Producer Rachel (Rachel Giordano) spent nearly 30 years climbing the entertainment industry ladder—from Barbara Walters and The View to Disney Feature Animation to iHeart Media. But at 47, she realized the traditional path wasn't letting her be fully herself. Now she runs a boutique production company, hosts The Producer Rachel Show, wrote and self-published a children's book (Santa's Secret Wishing Coin), and is helping other midlife women embrace their creative superpowers—ADHD and all.

In this conversation, Rachel shares her radical "creator not consumer" mindset shift, why she refuses to "niche down" despite what every algorithm tells her, and how she's building a creative empire by doing things messy, posting for pleasure instead of obligation, and embracing every weird part of herself. If you've ever felt like you had to boil yourself down to one thing to be "marketable," this episode will give you permission to be the umbrella.

What You'll Learn

• How to shift from consumer to creator mindset (and why a time audit will shock you)
• The "do it messy" approach to getting your work out into the world without waiting for perfect
• Why "niching down" might be killing your creativity—and what to do instead
• How to know what to outsource when you're building something new (hint: if it doesn't move the needle, delegate it)
• Why comparison is the creativity killer—and how to disconnect from other people's timelines
• The parking lot moment that changed everything for Rachel's business
• How to invest in yourself before you feel "ready" (and trust the gap will fill itself)
• Why your ADHD might be your midlife superpower, not a problem to fix
• How to create content you actually want to make instead of content you think you "should" make
• The surprising way editing became Rachel's meditation practice
• Why being a "multi-hyphenate" at 40+ is actually your competitive advantage
• How to support small creators (it's free and takes seconds)

Timestamps

00:00 - Welcome & Rachel's background in entertainment

03:15 - The creator vs. consumer mindset shift

06:50 - How behavior change works: focus on what you're gaining, not giving up

08:30 - Posting for pleasure vs. obligation

13:30 - Comparison as the thief of joy (and creativity)

16:55 - "Everyone has ideas. Only entrepreneurs act on them."

18:00 - The magic of consistent, small actions

19:57 - Why your unique perspective is irreplaceable (even in the age of AI)

23:00 - The "network umbrella" approach to personal branding

25:00 - Being the brand instead of picking one niche

27:00 - Investing in yourself: hiring the VA, the cleaning service, the meal prep

29:00 - Why Gen X is the most resourceful generation

30:45 - Ageism and why we're going to team up and do our own things

31:12 - Getting out of toxic hustle culture and respecting your own boundaries

33:30 - The origin story of Santa's Secret Wishing Coin

37:00 - Teaching kids about believing, giving, and manifestation

38:30 - Becoming your own publisher and what that takes

40:00 - "Nobody cares... until they do"

42:00 - Growing community before you launch

43:00 - Rachel nominates Dr. Rhonda Vaughn

44:30 - Support small creators: it's free and changes lives

Key Takeaways

✨ Shift from consumer to creator: Do a time audit. You probably have more creative time than you think—you're just spending it scrolling.

✨ Perfect is too late. Do it messy: Start before you're ready. Go live to test ideas. Edit later (or don't).

✨ You are the brand: Stop trying to boil yourself down to one niche. Be the umbrella. Your multifaceted life IS your differentiator.

✨ Invest in yourself before you feel ready: Hire the VA. Get the cleaning help. Make space for what moves the needle. The business grows to fill the gap.

✨ Comparison kills creativity: You're not running a race with anyone else. Disconnect from other people's timelines and metrics.

✨ Support small creators: Liking, commenting, subscribing costs nothing and changes everything. Do it for your friends and fellow creators.

✨ ADHD as superpower: Your "weird" brain that wants to do all the things? That's your competitive advantage in midlife, not a problem to fix.

Guest Bio

Rachel Giordano (Producer Rachel) has spent nearly 30 years in the entertainment industry, beginning her career with Barbara Walters Specials and The View, then moving through Walt Disney Feature Animation, Home Shopping Network, and iHeart Media. She now owns SNG Media Group, a boutique production company focusing on helping small business owners and entrepreneurs tell their stories through podcasts, YouTube, and social media.

Rachel is also the host of The Producer Rachel Show, where she connects with creators and business owners to discuss the real challenges and victories of building their dreams. She's the author of the children's book Santa's Secret Wishing Coin, which she self-published complete with custom-manufactured coins from Ohio's historic Osborne Coin Company. Rachel is currently developing an impact accelerator to help others achieve the personal and business growth she's experienced.

A proud Gen X mom of two teenagers (13 and 14), Rachel is on a mission to help midlife women—especially ADHD moms—embrace their superpowers, refuse to "niche down," and build creative lives on their own terms.

Host Bio

Aransas Savas is a wellbeing and leadership coach, host of The Uplifters Podcast, and author of the forthcoming book Courage Capital: How 100 Inspiring Women Do Big, Brave Things and How You Can Too. With over 20 years of behavioral research and coaching experience with companies like Disney, Best Buy, and Weight Watchers, Aransas helps women in midlife translate their unique experiences into meaningful impact.

Through The Uplifters Podcast, she's interviewed nearly 150 women over 40 who are rewriting the rules about what's possible in the second half of life. Her work focuses on helping women build what she calls "courage capital"—the renewable resource of bravery we create through small, consistent acts of courage.

Connect with Aransas:

• Website: www.theuplifterspodcast.com
• Instagram: @aransas_savas and @the_uplifters_podcast
• LinkedIn: Aransas Savas
• YouTube: @theuplifterspodcast
• TikTok: @theuplifterspodcast
• Newsletter: Subscribe here
• Facebook: Aransas

Sponsor

This episode is brought to you by Nutrafol, the #1 dermatologist-recommended hair growth supplement. Nutrafol targets the root causes of thinning hair—stress, hormones, nutrition—with physician-formulated ingredients that support whole-body health. Get $10 off your first month at Nutrafol.com with code UPLIFTERS.

Keywords

midlife career change, ADHD women over 40, creative freedom after 40, self-publishing after 40, overcoming perfectionism, creator mindset, stop comparing yourself, personal branding for women, multi-hyphenate careers, entrepreneurship for moms, work-life integration, doing things messy, Gen X women, entertainment industry careers, boutique business owner, podcast production, YouTube content creation, children's book author, self-investment strategies, outsourcing for entrepreneurs, time audit, consumer vs creator, embracing your weird, courage capital, women over 40

Loving The Uplifters? Leave us a review and share this episode with a woman who needs permission to embrace all of her weird, wonderful, multifaceted self.

Aransas Savas: [00:00:00] Hey Uplifters. I wanna take a minute to talk about something personal to me. In my forties, I started noticing my hair was shedding more so a couple of months ago I [00:00:15] started using Nutrafol. I'm already seeing so much less shedding and my teenage daughter who notices absolutely everything keeps commenting on how thick my hair looks.

