This podcast episode features a profound discussion centered around the transformative journey of Tustin Ulrich, a distinguished figure in both the automotive industry and real estate investment. We delve into the essence of what it means to build not only successful enterprises but also to cultivate a culture of growth and support within communities. Tustin shares his insights into the evolution of the automotive sector, emphasizing the significance of prioritizing people and performance in leadership roles. Additionally, he elucidates the concept of the "1% effect," a strategy designed to facilitate generational wealth creation and financial literacy among aspiring investors. Through this dialogue, we aim to inspire listeners to pursue their ambitions with purpose and integrity, fostering a legacy of success that extends beyond personal achievement.
Takeaways:
Links referenced in this episode:
Companies mentioned in this episode:
This is Adam Marburger.
Speaker A:And this is humans that build real conversations with real people.
Speaker A:Not just about what they've built in the world, but what had to be built inside them first.
Speaker A:No hype, no shortcuts, just humans doing the work.
Speaker A:Humans that build.
Speaker A:Real people, Real work.
Speaker A:Welcome to another episode of Humans that Build where I have the honor and the privilege to spend time with super achievers, entrepreneurs, those impacting their communities with one goal, to help others get to that next level.
Speaker A:Today we've got a great show.
Speaker A:I've got tons of notes here.
Speaker A:I've got a lot of questions.
Speaker A:I have a very powerful, interesting guest.
Speaker A:I'm going to go ahead and kind of read the intro here.
Speaker A:This guy's done a few things in the world and I'm so excited to share him with all of you.
Speaker A:Please welcome my dear guest, dear friend, Tustin Ulrich.
Speaker A:A true architect of humans and transformational force in both leadership and wealth building.
Speaker A:As general manager of Roper Kia, Tustin has built a culture where people come first and performance first follows.
Speaker A:He's an eight figure real estate investor, creator of the 1% effect tax strategy and leadership multiplier, committed to developing the next generation of high leaders.
Speaker A:This is amazing.
Speaker A:Tustin, welcome to humans that Build.
Speaker A:My friend, how are you?
Speaker B:Thank you.
Speaker B:I'm freaking excited and honored to be on the show.
Speaker B:So thank you for asking.
Speaker B:Thank you for having me.
Speaker A:Yeah, thank you for taking some time.
Speaker A:I followed your journey for some time now you're making massive waves in the world of real estate, which we're definitely going to talk about.
Speaker A:But let's kind of go back to the beginning of time.
Speaker A:I like to hear everyone's story.
Speaker A:So, you know, you're a high level automotive, you run a very, very successful powerhouse of a dealership in Joplin.
Speaker A:But before that, you know, young Tustin, middle school Tustin, early high school Tustin.
Speaker A:What were your dreams and aspirations then?
Speaker A:I mean, I mean, were you like that, that 9 year old, 12 year old boy that says I want to be a car salesman?
Speaker A:What did that look like for you?
Speaker A:Let's start, let's unpack the beginning of Tustin before we really get into the meat and potatoes.
Speaker B:Yeah.
Speaker B:If I was to give a word, I would say it would be lost and confused.
Speaker B:So a little backstory.
Speaker A:Hey, better than Dazed and Confused, right?
Speaker B:That is true.
Speaker B:That is true.
Speaker B:Yeah.
Speaker B:You know, my parents gave me up at 10 months.
Speaker B:They were drug addicts.
Speaker B:So I kind of bounced from house to house until I Was seven.
Speaker B:Very fortunate that I had an aunt and uncle that were 19 and 21 at the time that took me in, raised me as their own, their three daughters or my little sisters.
Speaker B:I would give my life for them.
Speaker B:And so, you know, but it was in a town of 600 people in a class of 32 kids, and I graduated in the bottom 10 of that class.
Speaker B:Like, I, I knew my mind looked at a Rubik's Cube from a different perspective.
Speaker B:But where that fits is really challenging to find when you're a young child.
Speaker B:And so it took a little time to figure that out.
Speaker B:But, yeah, definitely not the laser focused.
Speaker B:I'm going to be a doctor, I need to go to college.
Speaker B:Good grades matter.
Speaker B:That is certainly not any of the sentiment that I had as a young human.
Speaker A:Yeah.
Speaker A:So how did you find automotive?
