies. They have graced stages, podcasts, interviews, and articles, showcasing their expertise in crafting compelling offers, designing effective funnels, and employing organic and paid traffic strategies.
Beyond business, Leah and Todd are driven by faith and family values, tirelessly striving to amplify the impact of those with positive aspirations on a global scale. With their multifaceted skills encompassing content creation, lead generation, copywriting, sales team management, and more, Leah's vibrant presence and engaging storytelling make her an exciting addition to any audience.
About Digital Trailblazer:
Digital Trailblazer is your go-to resource for mastering contemporary social media marketing strategies and achieving remarkable success with your online, home, or small business. Helmed by Todd and Leah Rae Getts, experts in internet marketing, lead generation, and traffic optimization, this platform equips you with a comprehensive toolkit.
Digital Trailblazer covers every aspect, from branding precision and constructing sales funnels to social media business promotion, organic and paid traffic techniques, and effective prospect conversion. Whether you seek enhanced revenue or aspire to streamline your online business operations, their guidance empowers you to prioritize income-generating tasks and assume the role of an actual business CEO.
Moreover, the platform extends specialized training for network marketing novices, eliminating the perplexity of commencing an online venture. With a focus on concise, actionable steps, Todd and Leah simplify the process, fast-tracking your journey toward profitability.
Digital Trailblazer's training is an invaluable resource for newcomers seeking direction and a solid starting point, fostering a successful online business foundation.
Tweetable Moments:
07:25 - "I actually want your help, I want to work with you because I want my customers to feel the same experience. I don't want to be that aggressive, going after people salesperson. I just want to help and serve the people who are ready and want my help."
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Links Mentioned in this Episode:
Want to learn more? Check out Digital Trailblazer website at
https://app.digitaltrailblazer.com/register-launch-scale
Check out Digital Trailblazer on LinkedIn at
https://www.linkedin.com/company/digital-trailblazer/
Check out Digital Trailblazer on Facebook at
https://www.facebook.com/digitaltrailblazer/
Check out Digital Trailblazer on Instagram at
https://www.instagram.com/digitaltrailblazer/
Check out Digital Trailblazer on Twitter at
https://twitter.com/DgtlTrailblazer
Check out Digital Trailblazer on TikTok at
https://www.tiktok.com/@digitaltrailblazer
Check out Leah Rae Getts on LinkedIn at
https://www.linkedin.com/in/leahraegetts/
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