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Nomination: I give a shout out to is my dear friend Rachel Giordano, producer Rachel here in Michigan.[00:01:15]

She's amazing. She's a creator. She was a. Producer for The View, then she was a producer for a radio show here in Detroit, and she is such an uplifter, such a powerhouse.

Aransas Savas: [00:01:30] Welcome to the Uplifters Podcast, where every week I get to talk to a smart, inspiring, courageous woman who's doing big stuff in the world, and for most of these women.

They're [00:01:45] over 40 and they're rewriting the rules for themselves about what good looks like and what big looks like. Today. I'm talking to Rachel Giordano, otherwise known as producer. Rachel, if you've heard of her, she was [00:02:00] nominated for the show by the wonderful Kate Milligan. Rachel has been in the entertainment industry for almost 30 years, so yes, she is a grown woman.

She began her career with the Barbara Walters Specials and The View, and then moved on [00:02:15] to Walt Disney feature animation, home shopping network, iHeart Media, and now she's the owner of a boutique production company. Focusing on helping small business owners and entrepreneurs tell their stories, the podcast on YouTube and [00:02:30] social media.

She's also the host of the wonderful Producer Rachel Show. You should totally check it out. You like this show? You'll love producer Rachel. She's connecting with lots of creators and business owners just to discuss the challenges and victories of, of building their dreams. [00:02:45] Not too different than what we are doing here.

But in addition to the media career, Rachel is also a children's book author. She wrote this really lovely book called Santa's Secret Wishing Coin, which we're gonna talk about today, and she's currently developing an [00:03:00] impact effect accelerator to help other folks achieve the personal and business growth that she's experienced.

Rachel, I'm so excited to hang out with you today. Thanks for being here.

Rachel Giordano: Thank you so much for having me. I'm excited too. I'm wearing Kate's shirt.

Aransas Savas: It's a one [00:03:15] girl Revolution shirt. And I mean, I say we make a two girl revolution today, Rachel. We are. If you could make a revolution, what would it be?

Rachel Giordano: Probably moms with a DHD. Mm-hmm. Who have come [00:03:30] to that space in their lives where their kids are old enough and that they can start focusing on something else. But because we have a DHD, we don't know what to focus on. That would be the revolution because I feel like we can change the world because of the way that our brains [00:03:45] work.

Aransas Savas: I love that because what you're saying basically is let's use our superpowers in a way that lets them work for us instead of against us.

Rachel Giordano: Correct.

Aransas Savas: Uhhuh. Yeah. I talked last night to a, a group of midlife women. About the the seven key principles that I've [00:04:00] gleaned from this giant research project that is the Uplifters podcast.

Having interviewed now almost 150 women who are almost all over age 40 and like I said, doing some really extraordinary things in the world, and one of the seven key principles [00:04:15] is to bring your weird, we are taught in childhood and adolescence, like to avoid our weird at all costs. And weird is anything that makes us unique [00:04:30] or stand out.

And yet as adults and certainly in second half of life, I think we discovered that that's really where our unique perspective comes from, our unique impact comes from, and really how we can translate all of that weird quote unquote, into a [00:04:45] superpower. So how are you using your superpowers these days?

Rachel Giordano: I am trying to create as much as possible.

I think there was a space in time where I really understood that in order to create, I have to stop [00:05:00] consuming. And so, ooh, what I wanted to be a creator and not a consumer anymore. Does that make sense? And so in my say, more so in your life, and you know this as a creator. We always feel like, oh, I don't have enough [00:05:15] time.

I don't have enough time to write the book. I don't have enough time to edit the video. But you do. You're just doom scrolling. Instead, when you really do a time audit, it's like, wait, I do have the time. I'm just choosing to consume other people's media instead of create my own. [00:05:30] And so when I made that flip to wait, I'm a creator.

I'm not a consumer. It was a huge sort of like, oh, here we go. It started the journey. I had to make that mindset shift. And so if you ask me like about books I read, I don't, [00:05:45] if you ask me about movies I watched, I don't. Um, what's my favorite TV show? Don't know. So it's one of those things that I'm not invested in other people's media because I'm invested in myself as a creator.

I was tired of saying, well, [00:06:00] tomorrow or next month or next year, we'll do that project. I was like, Nope, we're gonna do it now.

Aransas Savas: I mean, let's just go ahead and end this episode now, because if we can just absorb that one thing, I think we are way ahead of yesterday. What did that look like [00:06:15] in practice? Like how did you wean yourself off the drug?

That is content.

Rachel Giordano: I love creating it, and so for me, like you're gonna find this so odd. The thing that people can never get themselves to do, which is like edit, right? [00:06:30] Like you have how many videos on your camera roll and you're like, I don't have the time to edit. That's my like, fun, private time. I love to edit.

And so when I started to grow my business and I had to outsource editing, that made me so sad. So I started to outsource client [00:06:45] videos to my team of editors. 'cause I've got a bunch of different ones. I have short form editors, documentary editors, podcast editors, YouTube editors. And so I was outsourcing my client stuff so that I could edit my own stuff.

'cause I knew my voice, I knew my story, I understood the thread that I was telling. [00:07:00] And so I just started to make space for that time to edit. So like during the day as a business owner, it was the meetings, it was the Zooms, all that stuff, or video shoots. Then at night to decompress. That's why I edit, [00:07:15] and so my husband thinks I'm crazy.

Other people are like, but you do more work. It's not work. To me, it's like creating music to me. When I edit, I have a very specific flow and when you see my videos, you know, it's one of my videos. Does that make sense? Even if it's for a client, you'll know immediately. You'll be [00:07:30] like, oh, that's Rachel probably edited.

Because I see it as music, right? Everything is a two, a four, six or an eight. And when I'm in that space and just going with my gut of like, oh, wow, like I can direct, I can write, I can [00:07:45] tell stories. Eventually. One day, will we do it on a bigger scale? Yes. But right now I'm doing it on a micro scale and it's just, I love it so much.

And so when I started to make space for that, I was like, oh, but if I can edit these videos, then I can make [00:08:00] space to create more videos. So that's sort of how it started where I was like, I can do this.

Aransas Savas: I love that so much. And like I wanna take a second to translate this to something broader from [00:08:15] a behavioral perspective, which is that so often when we try to change a behavior, we focus on what we're giving up.

You put all the energy and all the focus on the [00:08:30] pleasure. On what you were getting on, giving yourself something that is the paradigm shift.

Rachel Giordano: And 'cause I don't post because I have to post. I post because I like to share stuff with people I [00:08:45] post because I love doing it. And I feel like I work with business owners who are the reverse of that, where it's like they feel like they have to do this, right?