Speaker A:You know, because here's what I have found about the automotive industry and on this show.
Speaker A:This is not an automotive podcast.
Speaker A:This is an entrepreneurial podcast.
Speaker A:But there's a lot of folks that are in the automotive industry.
Speaker A:I'm a recovering finance manager in the automotive industry.
Speaker A:Right?
Speaker A:Yeah, the automotive industry.
Speaker A:And I don't want to, I'm careful, I say this sometimes, but I believe the automotive industry gives average people amazing opportunities.
Speaker A:And I believe the automotive industry gives individual second, third, fourth chances at life.
Speaker A:Right.
Speaker A:It's a special industry.
Speaker A:So how did you find your way into retail?
Speaker A:Automotive?
Speaker B:Yeah, so I'm going to date myself a little bit here.
Speaker B:I had a friend that worked at a call center, so they were selling Bell south long distance over the phone.
Speaker B:They said, tustin, you'd be great over the phone.
Speaker B:You need to come do this.
Speaker B:So I went and applied, got turned down because I didn't have sales experience.
Speaker B:So first sales job was selling Delfin vacuum cleaners door to door.
Speaker B:Did that for six months.
Speaker B:Got my, got my experience.
Speaker B:They needed, went to work for the call center.
Speaker B:Quickly became their number one person.
Speaker B:They had thrown out a bonus for Christmas for the number one spot on the floor of like 300 people.
Speaker B:And so I did it.
Speaker B:I achieved the bonus.
Speaker B:I went to get paid.
Speaker B:That's what we were using to pay for Christmas that year.
Speaker B:And the manager goes, I'm sorry, I shouldn't have thrown it out there.
Speaker B:I didn't have authorization.
Speaker B:Corporate's not going to sign off.
Speaker B:We're not paying it to you.
Speaker B:So I quit on the spot.
Speaker B:Like, that's how you guys are going to work.
Speaker A:I'm out.
Speaker B:And so then I answered, this is where I'm dating Myself, I answered a paper ad to be in the first version of a call center at this car dealership that I now currently run.
Speaker B:It is Roper Kia.
Speaker B:I sat upstairs with a paper call list and a corded phone called service guests coming in for appointments the next day and seeing if they were interested in a nicer, newer vehicle.
Speaker B:So from there it just kind of progressed.
Speaker B:And here we are.
Speaker B:A couple weeks ago is my 20 year anniversary.
Speaker B:But I love automotive dearly.
Speaker B:I say we build humans, we sell and service cars as a byproduct of that.
Speaker B:It's a passion.
Speaker A:Yeah.
Speaker A:And you know the industry, you and I, we've got similar time in the industry.
Speaker A:And I'll tell you, a lot's changed.
Speaker A: s, early: Speaker A:And there's a lot of people out there still that have that preconceived notion that the automotive industry is up, is bad.
Speaker A:Like these car, we're bad people, we're trying to take advantage and that's really not the case.
Speaker A:I mean there's bad actors that do exist, just like in any industry.
Speaker A:But I mean, I don't know about you, I'm really proud of the evolution of the automotive industry today.
Speaker B:Oh, me too.
Speaker B:I mean the old days of you have to, you're going to miss all your kids games if you want to make six figures a year and this, you know, that beat it over people's head.
Speaker B:That's not who we are, man.
Speaker B:We want you to go to every game, we want you to go to every event.
Speaker B:Family first.
Speaker B:Because ultimately I know if I can make my staff a better, better dad, better husband, better mom, that in the end we're going to get a significantly better employee and then our guest is going to get a better experience and we're going to win.
Speaker B:And we do win.
Speaker B:We're the number one store in our town.
Speaker B:We sell more Kias in southwest Missouri than they do Fords and Chevy's or Toyotas or anything else.
Speaker B:So the culture is proof of that.
Speaker A:It's remarkable.
Speaker A:Yeah, it's remarkable.
Speaker A:Now I want to talk a little bit about, you know, before we get in, I'm going to ask you some kind of on the spot questions here.
Speaker A:And I do it to everyone.
Speaker A:I'm not picking on you, Tustin.
Speaker A:Everybody gets these questions.
Speaker A:But before we do that, I noticed in the world of entrepreneurship there are some constants and some similarities.
Speaker A:I noticed that the greats, they have structure in their life, they have discipline in their life, they have non negotiables in their life.
