Rosehips—the berries of the rose plant—may not yet be a well-utilized ingredient in North America, but they are a staple in the country of Georgia. Nina Tickaradze, the founder of NADI, a line of rosehip juices, joins the Food & Beverage Insider podcast to discuss how she brought this mainstay Georgian ingredient to America, why rosehips may be posed for explosive growth in the United States, and how she is using her business and her platform to give back.

Key insights include:

• What are rosehips and what benefits do they provide as a functional ingredient?
• What is the immunity market like in the wake of the COVID-19 pandemic?
• What is next for NADI in 2021 and beyond?