Analytics can show clicks, but they rarely reveal what actually converted a lead. Content often plants the seed long before someone takes action. That’s why it’s helpful to ask during conversations what played a role in their decision.

Watch: https://youtu.be/z5kWQlgxMhI

With our featured guest Zeke Camusio, CEO of Data Speaks.

You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

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