Speaker A:And there's levels of curiosity that reside at all times with high level entrepreneurs.
Speaker A:Can you kind of unpack a little bit about what does your routines look like?
Speaker A:What are some things that you do that are non negotiables that have gotten you to where you are today?
Speaker B:Yeah, I would say, unfortunately for the first part of my professional career, I didn't have those until I was about 32, 33.
Speaker B:I really didn't click into that.
Speaker B:So, you know, if I look back seven years ago is a pivotal moment.
Speaker B:I was £460 then.
Speaker B:I was, I had all the right, like, all the right thoughts of what I understood, what I wanted it to be.
Speaker B:But I wasn't a good version of myself first.
Speaker B:And so, you know, I would say my non negotiables are I do my gratitude journal every single day.
Speaker B:I practice gratitude, goals, growth.
Speaker B:I read 30 minutes every day at a minimum grace.
Speaker B:I write something down to, to give grace to someone every single day because we need to have space for that in our lives.
Speaker B:And then the non negotiables that got me to where I am with my weight, I've lost 160 pounds, to be honest.
Speaker B:Of my transformation, it's the easiest part, was losing the weight.
Speaker B:And I only eat between noon and six.
Speaker B:I don't eat sugar and I work out every single day.
Speaker B:So, you know, those are the non negotiables.
Speaker B:If I'm doing those things every day, despite some of the hurdles that come, we, we get through it.
Speaker A:Yeah.
Speaker A:That's amazing.
Speaker A:I mean, your weight loss journey, I mean, 160 pounds, that's no easy feat.
Speaker A:You said that was the easy part.
Speaker A:My goodness.
Speaker A:I mean, just hearing that, that seems like that's a champion level stuff.
Speaker A:Now let me ask you this though, Tustin.
Speaker A:What if you don't mind sharing, what was that kind of aha moment, what was going on in your life where that aha moment said, you know what, Tustin?
Speaker A:Changing what was going on?
Speaker A:What was the circumstance?
Speaker A:What made you make the decision to do what you did to get to where you are?
Speaker B:Yeah.
Speaker B: So let's go back to: Speaker B: And in: Speaker B:And what this book talks about is we are Told as a society that you want to chase, you want to chase the money, you want to chase the title as high as you can get, as fast as you can get and then you'll feel fulfilled.
Speaker B:And I was there.
Speaker B:I was making half a million dollars a year.
Speaker B:I was the most successful from the outside that I had ever been.
Speaker B:I beaten this drug addicted bounce kid mentality, blah blah, blah.
Speaker B:I crushed all these things.
Speaker B:Yet I was still empty.
Speaker B:I knew I wasn't the husband I needed to be, the dad I needed to be the leader I needed to be.
Speaker B:And with that emptiness and she starts talking about how you chase the second mountain, how it is true fulfillment.
Speaker B:And so in that moment in that room, I knew I just needed to work with Danelle one on one.
Speaker B:I asked.
Speaker B:She's been mentoring me for the last six years and really that is the catalyst moment that shifted everything for me.
Speaker A:Yeah, that's amazing.
Speaker A:Danelle, she actually recommended.
Speaker A:I was in a season.
Speaker A:Oh my goodness.
Speaker A:Three years ago I was in a season.
Speaker A:I'm like, I'm doing all of these things, I'm building these companies and I'm like, I'm working, I'm grinding, I'm working, I'm grinding.
Speaker A:But why?
Speaker A:Like why?
Speaker A:What's next?
Speaker A:And she's like, you need to read the second mountain.
Speaker A:So most people spend their whole lives on that first mountain and they never really get to that second mountain.
Speaker A:Yeah, you know, so well, let me ask you a question then.
Speaker A:So I'm going to put you on the spot.
Speaker A:This is kind of.
Speaker A:I'm going off here.
Speaker A:But what, what is your second mountain?
Speaker A:What does that look like?
Speaker A:Do you have any idea what that was?
Speaker B:Yeah, I get you asked me the question and I have goosebumps on my body thinking about it.
Speaker A:Can't wait to hear it.
Speaker B:Yes, it is.
Speaker B:I'm the first male Ulrich in my family to raise their own kids in generations.
Speaker B:Now my uncle that took me in, definitely a part of that story, he raised his own kids.
