Despite having a bad reputation thanks to unscrupulous internet marketers, push notifications are an essential accompanying tool for any messaging campaign. In the last year alone, push notification use has seen an incredible 1000%-plus increase, with an average 50% open rate, and a 500% increase in conversion rates, year after year. While push notification use in online shopping environments is still in its early days, there are some stand-out features that early adopting Spotify and e-commerce brands are finding crucial to their messaging and engagement strategies. 

Cart abandonment - Focus close to cash; the closer a customer is to making a purchase, before and after making a decision, the better your chances of influencing a sale. Push notifications upon cart abandonment has seen not only success in bringing back customers for further purchases, but is enormously popular with consumers, offering an unexpected new way to engage with their favourite brands. 

Promotional messaging - Cart abandonment may have kept your customer in the check-out line, but promotional emails and follow up push notifications are what get them their in the first place. Implementing push notifications into messaging campaigns have increased the success rate of those entire campaigns across the board, increasing your background sales so you can stay focussed on the big picture.

By splitting your messaging activity across a wide variety of mediums such as email, SMS and push notifications, with message automation services like Omnisend, you can take advantage of the perfect time to get in on the ground floor of the next great e-commerce customer engagement tool. 

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