Ep. 58: Social Media Hacks for Salon Owners

Episode 58 • 26th May 2023 • The Lash Business Lounge • Lauren Lappin

00:00:00 00:36:50

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In this week's episode Lauren shares 10 Proven Social Media Hacks for Salon Owners.

(06:35) Reels & Carousel Posts are performing the best at the moment (as at mid-2023).
(10:45) Hit One of the 4 Content Pillars - Education, Marketing, Personal or Connection, Entertaining and Inspiring.
(17:10) If your content piece doesn't hit one of the 4 Pillars, Don't Post It.
(19:20) You need to create content for the right people, Your Ideal Client.
(21:55) Engage with your ideal Clients for at least 30 minutes per day.
(25:15) Consistency is Key.
(26:20) Quality Over Quantity, Every Time!
(27:20) Show Up on Stories every day that your Salon is open.
(28:45) Feature yourself or a staff member in your first Story of the day (have someone's face in the Story) and use an Engagement Sticker.
(30:00) Stories are where your most engaged Customers are on Socials. ( Expert Tips for Stories and Reels: make sure you're looking directly into the camera lens, and not at yourself on the screen - otherwise it will like you're looking down. Also, remember that it's one person watching on one device - so avoid phrases like "Hey Guys" ).

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

Everything Lauren Lappin: https://www.laurenlappin.com.au

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.