Mm-hmm. And so the first thing I tell everybody is. No one told you that you had to post on Instagram or Facebook. Like you don't have to [00:09:00] market that way. You actually don't have to do any of this. There's other ways that you can go go about meeting people. Networking, right? Like actually talking to people.

You don't have to go this route. If this is overwhelming and you feel like you're drowning and you can't [00:09:15] keep up with the algorithm, then don't. It's, it's okay. And so I think that when you, especially for clients, when I give them that permission. To not have to keep up with everybody else to stop comparing yourself to everyone else, [00:09:30] and then also make the flip to a creator, not a consumer.

You start to get excited about what to share with people and then you don't get lost in the sauce of it. Does that make sense? 'cause you're posting for pleasure, not because you have to

Aransas Savas: and posting for [00:09:45] yourself. Right? Yeah. Like I read, Jay Shetty said that somewhere that I read yesterday, that as a creator, he's creating content that he.

Loves. I am talking to people I wanna talk to. Like [00:10:00] that's why I get so excited every time my spreadsheet gets another line in it, because that row is just one more amazing person that I get to know a little bit better and then I get to have a conversation with, I [00:10:15] mean, and like, oh my gosh, that's like my.

Candy or ice cream, right? Like I just want more of it because I like it.

Rachel Giordano: Well, and then you know this because that's how, why I started my podcast. I just started my podcast because the people that I was reaching out to [00:10:30] I knew wouldn't be like, let's go meet for coffee, right? Because they were on this level and I wasn't on that level.

And I get it, and they don't know who I am. And it's not a popular podcast. I don't have like the fake statistics to give them, but. They would maybe not meet me for coffee, but they would come in on for an interview. Does that make [00:10:45] sense? Mm-hmm. Mm-hmm. So it just opened different doors for conversations with people that I was interested in.

I'm my own biggest fan, and I, and you feel like I really am, like, I'll post up. I love that. And you know, you get those emails all the time, Hey, you're like, views are low, whatever. Like, I can help you. It's like, I don't, I don't [00:11:00] care. It's totally fine right now. It's not something I'm trying to monetize. I just enjoy doing it.

And then when you turn this into a business. That's a whole other set of expectations and you know, I don't necessarily want that. Right. And it, I [00:11:15] started getting people asking to be on my podcast and I was like, oh God, what do I do with this? I was so used to like, like, I don't know that I, I, you know, relate to this person anyway.

I don't know that I wanna promote them. Anyway, it was very weird. So when that started happening, that's when I was like, oh God. Or moving into like, [00:11:30] this could be a business territory. I don't know. So I'm at that like crux right now. I'm like. What do I wanna do? Mm. And you also know when you set your systems up, I don't know if you edit your own stuff.

I don't know if you post your own stuff, but it's overwhelming. And so anybody that always [00:11:45] asks me like, oh, I'm thinking about starting a podcast, I always just say, just go live. Try going live consistently.

Aransas Savas: Yes, yes,

Rachel Giordano: yes. And then it's done. It's done. Yes, it's shipped. You don't have to worry about a cover photo, a title, all this stuff.

Yes. Can you go in and [00:12:00] edit and post it? Sure. You can actually pull that live and make it an episode that lives forever. Absolutely. Like you can add all the bells and whistles to it if you want to, but what I find is people don't understand that like podcasting is a full-time job in and of itself.

Mm-hmm. Mm-hmm. And so, mm-hmm. [00:12:15] I started to do it just 'cause I love it. I love this work. My life is media, so for me it's not hard for other people to have no idea how to get into this. It's hard. There's a learning curve.

Aransas Savas: I like this idea too that's coming through here, which is that you didn't [00:12:30] get into this because you had to, and so shaping it into something based on other people's expectations is going to destroy the joy for you.

Now, that doesn't mean it can't become something entirely different than that. [00:12:45] You want it to be, because I think that will happen for all of us. Like the point is not to know all the answers when we start, but to wade in, find out what works. Discover what we like and want more of and what we want less of, and keep designing against that data.[00:13:00]

But it can't be like these external voices telling us what we want and expect ourselves that that's gonna give us more pleasure or more satisfaction than listening to what we want.

Rachel Giordano: Well, [00:13:15] because it also puts you in that space of like, which niche is gonna be the most effective, right? Like what niche mm-hmm.

Am I gonna get the most hits on what's not? Mm-hmm. Um, oversaturated. 'cause those are the things you start thinking about, like, how can I stand out in an oversaturated world where there's [00:13:30] millions of podcasts Now I didn't wanna have to think about that stuff. I was like, it's not why I'm doing it. I'm just doing it to amplify other people's voices who I love.

And also just ask people serious questions. When I first started, I started asking people 'cause it was congruent with me growing my [00:13:45] business. And I remember there was a day I had an interview booked and I'm so happy it was with, his name is Kyle Draper. He's a former pastor, and I started crying with him because I was like, I had to ask my husband if I can [00:14:00] go into my savings, like our savings to pay payroll.

For my freelancers because I didn't meet payroll and they were getting more money that month than I was getting. And I was like, nobody talks about this. Is this a thing? And he was like, it's absolutely a thing. We've all [00:14:15] had to do it. And I was like, wait, why does nobody talk about this? He's like, 'cause people are embarrassed.

They wanna do like the fun, flashy, like my business is amazing. Realistically like owning a business and being a business owner, an entrepreneur, or a small business owner or a side hustler, [00:14:30] it is not easy and it changes constantly. And so in that moment I was like, I felt so good that I could be honest with him.

I trusted him. I felt good in a space, but also he didn't gimme a bullshit answer back. Do you know what I'm saying? [00:14:45] He wasn't like, oh no, I've never had to do that. Everything's great. It was like, no shit sucks. Sometimes, like it's not easy.

Aransas Savas: So yeah, I think that normalizing is so important, but also being brave enough to ask the [00:15:00] questions.

What stops us so often is we hold all these like little fantasy worlds in our heads and then we're are holding ourselves to an unrealistic standard, and we're like, this is not right for me. I can't do this. And we just create [00:15:15] reinforcement of our disbelief instead of reinforcement of possibility, which is what happened in that conversation.

Rachel Giordano: Well, and staying in that same vein, I mean, comparison is the thief of Joy, right. You said how many people have you interviewed so far?

Aransas Savas: Correct. [00:15:30] 150.

Rachel Giordano: Right. Okay. Kate Milligan and her one Girl Revolution podcast I think is at over 400. I'm at 24. Yeah, right. So like in my head, head, like, where do I think I'm gonna be?

