In this episode, the hosts introduce their guest, Peter Chaney, who shares his passion for both cars and kicks. Peter discusses his background in sneakers and cars, including his love for Jordans and his early experiences with modifying cars. He also talks about his role as the director of content creation for Hyundai, Kia, and Genesis, where he oversees a team of content creators. The hosts and Peter discuss their shared interests and the importance of storytelling in both the sneaker and automotive industries. Peter Chaney started his career in the automotive industry by working at a dealership and helping with various tasks. He eventually landed a job as a product specialist for Hyundai, where he became involved in the creative process and started doing photography and video work. With his expertise in cars and production, he helped start the content creator role at Hyundai and now leads a team of seven content creators. Hyundai has been focusing on electrification and has made significant strides in the past decade. However, the lack of charging infrastructure and limited access to charging stations are still barriers to widespread adoption of electric vehicles. In this conversation, Peter Chaney discusses the shift towards electrification in the automotive industry and the challenges and opportunities it presents. He mentions that companies like Honda and Toyota are not fully embracing electric cars and are instead focusing on plug-in hybrids and hydrogen fuel cell vehicles. He also talks about the importance of making electric cars exciting for enthusiasts and the role of sound and other features in creating a unique driving experience. The conversation also touches on the Hyundai IONIQ 5 and its innovative features, such as virtual gears and simulated engine sounds. Peter offers advice for aspiring car photographers and emphasizes the importance of starting with what you love and experimenting with different techniques. The conversation concludes with a discussion about sim racing and the growing popularity of virtual racing experiences.
Chapters:
00:00 Welcome to Cars and Kicks
02:55 Nick's Bucket List Trip
05:07 Touring Nike Campus
08:01 Community and Cars
13:12 Introducing Peter Cheney
18:08 Peter's Transition to Hyundai
22:34 Shared Interests and Full Circle
23:59 From Dealership to Content Creator
28:05 Hyundai's Strides in Electrification
32:08 Hyundai's Embrace of Performance and Tuning
36:21 The Importance of Charging Infrastructure
47:02 The Shift Towards Electrification
48:30 Making Electric Cars Exciting
53:18 The Innovative Features of the Hyundai IONIQ 5
01:02:46 Tips for Aspiring Car Photographers
01:06:30 The Growing Trend of Sim Racing
All of the links you need: https://www.carsxkicks.com
About Peter Chaney:
“Growing up as a kid of the 80’s and 90’s I was a big Jordan fan and my obsession with sneakers was after the Jordan 3. As a kid I started to play sports at 4 and my parents got me the flyest shoes based on my favorite athletes at the time. Deion Sanders and Bruce Smith cleats and sneakers. I had the Rodman gloves and by the time the Jordan 12’s came out my dad and I wore the same size shoes and Sportsmart had a buy 1 get the 2nd pair 50% off and my Jordan obsession started. I still wear and buy a lot or Jordan’s til this day but am more of a dunk guy and obscure drops that nobody really cares about. I wear what I like and can care less about following the trend.
My love and passion for cars didn’t really start until I was 13. My family were never big car enthusiast just used them for transportation even tho my dad was from Michigan and a big Cadillac guy. The movie Bad Boys came out in 1995 and the fact that a black man could own a Porsche really gave me the idea that one day I would own one. Almost 2 decades later and about 9 cars later I had the means to buy one and got a black 997.1 Turbo.
Currently I have been in the automotive industry for roughly 19 years and my Job title is Director on Content Creation for Hyundai and Genesis agency of record.”
The Cars and Kicks Podcast is hosted by:
Jacques Slade is a multifaceted creator that explores the world of footwear and sports through the lens of culture. Through sneakers and golf, Jacques has cultivated an industry leading voice in the industry that can be seen online and on television. Or he is just an idiot. The jury is still out on that.
Erik Valdez is a husband, father, actor, producer, and creator, whose passion and knowledge for cars is unmatched. You might have seen him on shows like General Hospital, Graceland, or Superman & Lois. He’s driven in the Continental Tire SportsCar Challenge, the Baja 1000, and the number of cars he’s owned would rival the how collections of many sneakerheads.
Nick Engvall is a consultant and creator who helps brands make more authentic connections with their customers. His obsession with cars and sneakers both toe the line of unhealthiness that is best described as, overly passionate. If he’s not recording podcasts, he’s probably at the burrito shop or chasing down ocean sunsets.