Speaker B:But like it is, I am going to have.
Speaker B:Here's what, I'll put it this way.
Speaker B:I am the linchpin of generational impact for my family.
Speaker B:My kids will never know a childhood like mine.
Speaker B:They will never know a wealth perspective like I had or an income perspective like I had.
Speaker B:I hear my 13 year old have conversations now today about money and impact and their future that I couldn't have fathomed as a child.
Speaker B:And so when I get the opportunity to lead individuals at Roper Kia or help families with the 1% effect or have an impact on great humans.
Speaker B:Anybody like you, anything I can do to help someone further their professional or personal lives, to have a generational impact is just it.
Speaker B:I can't begin to describe what it does for me.
Speaker A:I love that.
Speaker A:I love that answer.
Speaker A:And I'm going to pause here for a minute.
Speaker A:This would be good for our editors to come in right here.
Speaker A:So, Chris, this is an edit spot.
Speaker A:Tustin, I'm noticing on your end is your.
Speaker A:Are you connected to what?
Speaker A:WI fi.
Speaker A:Are you on your phone?
Speaker B:Yeah, no, I'm connected to my house.
Speaker B:Wi fi.
Speaker A:Okay.
Speaker A:Because it's on your end.
Speaker A:The uploading is moving slow and you're going in and out.
Speaker A:I think they can fix the video later, but I just.
Speaker A:When we end the podcast, kind of stick around for a few minutes so I can completely upload.
Speaker B:Yes.
Speaker B:Okay, so, yeah, I see.
Speaker B:It says 28% uploading on my.
Speaker A:Yeah, yeah, yeah.
Speaker A:So, okay, so we'll get right back to this now.
Speaker A:So.
Speaker A:All right, now, Tustin, I'm gonna put you on the spot a little bit.
Speaker A:All right.
Speaker A:I asked my guest a couple of short questions.
Speaker A:Okay.
Speaker A:These are just quick questions.
Speaker A:You can elaborate or go as long as you want in your responses, if you would like, or you can make it really quick.
Speaker A:But the first one is this.
Speaker A:All right, we're talking entrepreneurial.
Speaker A:Today's state of mind.
Speaker A:I hit a wall when.
Speaker B:Oh, for me, it's when there's a lot of outside factors from an emotional perspective that have a heavy impact.
Speaker B:That seems to be a wall for me.
Speaker B:And my first tell will be food.
Speaker B:You know, food is something I battled my entire life.
Speaker B:I. I would say back when I weighed 460 pounds, it would be a Brahms ice cream.
Speaker B:If you're from the Midwest, you know, Brahms, they have the best peanut butter cup ice cream.
Speaker B:It was on the way home.
Speaker B:And that.
Speaker B:That would lead into.
Speaker B:Well, I've already eaten the ice cream.
Speaker B:Even if I've lost 30 pounds and done good things, I've eaten the ice cream.
Speaker B:I might as well enjoy a weekend.
Speaker B:I'll get back to it on Monday.
Speaker B:And so when I let my emotions go unchecked, not doing my gratitude journal at the right time of day, even not checking myself throughout the day, the spiral can be pretty quick.
Speaker A:Yeah.
Speaker A:Now, when I am stressed, I.
Speaker B:Well, the easy answer is eat.
Speaker B:I would say now, though, I probably just bury myself in my work a little bit.
Speaker B:I just.
Speaker B:I hold myself in my office, and I think I can solve that by doing more and the truth is you have to learn to find those pockets of rest recovery, those pockets that allow you to make sure you're the best version of yourself.
Speaker B:Because even if you complete 10 more tasks, if you complete them at 40% of your bandwidth because you're not in the right mental state, did you really complete the task?
Speaker B:I'd say no.
Speaker B:So finding that healthy balance to make sure that my mind is right is key.
Speaker A:Yeah.
Speaker A:Yeah.
Speaker A:And now I don't.
Speaker B:Now I don't, Now I don't wait when I, when I'm in a spot that I can rec.
Speaker B:So I'll tell you this.
Speaker B:The fourth quarter for me was very tense.
Speaker B:There was a lot of tension and work, a lot of tension and 1% effect.
Speaker B:However, the word I was using in my internally was weary.
Speaker B:From, from about Thanksgiving on, I just, I kept saying, man, I am so weary.