And so I, I had to disconnect from where everybody else is and what everybody else is [00:15:45] doing, because I'm not going to be able to keep up with that. I need to be able to keep up with me. I'm not running a race with you or k or anybody else with a podcast. We're not, I'm, I'm doing my own thing. And when you start to feel like you're in that space where you're [00:16:00] like, um, you're comparing yourself to everybody else, number one, I don't feel like we can be creative in that space because we're blocking off Agree.

Whatever channel messages. We're editing. Right? We're editing. And then how, and not in the fun way. No. And then where does Genius come from? Does Genius come from doing what everyone else is [00:16:15] doing? No. No.

Aransas Savas: No, no, no. Nor does satisfaction though that deep down feeling of being satisfied that comes from [00:16:30] doing what matters to us.

Comparison is it's an unachievable KPI. Correct. Just like expecting perfection.

Rachel Giordano: Yeah. But there's no such thing as perfect. Somebody said perfect is too late. Do it. Messy. Do it messy. [00:16:45]

Aransas Savas: Yes, yes, yes, yes. Well, and then also

Rachel Giordano: side note women. I said that to a client last week.

Aransas Savas: I was like, you have full permission to do this badly.

And she came back the next week and she was like, that's the [00:17:00] most important thing you have ever said to me. And I get it. It wasn't something I could say to myself, yes.

Rachel Giordano: For years,

Aransas Savas: yes.

Rachel Giordano: That's the hardest is us taking our own advice. Yeah. I'm my own worst [00:17:15] client. I'm working it out toddlers. But that's the other thing, like explaining to people, you don't have to post anything either.

Just record the thing, write the thing, right? Like write the book, write the article, write something, write the something. Just make it. No one's [00:17:30] saying press publish. Can you even make the thing? I think a lot of people think like what podcasts would work, but what do you wanna do, Uhhuh? What do you find joy in?

Because G God forbid, you start and you're like, oh my God, I'm stuck in this niche and I wanna pivot and I have to start all over [00:17:45] again. That's why I say go live. Test it out, see what you like. There's no expectation. And then in like six months, if you're like, I like this, this is, I think I found my voice.

I'm good at this. This is the niche I wanna be in. Then you can start thinking, okay, how do I start a podcast? But women of [00:18:00] our age learning new things, I think at first it's overwhelming, right? Because it's like, oh my god, so much information. How am I gonna understand this? I'm behind. I'm behind. But like, you just take one little thing at a time, just one little thing at a time.

Everyone can do [00:18:15] this. Everyone can do anything. We just have to take one little thing at a time. Don't worry about the end. There is no end. The goalposts. Always move. Just worry about what's the next step I have to take to do this thing?

Aransas Savas: Yes, yes, yes. Rachel Lipson. I think episode [00:18:30] three of this podcast, like OG said, everyone has ideas.

Only entrepreneurs act on them. And then I remember Sonya Weis, apple and another really early episode said that the secret to her success [00:18:45] was turning. Ideas into action steps. And I think that is so much at the core of what you're saying. It's like sitting around thinking about stuff is cool. Like it's great to have ideas and they're not gonna [00:19:00] go anywhere outside of your head if they don't turn into actions.

Rachel Giordano: I think it depends. I think there are some things, 'cause I don't know if you've ever seen something where somebody does something and you're like, oh my God, I had an idea for that. Right? I think whether it's God consciousness, the collective, the universe, whatever you believe. [00:19:15] If it's such a strong pull, it will find somebody to take action on it.

Mm. Does that make sense? Fair. Fair. Like it'll find somebody, you're not gonna take them anywhere without action. May not be the one. Right. But like somebody will if it's that deep. Yes. It always will find [00:19:30] somebody to transmute it and translate it.

Aransas Savas: And yet I think as we say that, I think it probably brings up the fear in a lot of people that like, oh, well somebody already took my idea load of Balogna.

Impossible. Because nobody else has your unique [00:19:45] perspective.

Rachel Giordano: Say that again? Because I feel like the people don't get it. Like when it's, when you tell people, oh, 'cause you or you like, I'm not you. You're not me. I impossible. I feel like that's where the other shifts [00:20:00] started to change for me. I felt like, again, I'm, I'm one of however many people doing this.

I should have started years ago when I like wanted to, and I didn't. But you have to get out of your head in that way.

Nomination: Yeah.

Rachel Giordano: The next best step, number one. But number two, [00:20:15] do you value yourself and what you want and your time? And if you do, then you'll find the time to do the thing, whatever it is. Yes. And that sort of like is magical where you'll realize, [00:20:30] wait, I can do this here, I can do this here, I can do this here.

And then once you get to know it, it's, it gets easier and easier as you go.

Aransas Savas: I love what you're saying there too. 'cause it brings up this, this idea of time and it does feel like our most precious non-renewable resource we have [00:20:45] the time, we have, how we use the time. To your point about scrolling and what I call low value time is available to us to translate into high value time.

And it doesn't have to be hours and hours and hours. [00:21:00] It can be the margins, it can be an energizing 10 minutes in the middle of the day. Placing it where it fits and where it's repeatable is actually far more important from a behavioral change standpoint.

Rachel Giordano: A thousand percent. And then when you start with the idea [00:21:15] that we just talked about, which is like, you are the thing, right?

Mm-hmm. Like nobody is you, and then you double down on, okay, well now I'm just executing my vision the way I see it. Mm-hmm. Maybe I don't see it the same way other places. It doesn't mean it's wrong. Then I think [00:21:30] even more magic starts to happen. 'cause like once you start to get like a little bit of even online, if someone's like, oh my God, that's a great idea.

It's like, okay, I am on the right track. But you also don't need other people to validate it either. Be careful who you tell your dreams to.

Aransas Savas: Yeah. I mean, [00:21:45] I agree with, be careful because other people can shoot down your dreams, dilute them, make you feel unworthy of going after them. But I'm not worried about telling 'em because they're gonna run off and do it.

Because again, they can't correct. I irreplaceable. [00:22:00] Exactly. And that is truer than ever in an age of ai, right? Like the only thing that is going to distinguish us from machines is a strong point of view.

Rachel Giordano: A thousand percent. I've had a hard time embracing my weird, because I [00:22:15] felt like I had to stay in a certain lane where it's like, well if I'm, if I want corporate clients, they're not gonna want this like weird.

Woman who's like almost 50, who was like, yeah, I channel and hear voices. Like nobody's gonna want that part.

Aransas Savas: I want it. Right.

Rachel Giordano: That's the thing that, [00:22:30] well, but maybe they do and you just don't know. And then maybe that's not my client. Right? Like how many people exist in this world that it's like, oh, okay.

