Think out-of-home advertising is just for B2C? Think again!

Lee speaks with Greg Wise, a founder member of HubSpot's eCommerce team who dove headfirst into the concrete jungle of commercial real estate. Trading screens for streets, he became passionate for "real-world" advertising, and co-founded OneScreen.ai in 2020. One Screen is rewriting the out of home advertising for both b2b and b2c.

Get ready for a ride as Greg spills the beans on merging the crisp metrics of digital marketing with the boots-on-the-ground impact of Out-of-Home advertising.