Speaker B:And it didn't matter if I took a morning to sleep in and I'll work out at night or I shifted my schedule or I tried to prioritize something.
Speaker B:I just like, I cannot shake this weariness.
Speaker B:And then as I begin to process that outward and call on some help of some people around me, what I realized immediately was I wasn't worried.
Speaker B:I was tense.
Speaker B:And then, oh, what's causing immediate tension in my life?
Speaker B:And then we just bring direct action to those things and start closing those loops.
Speaker B:And once we did that, that tension was gone.
Speaker B:And I would venture to say, since I've had that revelation and I've moved forward, the last 60 days have been significantly more intense than the 60 days before that.
Speaker B:But because I was able to identify it then, it's a completely different feeling.
Speaker B:I can move faster, I can execute better, I can do it from a healthier perspective.
Speaker B:So I would say my, my problem then was I waited too long to ask someone with an outside perspective to help me figure that out.
Speaker A:That's gold.
Speaker A:There's, there's some wisdom in that right there.
Speaker A:Not waiting, just go right.
Speaker B:Yeah.
Speaker B:Yes.
Speaker A:Last year.
Speaker A:So now I always, oh, now I, yeah, ask.
Speaker B:I, and I would say my speed of asking questions has gone up significantly.
Speaker B:You know, I, I, yeah, we've done a lot of things.
Speaker B:I've, I've accomplished a lot.
Speaker B:However, there's always someone ahead of me at a different perspective, a different perch, different elevation that I can call on.
Speaker B:And, and when you have those people around you, you should not be afraid to make a six minute phone call.
Speaker B:It does not.
Speaker B:We're fast humans, Adam.
Speaker B:You and I can connect, handle business and be off the phone in four minutes and transact seven figures worth of business.
Speaker B:Like, it's not challenging.
Speaker B:You just have to be willing to take that step immediately.
Speaker B:So it's that.
Speaker B:Take that step immediately.
Speaker A:Yeah.
Speaker A:So that's, that's good stuff.
Speaker A:So what I, what I want to talk about now is, you know, you've had a very healthy, successful career in automotive.
Speaker A:What made you decide to pivot?
Speaker A:Which not.
Speaker A:It's not a complete pivot.
Speaker A:You're still embedded into your store, making it it happen, serving your people.
Speaker A:But you decided, I mean, maybe at first you could have called it a side hustle, if you want to call it that.
Speaker A:I don't know if you ever did.
Speaker A:What made you decide to kind of jump into that real estate world?
Speaker A:Because you got a lot of real estate now.
Speaker A:Tustin, we're going to get into what was, what, what, what led you to that?
Speaker B:It was a couple things.
Speaker B:When I started to break down how like, okay, so first year I made half a million dollars and I looked at the end of that year and that didn't necessarily translate to more money in my checking account.
Speaker B:Right.
Speaker B:Like there was, I'm not being ridiculous, there was still more money in my checking account, but not what I thought.
Speaker B:I didn't have the feeling I expected once you hit that number.
Speaker B:And so I had to break down how do the wealthy?
Speaker B:Because here's what I realized as a young kid growing up.
Speaker B:There are some pivotal moments for me financially that stuck out.
Speaker B:And it always told me, once I earn X, I will feel X.
Speaker B:And that's just not the case.
Speaker B:You cannot out earn because you will spend, you'll buy the nicer car, you'll buy the bigger house.
Speaker B:That's just how it works.
Speaker B:Not a lot of people have the discipline to not do those things.
Speaker B:And so there is no out earning a lifestyle.
Speaker B:You have to understand how to protect, build, grow wealth, especially if you want to have a generational impact.
Speaker B:If you want to hand something to your kids and that can help them succeed in the future and help your grandkids succeed in the future, you have to tear down how people have done that for hundreds of years already.
Speaker B:So I started doing research on generational wealth and the tax code and the government and how these families keep wealth in their family for generations and it is through owning assets.
Speaker B:So when I say jump quickly and jump first, you know, our first piece of real estate, we bought off of Facebook marketplace listing peak Covid.
Speaker B:I woke up, did my gratitude journal that day, saw the house at 7am was in it by 8am, had a contract by 11 and had it under contract by 1pm Like I didn't wait, we just jumped.