Correct. Mm-hmm. Correct. Next year we'll really be embracing the weird. That's so [00:22:45] exciting. It is. And I feel like. I also feel like at 50 I can hide under the guise of like, I'm an old lady, I don't know what I'm talking about. Like I can't wait to be 70 where I can be like, I dunno, I'm just crazy old lady, but I'm not quite there yet, but I [00:23:00] can't wait.

'cause then you're just like, oh yeah, I'm just a crazy lady. You can just embrace the weird, under the guise of, you know, if you don't get it, you don't get it. But if you do, you do.

Aransas Savas: For so many of us, we seek pivots in second half for greater creative freedom. So it, it is finding that [00:23:15] line.

Rachel Giordano: I also, I had to understand, and I'm finally coming into this, that I'm not just one thing.

Like, yes, I could be a business owner. Yes, I could be a mom. Yes, I can be a wife. Yeah. I deal with each of those things [00:23:30] completely differently. There's no one way, and I'm also empathic, so I'm gonna possibly pick up on the way that you're communicating and change the way I'm communicating. Depending on what I wanna accomplish, right in the thing.

So I'm [00:23:45] fluid, and that's okay. I don't fit in a niche. I think that was the hardest thing with content to begin with. And my biggest complaint, I've talked to YouTube, I've talked to Instagram, like I don't fit in a niche. And the way your algorithm works is it needs to know who to send this to. [00:24:00] I don't fit in that.

One day it's gonna be a vlog. The next day I'm gonna be crying. The next

Aransas Savas: is there an A DHD mom, content creator, vlogger, podcaster, [00:24:15] hashtag,

Rachel Giordano: right? Who like has a messy house but like also can clean on an A DH. High poo wears her hair in a messy bun. But I can also wear a suit, right? Like it's fluid. And so.

With YouTube, what I sort of started to see is like, okay, we [00:24:30] can be our own networks. We don't need to be greenlit by other people. Our playlists are really our show. So like imagine how a network would have like comedies and late night and dramas, right? So our channels are umbrella network, and then [00:24:45] our playlists are hour scheduled.

Series. It doesn't quite work that way yet. But I have a feeling it's going to, because I can't imagine people consistently trying to [00:25:00] start another channel for their next niche. Right. Like, and I know that's what people are doing 'cause that's how it works right now. But it's like, it's so

Aransas Savas: interesting.

Rachel Giordano: Yeah.

Why can't I be the umbrella channel and under here in my playlist Yeah. Are my series and, and they're [00:25:15] different things for different people. And like, I get it. That makes so much sense to me, but it's hard to sell, right? Yeah. So like I, we also do, I own a construction company with my husband, but the other stuff, some of the other stuff that I do, it's not like being just a, like [00:25:30] a business owner that like, you know, focuses on media.

It's not, it's a weird space. You know what I mean? Like, they don't know where to put that. So I understand why they want us to niche down. I completely get it. But [00:25:45] if you're looking at yourself as a network and like I've got documentaries I'm making, I've got the children's book. I have so many different things and none of them have to do with each other.

So am I really gonna have to create a different page for every single thing, or can it all live under my brand umbrella? Mm. [00:26:00]

Aransas Savas: So

Rachel Giordano: like, I'm not playing the game, right, and I get that, but I'm also, I don't have enough time to start 10 more channels and 10 more like social media channels.

Aransas Savas: What I love about it is, I know you say you do all the things differently, but I have a [00:26:15] deep belief that how we do one thing is how we do everything, and aligned with what you were saying about a Rachel edited video, looks like a Rachel edited video.

The core thing here is you and for women who've had multiple chapters, we can get [00:26:30] so worked up and paralyzed by the need to create a coherent story. That we share no story. We create nothing. Or we create it and we hide [00:26:45] it, and we don't have the, the impact or the connection that we seek because we're just over here like, well, those won't make sense.

If you mix all the colors together. You're like, there's no pink and blue and yellow and red. It's [00:27:00] just some gushy gray mess. I think we worry about that too much because. Actually what happens more often is what I call wearing the kimono and like Mrs. Roper it, and just kind of like getting [00:27:15] like all the little pieces patched together and just being like, this is Rachel.

That's actually what I super love about the name producer, Rachel, because when I read that, what I think is this, is this one creative [00:27:30] person as a human umbrella.

Rachel Giordano: Yes, I am the brand.

Aransas Savas: You are.

Rachel Giordano: And that I think is so hard for people to understand because that's not how we exist in this world of consuming content brands.

[00:27:45] Mm-hmm. And anything, right? The book, right. Whatever. So we don't know what story to tell. 'cause we're always just like, what? Wait, what story am I telling? What niche am I like broadcasting to? And yes, we need to make money, we need to pay bills. But if you take that out of it [00:28:00] and just really say, Hey, I give you the opportunity to like say whatever.

To whomever, however you want to. It's like, like I can just be me and people understand what comes along with that. You may not like the [00:28:15] vlogs, but you may love this content. You may not like this content, but you might like that content, and that's okay. It exists everywhere. Mm-hmm. And so I had a really hard time just boiling myself down to one thing.

I mean, it's probably a DHD brain. [00:28:30] But, but like, can I do all things? Yes. If I systemize it and grow my team appropriately and can teach them, okay, these are the things, these are my expectations. Mm-hmm. And so I hired a VA and that was life changing. I was so scared at first because I was like, how am I gonna, not everybody [00:28:45] knows what a VA is.

Virtual assistant, who also it helps me, reminds Princess. I love her so much. Oh my gosh. I love, their name is Princess. Their Prince, their name is Princess. Perfect. Um, okay. Of course. But like [00:29:00] being able to take it to that next step. I know a lot of people, especially women

Aransas Savas: mm-hmm.

Rachel Giordano: Because it's like, well, how, where am I gonna find the money for this?

How am I gonna afford this? Mm-hmm. And it's like, you can't afford not to do it. Mm-hmm. At a certain point in time, you have to trust that God, universe, whatever, will bring [00:29:15] you the business to fill that gap. Mm. I did the same thing with, with my home. I am a ter, like I was feeling like a terrible, like wife and mom because I was putting.

Everything into every [00:29:30] minute of working with clients, working on client stuff, and I couldn't clean, I couldn't do the laundry. And I had a friend once say to me like, well, if it doesn't move the needle in my business, I outsource it. She's like, if it doesn't make me money, if it doesn't help my business, like laundry is a [00:29:45] repeatable task, dishes are a repeatable task.

What's for dinner is a repeatable task. You can outsource all of those things. I was like, well, how did you afford it? She's like, at first I was scared 'cause it's like, oh God, this is gonna be hard. But when you open up the time to [00:30:00] work on the business to make more money, it fills the gap by itself. So like I hired a cleaning lady to come help me.

