BIO: Corina Burton is the co-founder and co-owner of CPR Construction Cleaning, CPR Productions, and host of the Unstoppable podcast.
STORY: Corina returned to an old job and gave up a good salary even though her gut told her not to. The old employer could not pay her, causing her to hit a financial rock bottom.
LEARNING: Listen to your intuition.
“Business is not linear. Learn to pair your analytical and spiritual self.”
Corina Burton
Guest profile
Corina Burton is the co-founder and co-owner of CPR Construction Cleaning, CPR Productions, and host of the Unstoppable podcast.
She is a mother of 4, serial entrepreneur, brand builder, marketing expert, and industry/generational disrupter. She has over 15 years of industry expertise in business-to-business authentic marketing, sales and brand building.
Corina is an industry leader driven by her passion and skills in negotiating contracts, multi-seven-figure sales, business development, customer relationship management, event management, and brand recognition creator.
As a mindset coach and marketing expert, Corina lives her life believing and knowing she is truly Unstoppable.
Worst investment ever
Corina had been a stay-at-home mom for years. When she suddenly became a single parent, she decided to look for a job. Corina got employed in the construction industry, and she thrived. But soon, she felt like she had hit a glass ceiling. Corina decided to try something new when a recruiter in a different industry headhunted her and offered her a fantastic salary.
After a while, Corina’s old employer approached her and asked her to go back. Even though her gut told her to say no, she returned to her old job. The company started struggling in just a few months and couldn’t pay her. In about eight months, Corina had run out of her savings.
She was conflicted about what to do. If she walked away, she would lose everything and would never be able to recoup what her employer owed her. She would lose out on the time she spent and start over with another job. Eventually, after a year and a half, she decided to quit.
Lessons learned
- Listen to your intuition.
Andrew’s takeaways
- Have intuition awareness.
- Don’t be asset-rich and cash poor. If you don’t have the cash you need when you need it, you’re facing a liquidity crunch.
- Beware of the physical warning signs.
- When you invest in a business, make sure you have monthly complete financial statements (a balance sheet, income statement, and cash flow statement). Close the books every single month.
Actionable advice
Not everything analytically correct on paper is going to work. So pair logical and analytical. Write it down and make sure it makes sense.
No.1 goal for the next 12 months
Corina’s goal for the next 12 months is to have a stronger outreach. She’s focusing on the Unstoppable brand so that she can reach more people.
Parting words
“Your circumstances don’t define you; your choices do 100%.”
Corina Burton
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