Speaker B:And then I pursued real estate very actively with that same mindset.
Speaker B:Not, not recklessly.
Speaker B:It is very pointed.
Speaker B:We've learned a lot of lessons, but we're scaling fast.
Speaker B:And I did it.
Speaker B:I love the dealership, I love what I do, I love the people that I work for, but that is their family business, that's their legacy, wealth.
Speaker B:And I had to make sure I did something for my kids.
Speaker A:Yeah, it's very noble too.
Speaker A:And you know, real estate, I talk about this all the time.
Speaker A:It seems like the most successful people in the world are in real estate at some capacity.
Speaker A:I mean, at some capacity.
Speaker A:Now let's get in talking about taxes for a minute.
Speaker A:Let's talk about the 1% effect.
Speaker A:What is the 1% effect?
Speaker B:Yeah.
Speaker A:You started this company last year, right?
Speaker A:Was it last year that it started?
Speaker B:Yep.
Speaker A:So why, what is it?
Speaker A:Why did you start it and kind of where are we heading with it?
Speaker A:There's a bunch there.
Speaker B:So, yeah, so I'll start with the one of the whys.
Speaker B:I have four kids, they're 17 to 11.
Speaker B:They're intelligent, critical thinking humans and I think the chance I have of them staying at Joplin, Missouri Surrey is slim than none.
Speaker B:They're going to spread throughout this country.
Speaker B:And I told my wife we can either go see our grandkids when American Airlines tells us it's acceptable and hope they don't cancel our flights and be sad when we have to leave, or we can build a real estate company big enough that it buys a jet and then a real estate company buys commercial real estate where our grandkids live.
Speaker B:And then we fly our company plane to go check on our commercial real estate and see our grandkids when we want.
Speaker B:It's all tax write off.
Speaker B:And then when you start understanding that, look at like the pivotal moment in the American government economy.
Speaker B: want to view that, you know,: Speaker B:And so the government put some things into the tax code way back then, designed to keep investors invested because they understand those they want to reward, those that are willing to play the long term game.
Speaker B:And so when you're creating jobs, you're creating affordable housing for people, the government's going to reward you for that.
Speaker B:And what they do is they allow you to build an ecosystem of tax free wealth for the future.
Speaker B:So I started doing this for myself.
Speaker B:We went from one door.
Speaker B:We now own 58 doors.
Speaker B:We're just broke $10 million of assets.
Speaker B:We currently, after I have some closings at the end of February and once we close on those homes, I will be hitting my first goal.
Speaker B:My first goal was I wanted to collect a million dollars in rent in a calendar year.
Speaker B:And so with these closings, we'll be at that number.
Speaker B:And so I, because I understand the long term game of real estate, I can take my portfolio as a whole if I assume it's going to appreciate 3 to 4% a year.
Speaker B:I know I'm making $400,000 a year in appreciation whether I touch that money or not.
Speaker B:And I'm not right.
Speaker B:But that money is building for the future for me to retire with and then to hand down to my kids and let them just keep the mechanism growing.
Speaker B:So the 1% effect started as a homework assignment from my mentor.
Speaker B:What's something you can do that you've mastered that will have big impact that is needed in this world that you could do today?
Speaker B:And so I pitched our mastermind group on the 1% effect, the idea of teaching people this mindset and this approach.
Speaker B:Because, Adam, you're wildly successful, you love what you're doing every day.
Speaker B:You have no desire to exit Ascent immediately, but you also understand the long term gains of real estate.
Speaker B:But do you have the time to get the call for the broken garage door at 11pm or to go find the deal or to arrange the financing?
Speaker B:You don't.
Speaker B:You want to spend time with your kids and you want to master what you're crushing.
Speaker B:And so what we figured out with the 1% effect is twofold.
Speaker B:Number one, part of how we scaled is because our local market in Joplin, Missouri is just except extremely undervalued.
Speaker B:And so there's a big opportunity there because we can get in.
Speaker B:The house is so much less expensive here.
Speaker B:And then the second thing is developing a full concierge service that does this with high achievers.
Speaker B:So we're taking people that are wildly successful at what they're doing.
Speaker B:And they, you know, our clients live in Denver and California and Texas and Virginia and Michigan and from all over this country.
Speaker B:And we are doing a full stop shop.