I'm helping a small business. I have landscapers now for the lawn helping another small business. I order meals for my [00:30:15] kids. You're investing in your community, investing and in myself, yeah, my time is worth money. Should I be washing the dishes or should I be working on the next account? Right. And so, yeah, I, it flipped everything around.

Like my husband came home for lunch [00:30:30] today to a clean house 'cause the cleaning lady had just left. My son, he up his little meal that I have ready to go. 'cause I'm like, I don't have the wherewithal to be like, you know, your kid just came home from school honey, what can I make you as a snack? I wish I was that mom in my head I thought I was gonna be that like, [00:30:45] you know, you're coming home to warm baked chocolate chip cookies, mom.

I'm not. I'm not. And that's okay. Yeah, yeah. So you have

Aransas Savas: other strengths. Exactly.

Rachel Giordano: Yeah, exactly. They don't love my other strengths, but I have other strengths. I bet they do. [00:31:00] I

Aransas Savas: bet

Rachel Giordano: you're

Aransas Savas: a fun mom.

Rachel Giordano: I try to be. When they were younger, it was more fun. Now that I'm like, they're 13 and 14. Mm-hmm. And I, it's just like they think my voice is grading.

It's like, it's just like, like whatever. [00:31:15] Go do your own thing. It's fine.

Aransas Savas: My 14 year old's new favorite statement is, you're so old. And I'm like, yes I am. Yes. That does not equate irrelevant.

Rachel Giordano: We're a Gen [00:31:30] X. It was like, what are we again? I don't even know at that age too, where I'm like, what is the thing that does the thing that has a pen?

Yes, a pen.

Aransas Savas: And who was the guy who was in the thing?

Rachel Giordano: Yes. Do you remember? Oh yeah. Right. We're Gen X, which quite honestly is the best [00:31:45] generation. We're fucking bad asses. Number one, I was a latchkey kid like. I remember coming home and watching like soap operas and then Oprah, like Oprah was my best friend.

So like we lived in that space of not having [00:32:00] devices and internet. So I love our generation. I feel so blessed that I am an eighties kid, that we grew up in that space. So my, I love that. My kids are very aware of generations. So my daughter would be like, oh, you're son Gen X. That's such a Gen X [00:32:15] thing. Yes.

I'm like, yep. Yeah, it is. One of my friends told me she doesn't like the way you edit. And I was like, well, tell her to bring it on. Like, show me the videos she's editing. Yeah. I'd love to outsource some of that stuff. What? What are you editing? What do you got? Nothing. She doesn't do it. And I was like, [00:32:30] great.

Then don't give me an opinion on something that you've never done yourself. Mm-hmm. Mm-hmm. Mm-hmm. So,

Aransas Savas: well, and that's like if you were to ask me what my one girl revolution would be, it would be to disprove this theory that we are irrelevant after age 40. [00:32:45] We are actually better resourced than at any point in our lives, right?

We have all of that evidence from our youth about how to take care of ourselves, what works for us, what doesn't. Maybe we don't have all the money we [00:33:00] thought we would have at this age, but we have. Yeah, because

Rachel Giordano: we're not boomers with a retirement fund.

Aransas Savas: We have a community of people. We've learned how to regulate through the highs and lows of life.

I mean, [00:33:15] like we've got mad resources and skills.

Rachel Giordano: We are probably the people, everyone should be hiring, but we're also now facing that ageist age, right? Where it's like, oh, they're old. That's why we're just gonna go make our own things. We're right. And [00:33:30] so most of us are going to go do that now. Like I, I don't need to make you more money.

I can tell you how, but if you don't want me to help you, that's fine. I'll just keep doing it on my own together with other people. I think we're all

Aransas Savas: gonna team up.

Rachel Giordano: I feel, honestly, and it's, we probably should because I [00:33:45] feel like we can make so much change. We're scrappy.

Aransas Savas: We can do it all, and we'll figure it out.

We sure can. We're resourceful. Mm-hmm. Mm-hmm.

Rachel Giordano: We may not have good boundaries because I don't know what you mean. I'm trying to [00:34:00] undo like the toxic hustle culture. Right, because when you work for a corporation, like you know as much as they pretend like they have, oh, we totally respect your boundaries.

They don't. So I'm trying to figure out, okay, how can I respect my own [00:34:15] boundaries and get out of that hustle mindset? It's hard.

Aransas Savas: Yeah. It's, it is. I do weird stuff throughout the day to prove to myself that I'm in charge. Like what gave me an example? I need to know. Well, like I just emptied the compost bin right before [00:34:30] this.

I was like, I've got three minutes. Ooh, I'm gonna go outside and like, and I did 10 pushups.

Rachel Giordano: I washed the dishes. I was happy about that. Nice. I was like, I'm gonna, it feels pretty good, right? Because I wanted to like listen to a podcast and so I was like, I'm just gonna wash the [00:34:45] dishes and listen to a podcast.

So I was like, okay, perfect. Done. I'm in charge. Well, it's also one of those things when the cleaning lady's coming, I have to pre-clean 'cause I don't want her to know how disgusting I am. She made a comment, she goes, she walked. 'cause I didn't, she beat me to the house [00:35:00] before I could finish. So she's like, did, do you cook a lot?

And I was like, no, this is a week's worth of dishes because no one, God forbid anyone else do them. Anyone. So, no, I don't cook a lot at all. This is just the stack, the

Aransas Savas: dishes? Mm-hmm.

Rachel Giordano: Correct. Yeah, because I [00:35:15] live in the household of like, oh, it's not me, it's her, it's their turn. And like, I don't care. It's

Aransas Savas: not, oh, it's their turn.

I'm so over that way. I hate it. Why do I have to do it? Because I said so. That's enough. Like Right. You live here like, oh God, this [00:35:30] is not my job. No. Yeah. I feel like I have not asked you a single question. Tell me about your book.

Rachel Giordano: With the book. The hard part was, I had this idea after my kids came to me.[00:35:45]

They were that like six, seven, age, where they were like, I just, we just have to ask you a question like Santa Real. Like, Hmm. We're questioning it. And I wasn't ready for them to give up the magic. Right. I didn't want to be the one to see the, like, I didn't wanna see the [00:36:00] magic leave their eyes.

Aransas Savas: And I kind of like, I didn't wanna be the one to admit that I'd been lying to them all that time.

That

Rachel Giordano: my husband was like, wait till they find out you've been lying. I was like, no, we're gonna keep the lie. All right, here we go. And so [00:36:15] I started to get into like the magic of Christmas is really like number one. Believing. And then also number two, understanding that it's about giving to others, not getting.

