Join us for an eye-opening episode where we delve into the world of influencer marketing. We dish out the real talk on leveraging influencers, navigating the slippery slope, and the good and bad sides of this marketing strategy for your CPG brand. With candid insights from our own experiences, we reveal how we've utilized influencers in the past to grow Vicky Cakes and Yum Crumbs. Get ready to uncover the dos and don'ts, the pitfalls, and the power of influencer partnerships in building your brand's success.

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The podcast is a production of Twelve17 Media.