Speaker B:We have the deal shop, the houses are being built.
Speaker B:We're managing that process.
Speaker B:We arrange bank financing with a local bank here that's read in, knows what we're doing, helps negotiate the terms and do all those things.
Speaker B:The title company is all done, the insurance is set up and done.
Speaker B:And then we have the property Management company on the back end.
Speaker B:So we're filling the rental, we're managing the day to day, we're getting those phone calls so you never are.
Speaker B:So instead of just giving someone a blueprint and saying here, go run harder, what we're doing is we're creating a partnership where we walk alongside you because we take zero equity out of these deals.
Speaker B:We walk alongside you and make sure you can create this generational path for your family and we can all win together.
Speaker B:That's the 1% effect.
Speaker A:Yeah, I mean in the beauty too is I've got some familiarity with it.
Speaker A:The beautiful thing is too is you're helping individuals offset their personal tax liability.
Speaker B:Yeah.
Speaker A:I don't know if you're like me, but you know, I mean you're paying less tax than me right now.
Speaker A:We've talked about that.
Speaker A:But you know, I sit here and I look at what I'm paying the government and I see where it's going and I don't see where it's going.
Speaker A:Yeah, it's not in our local streets and roads.
Speaker A:I know that.
Speaker A:But yeah, I think what you're doing is admirable.
Speaker A:And the thing is the coner making it because there's a lot of high earners, successful people that love the idea of this.
Speaker A:They just don't want to mess with it.
Speaker A:Hand it over.
Speaker A:Run.
Speaker B:Right, yes.
Speaker A:Now let's kind of, let's look at the younger generation.
Speaker A:I love the youth.
Speaker A:The youth are our future.
Speaker A:I invest in the younger generation and what would you tell, you know, a 20 year old that's looking to set themselves up on a path of wealth building?
Speaker A:What advice would you give somebody to position them to buy their first home?
Speaker A:What are just some good tips you would give somebody young that needs to get going in real estate to kind of set them up for success?
Speaker B:I think there's a lot of influencer noise out there and I'm certainly not trying to be that.
Speaker B:You know, do we fix and flip, do I wholesale, do I cold call, do I go put cards on a thousand doors like you can do?
Speaker B:There's a part of that grind mindset that I understand the win and grinding.
Speaker B:However, there's a much simpler path that any 20 year old could take.
Speaker B:It's one I've Talked to my 17 year old about as she turns 18 in April.
Speaker B:Like, hey, here's the easy path.
Speaker B:Get two years of employment under your belt, get a steady income situation, save 3.5% down.
Speaker B:Go buy a duplex at 20, at 20 years old, buy A duplex, live in half of it, rent the other half.
Speaker B:You could do that on an FHA loan with 3.5% down every two years.
Speaker B:So you do it at 20, 22, 24, 26, 28.
Speaker B:And by 30 years old, if you can do it five times now you have five duplexes.
Speaker B:Your first duplex is class blowing a ton.
Speaker A:Yeah.
Speaker B:And you just continue to stack this.
Speaker B:And let's say those duplexes are worth $350,000 a piece.
Speaker B:Well, now at 30 years old, you have $1.7 million of investment real estate that's paying for itself.
Speaker B:You bought it all for $10,000 down per property because you're using FHA loans like it really is an absolute no brainer.
Speaker B:So we make it this.
Speaker B:I got to have 20% down, I got to save, got to do this.
Speaker B:But yeah, you have to save some.
Speaker B:You have to be responsible.
Speaker B:You have to have a good credit score, you have to have a good head on your shoulders.
Speaker B:But three and a half percent down, or if you go into a rule market, you can get 100% loan with $0 down and run the same playbook.
Speaker B:So I would say identify that, swallow some humble pie that you're going to live in a duplex beside someone that you have to manage the other side of and just be willing to take those steps because you, you know, the world's answer is go get a college education, walk out four years with a piece of paper that you're $200,000 of debt to, that's going to give you a degree that might pay $60,000 a year.
Speaker B:Like, it's extremely challenging.
Speaker B:That's a, that's a hard, hard thing to overcome.
Speaker B:I can live in a duplex for two years and do that in my 20s when you're probably really not home very much anyways.
Speaker B:So I would say that.
Speaker B:Learn that strategy, identify a duplex in a market that's up and coming and go buy one.