And [00:36:30] so beautiful. I had always done these incredible photo shoots every like season with my family and then also every winter

Aransas Savas: now I know You're that mom. I

Rachel Giordano: am, I'm, I'm crazy. Oh, I would like. I was insane. Can we have some for [00:36:45] the show notes? I will. Absolutely. Yeah, thing. I'll give you some. And so I called up my friend Kelly, who is an amazing photographer and she used to do Santa sessions.

And I was like, I have this idea, can you help me execute this? I don't have the full story, [00:37:00] but I kind of know where I wanna go with it. And then I reached out to Santa and I basically said, Hey, do you have some time? 'cause it was October. He wasn't too busy yet. If you have some time, can you come on by?

And he did. And so my children were [00:37:15] like, what is happening? And I'm like, I am writing a children's book. I don't know how it's gonna end. I don't know where it's gonna go, but we're gonna like explore through this process. Santa asking questions, let's meet him. So I created this whole story, Santa's secret wishing coin.

Oh my gosh. [00:37:30] And it's literally the pictures from that day that we took in this beautiful brownstone in Detroit. Like that's not an illustration. That's a picture right. They're stunning.

Aransas Savas: So I was like, by the way, I only really release this on audio, so this [00:37:45] is my chance to say like, oh, by the way, there is a YouTube version of this podcast that you can watch.

Say it

Rachel Giordano: right now,

Aransas Savas: but like two other people have will watch it with you. So that's fine.

Rachel Giordano: It's all right.

Aransas Savas: Go watch.

Rachel Giordano: We wanna see pictures. You can

Aransas Savas: see Rachel's beautiful book.

Rachel Giordano: So [00:38:00] essentially it's really about my kids on this day. Understanding 'cause they were obsessed with catching Santa. So Sophia and Nico, who are my children in the book, but they're the characters in the book, have a night with Santa who comes to visit them because he realizes they were [00:38:15] believing less and less and what he explains to them.

And this moment really happened, which is where all of this came from. As I'm sitting with the photographer and we're looking over pictures, right? And I'm trying to figure out like, where is this going? Santa Claus pulls my kids aside [00:38:30] onto this beautiful vintage red velvet couch. He pulls out of his pocket a coin and I literally am like watching outta the corner of my eye like, what is happening?

And I told the photographer, I was like, really quickly, like, just get the pictures. Just get the pictures. [00:38:45] And this isn't the coin, this is the coin that I, I created for the book. The coin he had was a different type of a coin, but it was similar. And so he was explaining to them on Christmas Eve. You take the coin, you put the coin in your hand and have all the family members put your [00:39:00] hands on top of hands, right?

So you can see that visual, right? And then you all wish for what you want, but the wish has to be agreed upon by everybody. You all have to believe in the wish. IE, you know, I want this under the tree. Well, okay, that's a great wish, [00:39:15] but is there something else you wanna wish for? Right? Like wink, wink as the parent.

He also explains, not all wishes come true, but if enough, if you believe, and everybody agrees, you may find it under the tree tomorrow. And then you take the coin and you put it under your pillow Christmas Eve, and then maybe [00:39:30] Christmas morning you'll wake up and your wishes is under the tree. And so he's going through this with them and I'm like, that's it.

That's the whole thing.

Aransas Savas: Yeah.

Rachel Giordano: And then he has this little moment where he explains to them like, the magic of Christmas isn't in the [00:39:45] getting, it's in the giving. If you believe, you may not get it today, it may not be tomorrow, but eventually it will come into your life if you believe enough and you can be in that feeling and that spirit of Christmas and [00:40:00] not just about, what am I getting?

It's about believing. So it's such a great, I'm working on how I say it. It's like manifestation 2

Aransas Savas: 0 2.

Rachel Giordano: Exactly. Exactly. Wow. But yeah, so the Santa, I'm gonna show you [00:40:15] Santa. He is an incredibly, the most perfect Santa ever, right? Beautiful man. Like just so his heart, everything. And so it was just, it was this magical day that [00:40:30] allowed my kids to really understand this is about giving to others and believing together as a family and not just like, what am I getting?

Aransas Savas: I also love, I always. Like poke at the idea that you should keep your [00:40:45] birthday wish hidden, and that's how it'll come true. I'm like, no, tell people, no wish has ever come true. Hiding it in secret. The secret is tell everyone

Rachel Giordano: yes. It's like it took me so long to be like, what is it? I'm a children's book author.

I am an author. I [00:41:00] am, I am, I am. Instead of like, well, I have this idea and I want, I wish. And it's like, no, no, no, I am. And when you start to talk about it more and more and more, like I'm trying to get used to talking about it. So I'm working on that too. You just have to start saying the thing out [00:41:15] loud.

I'm a children's book author. Yeah,

Aransas Savas: you are. And you are. I am.

Rachel Giordano: I know. It's

Aransas Savas: crazy. And I became

Rachel Giordano: my own publisher.

Aransas Savas: There's no like certain number of books you have to sell to be an author.

Rachel Giordano: No, no. That's the craziest thing. [00:41:30] That's the other thing. You

Aransas Savas: don't actually have to sell any books to be an author.

Rachel Giordano: I really wanted to do this special coin.

I want one that's different every year. I did not order them from China. I had, there is a company here in Ohio called the Osborne Corn Company Coin [00:41:45] Company, and they've been making coins, uh, since the 18 hundreds. So I went, visited the factory and it was very important to me that it was made here. They put a spot in their shipping area for a North Pole pickup.

So when they ship out my coins, the coins [00:42:00] go to the north pole. Santa puts his magic on the coins, and then those are the coins I ship when people purchase 'em. So you get this cute little, like this little velvet, this is so beautiful. But because of this extra aspect, I [00:42:15] couldn't just go on Amazon. I couldn't just say, oh, here's just the book.

I had a publisher that's like, oh, we can do it, but we can't do the coin. Can you just do the book? And I said, no. I was like, no. And she's like, then you're gonna have to do it yourself. And I was like, great. So I called my husband and I [00:42:30] said, how much money can we take out of savings in 401k so I can invest in my own publishing company?

And he was like, okay, let's do it. 'cause he believes in it. He loves it. He's seen this growth process. So sometimes we do have to [00:42:45] invest in ourselves. Sometimes it does mean money out of our own pockets.

Aransas Savas: Mm-hmm, mm-hmm.

Rachel Giordano: The next thing I'm doing right now is going to bookstores because I am the publisher, so I have to be the one to like market it.

That was hard for me at first because it's like, oh God, I have this [00:43:00] thing. Like, hi, can I talk to you about this? And now, like, I'm so proud of it. I, I don't not wanna talk about it. So it's just, it's one of those things where it's like, Hey, I have this thing, like there's all these things that will go wrong.

But they're not walls that we can't get [00:43:15] through. Mm. They're literally just obstacles that when you realize, oh, I just have to learn how to do this next best thing, you just step around it and you do the next best thing. Yeah. And then you know that thing. Yeah. That's the thing. You're adding it to your toolkit.

