Lately I’ve been hearing from so many business owners who feel tired and weighed down by constant decision fatigue. I get it - everyday things are coming at you, and it can feel like you have to react to everything. But there’s a better way.

I share a story from Derek Sivers’ book Hell Yeah or No about how one university let people’s footsteps decide where to lay the paths. It’s a simple reminder that data tells the truth. In business, collecting the right data can cut back on the noise, help you stop reacting on the run, and make decisions that set you up for the long term.