Speaker A:Yeah, we're definitely taught to play it safe, you know, play it safe, get that college degree, go make that money, get the house with the white picket fence, and you know, 30 years later, you pay off your house and then you retire.
Speaker A:Right.
Speaker A:Not the American dream, my friends.
Speaker B:It's not.
Speaker B:No, it's not.
Speaker A:I'll tell you what, today's been fun.
Speaker A:I'm going to land the plane on this conversation with you.
Speaker A:I could talk real estate with you for five hours.
Speaker A:Hours.
Speaker B:All right.
Speaker A:Yeah.
Speaker A:What, what I want to know from you, Tustin, is what's the net, what's next for you?
Speaker A:Right, so we know you're in real estate.
Speaker A:You got the dealership thing going.
Speaker A:What's the next big thing for Tustin?
Speaker B:Yeah, so I'd say let's talk about threefold.
Speaker B:At Roper Kia, we are continuing to grow.
Speaker B:We really dug into guest experience and making sure we set ourselves apart from everybody else and that's just going to grow our ecosystem.
Speaker B:And I, the team is so bought into that, I can't, I can't wait to see how that comes to fruition.
Speaker B: ective, now that I understand: Speaker B:This is how your portfolio multiplies, not adds to once.
Speaker B:Now that I understand that and I've executed a couple of them, I don't see how I'm not at $100 million in assets by 50.
Speaker B:I'm just going to keep pushing hard and it's not, I know it sounds crazy, but I'll be there.
Speaker B:And so, you know, on the personal real estate side, that's where we're headed from a 1% effect side.
Speaker B:You know, we just sat down with the builder.
Speaker B:We had a meeting yesterday about what the next three years, like it's 281 opportunities that we're going to help clients outside of our market jump into these in a couple different markets and we're going to have a big, big impact in helping families grow this generational wealth and build this tax free mechanism for the future.
Speaker B:And you know, I took two phone calls yesterday with first time clients and watching people go from zero.
Speaker B:I, I know I should do this, but I've never been able to figure out how or dedicate the time.
Speaker B:I just, can you help me get one?
Speaker B:Then one becomes five and five becomes ten.
Speaker B:And walking down that path with people is so incredibly rewarding that I, I can't wait.
Speaker B:Next three years are going to be amazing.
Speaker A:Awesome, man.
Speaker A:I Love your ambition.
Speaker A:$100 Million in real estate.
Speaker A:That just, it sounds sexy.
Speaker A:I love it.
Speaker B:Yeah, it is sexy.
Speaker A:It is.
Speaker A:I love it.
Speaker A:So, okay, so for those that want to get a hold of you, for those that want to follow you, for those investors out there that might listen or watch this in the future that maybe want to be a part of this deal, what's the best way to reach you?
Speaker A:What's the best way to follow you?
Speaker A:Tustin?
Speaker B:Yeah, so website the www.the1percenteffect.com here's the beautiful thing about having a one of one name in the world.
Speaker B:I'm pretty confident I'm the only Tustin on the planet and so yeah, so it's pretty easy name to find.
Speaker B:It's usting your worsh on Instagram.
Speaker B:You can find me testing your worsh on Facebook, on the website, you can book direct to my calendar and we can have a conversation just about where you're at.
Speaker B:Personally, if I could be helpful in any way, love to have a conversation about what it looks like to get into real estate and if you have specific questions, you know, obviously we have where we can take what we're doing here and apply it to your specific market or you can jump in with what we're doing here in Joplin and we talk through the whys behind that.
Speaker B:And any way I can help someone do what I've been able to do for my family, it gets me pumped.
Speaker B:So I would love the opportunity to help anybody I can.
Speaker A:Yeah, you're a blessing to many.
Speaker A:You're making a big impact.
Speaker A:You're a special human.
Speaker A:So I do appreciate you taking the time.
Speaker A:If you would hang tight with me for a few minutes, Tustin, I want to talk off air on a few items with you.
Speaker A:For those tuning in, I want to thank you for tuning into another episode of Humans that Build.
Speaker A:And as always, I'll see you sooner than later, my friends.
Speaker B:Thanks, brother.
Speaker B:Appreciate you.
Speaker A:Humans that Build.
Speaker A:Real people, real work.
Speaker A:See you next time.