If you wanna know how to publish a children's book, I can tell you and how to [00:43:30] create a thing to go with.

Aransas Savas: Reach out to producer, Rachel.

Rachel Giordano: So it's fascinating that I, oh wait, I, I know this thing. So I'm excited to publish more books. I can do it under my own imprint. I know. I have my own ISBNs. It's amazing.

Same thing with the YouTube. You don't need your [00:43:45] project to be greenlit by Netflix or HBO. Right. You can do it yourself. Yeah. So it's fascinating to now be in the part of the pipeline where it's like, now we market and marketing is. Probably the hardest and [00:44:00] most important part. And so I think so many people are like, I got the book done.

And that you don't realize like, great, now you still like, we're still, there's more work to do.

Aransas Savas: Yeah. And like you said, that's why it's so important to create something you believe in and that you would love and that you're proud of and [00:44:15] you're excited to stand behind something you're uniquely interested in talking about over and over and over again.

But it's also why you gr a community because you are not supposed to do it alone. You're supposed to do it with us. Like we uplifters, we are [00:44:30] here to market it with you to go read the book. To tell other people that we read the book, that we love the book.

Rachel Giordano: Yes. And in that same space of people who are amplifying your message, I think a lot of people think, oh, I'm gonna do this thing [00:44:45] and then I'm just gonna launch it.

And they think everyone's just gonna buy it.

Aransas Savas: Mm-hmm. The most

Rachel Giordano: fascinating thing to me was. I tell this to clients all the time, like, you have to grow the community first. You have to make the connections first. You can't just launch to nobody, right? Nobody cares. [00:45:00] Like it's my next book, literally is, nobody cares.

Not for children, but it's like, it's just do it. Nobody cares. I back doing that for kids, I mean, they probably should learn it sooner. Sooner than later. Nobody cares.

Aransas Savas: Okay. If you're gonna write that one, then I'm gonna write, you're gonna be [00:45:15] disappointed.

Rachel Giordano: Yes. You should write that one. Oh my God, that would be a great book.

That should be for kids graduating from college. You are gonna be disappointed. An uplifting book. It is.

Aransas Savas: It's uplifting actually. It's actually very uplifting. 'cause you're being honest. [00:45:30] Well then it's, I think it's really helpful to not catastrophize disappointment. And it'd be like, oh yeah, exactly. I'm really disappointed.

Great.

Rachel Giordano: Yes. Moving on. Well also, I think we attach ourselves to outcomes again, 'cause comparison. So like, well this person did amazing things and I, mine's not doing, it's not your [00:45:45] story. It's not your journey. And so we have to like step back and realize, okay. Like nobody cares until they do. Nobody cares.

Until they do. Until they do.

Aransas Savas: This has been so much freaking fun talking to you. I could talk to you for 14 more hours. I'm [00:46:00] sorry. So they'll be apart too. Who do you wanna nominate for the Uplifters podcast?

Rachel Giordano: So Dr. Rhonda Vaughn. I love her. She is my uplifter. Literally, I was in this situation where I was in the parking lot [00:46:15] of my doctor's office, realizing I have a small business and I have to market myself.

And it's the hardest thing I have ever had to do is market myself. 'cause I've always been in a situation where I've been headhunted. So I got in through a friend, got in contact with her, [00:46:30] and just there are people in our life that are great at amplifying your message and she's one of those people that completely just changed the way that I saw connection, community, and support from other women.

It's been, it's changed my life.

Aransas Savas: Wow. And [00:46:45] you were there at that for Kate. So what strikes me about that? Is how that ripples and how, if we wanna feel a greater sense of community, the greatest way to do that is to be in community, [00:47:00] to lift up others.

Rachel Giordano: Correct. And really quickly, when you're scrolling online and you have people that are liking and commenting and doing all these other things for strangers.

Mm-hmm. But they're not doing it for you, and they're your [00:47:15] friends or your family. I had to get over that after a while. Yeah. But if you are out there like please like support your small creator, support this, like liking and subscribing, commenting, it really takes you seconds to do and it's free. It costs you [00:47:30] nothing and it could change our lives.

It's true.

Aransas Savas: It's true. It's, that is how it happens. It happens one little moment at a time, and I think in all things in the world, we feel powerless because we feel like we can't change the a hundred percent. [00:47:45] So the way we do that is we change 2%. We do our little tiny step and then that adds up with a bunch of other little tiny steps.

And things are different.

Rachel Giordano: Yes. Honestly, like our,

Aransas Savas: let's figure it out together.

Rachel Giordano: Group of women, our community are happy to lift [00:48:00] each other up. We, instead of the notion of trying to shove another seat at the table, I think all of us just created bigger tables.

Aransas Savas: Uhhuh. I love that. So to support you. Where should we go?

And it'll all be in the show [00:48:15] notes.

Rachel Giordano: Well, you can do s and g media group.com, which I know is such a, such a boring name, but like whatever. And then I have Santa Secret wishing coin.com. If you want more information about how to buy the book, how to buy the coins, um, there's different bundles. There's a whole [00:48:30] bunch of different things.

And then I'm gonna add a spot where people wanna donate a book and a coin that we can start doing that too. So

Aransas Savas: it's really beautiful.

Rachel Giordano: Thank you. All right.

Aransas Savas: Well, I can't wait. I am gonna go order the book right now. I love you so much. I'm like so moved by it. Thank you. [00:48:45] I appreciate you and share it with everyone I can.

I love it. And then you have to come to Uplifters live next year and bring books and I

Rachel Giordano: absolutely will share them

Aransas Savas: with other Uplifters. It'll be so great. You're amazing. Thank you for listening to [00:49:00] the Uplifters podcast. If you're getting a boost from these episodes, please share them with. The Uplifters in your life and then join us in conversation [email protected].

Head over to [00:49:15] Spotify, apple Podcast or wherever you get your podcast. And like, follow and rate our show. It'll really help us connect with more uplifters and it'll ensure you never miss one of these beautiful [00:49:30] stories. Mm.

Music: Big love painted water, sunshine with rosemary, and I'm dwelling. Not perplexing though.

You find it ing. Toss a star in for [00:49:45] Be around this love for relish in a new prime and a tree in springtime dance. With that hindsight, bring the sun to twilight. Lift you up. [00:50:00] Whoa. Lift you up.

Lift you up.

Lift you up.[00:50:15]

Lift you up.

Lift you[00:50:30]

lift.

Beautiful. I cried. It's that little thing you did with your voice, right? In the [00:50:45] pre-course, right? Uhhuh. Uhhuh. I was like, mommy, mommy, stop crying. You're disturbing the peace.