In this episode of "Women in B2B Marketing," host Jane Serra interviews Noosh Baratpour, Co-Founder and CMO of Formula. They discuss Noosh's transition from web development to marketing, her entrepreneurial journey, and the founding of Formaloo, which focuses on automation for startups. Noosh emphasizes the importance of flexibility and community engagement in entrepreneurship. She shares insights on managing a marketing team, prioritizing customer engagement, and leveraging community feedback for product development. The episode provides valuable advice for marketing professionals on adapting to industry changes and fostering a supportive community to drive growth.

Noosh and Jane discuss:

• The founding and mission of Formaloo, focusing on automation for startups.
• The significance of flexibility and adaptability in marketing and entrepreneurship.
• Strategies for community engagement and building a supportive user environment.
• The role of community-driven feedback in product development.
• Insights on managing community dynamics and addressing user concerns.
• The concept of "community market fit" and its impact on product-led growth.
• Why marketing leaders can't be obsessed with KPIs.
• The importance of intrinsic motivation over incentives for community engagement.
• Career journey lessons, including the value of networking and volunteering.
• Advice for aspiring marketers on leveraging technical skills in marketing strategies.

Key Links:

Guest: Noosh Baratpour: https://www.linkedin.com/in/noosh-baratpour/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/