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Focus Like A Laser
Episode 472nd May 2022 • The Home Inspector Marketing Podcast • Coach Blueprint
00:00:00 00:08:06

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If you want to reach Mike or have a question for him, contact us at hello@coachblueprint.com

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Hi, this is Mike Crow and I run a home inspection business.

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In fact, I've run a couple of home inspection businesses.

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You true joy for me though, has been helping literally thousands of

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home inspectors build really solid home inspection business as well.

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We can help a single man operation be able to do over $300,000 a year.

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Maybe all the way up to $400,000 a year as a single inspector.

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Even better for me is the 80 plus companies that we have helped

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be able to build million dollar home inspection businesses.

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I would like to help you be able to do the same thing.

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when you focus like a laser, you will out-market, you will outsell.

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You will out manage your competition at every turn because

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you are staying ahead of them.

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Your competition.

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Most of them will have one, maybe two sales approaches.

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You're going to have 10 different sales approaches.

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One of the master salesmen that I studied, one time said that people

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on average have seven reasons.

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They don't use you and you need to have 15 reasons why they should use you.

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You've got to have more approaches.

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You will have answers and you'll have perfect followup letters.

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Do you have something that goes out after you, after you book an inspection

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that makes sure that they stick?

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Do you have something that goes out after you talked to them, but for

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some reason they don't book our top people do, and they're all there for

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you to be able to put into place.

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You're going to have a team that understands all of this.

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And then you, your business can literally operate without you, Michelle,

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can you stand up for just a second?

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I just want to make sure everybody sees you again when

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you first started with us, okay.

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You know, you basically had to answer the phone.

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And then Michelle, one of the things she said was, nobody can

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answer the phone better than me.

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And then eventually we talked her into letting some other

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people answer the phone.

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And then eventually we talked to Robin to doing less inspections

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personally, because he's not an inspector, he's a business owner.

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All right.

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And you guys take more vacations now and you just do all kinds of cool things.

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Right?

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So you've got to focus on the right thing.

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You've got to focus with your people.

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You need to take one concept and focus on it.

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The most important thing I ask you to put on your calendar besides date night

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is focused time two hours every week.

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Do you know how many people will actually do that?

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5% in this room?

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25%.

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Do you have on your schedule right now?

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Two hours to focus on something.

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When you get back to build your business, I'm not asking, I'm

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trying to just make a point.

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If you don't, you want it there.

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And it needs to be there every single week, two hours to build a

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stackable, to build a system to change.

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Okay, Jonathan does this, by the way, with this inspector meetings, one of

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the things that Jonathan has just done an incredible job on is making sure

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that all of his inspectors, every two weeks come into the office for two hours

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worth of training starts at 6:00 AM.

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In the morning, one guy drives an hour and a half to get to the meeting

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and he never complains after leaving.

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He goes, man, I'm just so glad I show up here.

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I always learned something it's amazing.

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By the way we record those meetings, so you can either use it for your

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inspector meetings, or if you're a single man operation, it's like

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attending Jonathon's meeting Hank shank at his head up and guessing you bet.

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It's a cool thing.

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Isn't it?

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All right.

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Jonathan does a Wolf pack huddle and a Wolf wrap-up every single day, every

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single day, he calls our marketing people.

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What are you going to get done today at the end of the day?

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What did you get?

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Okay.

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You have to focus on time on your schedule and now you need to

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help other people focus as well.

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You have to help other people in your business that

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you're growing focus as well.

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Do you have a meeting with your inspectors every two weeks?

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I know it sounds simple, but most of you don't do it.

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Okay.

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You succeed with implementation.

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That's the real key to success.

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You're going to learn this week, how to make that happen.

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We're going to show you how you get stuff implemented.

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Okay?

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You want to play bigger.

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The biggest secret of success, the biggest secret to success is

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to help other people it's so, so simple and then drive by helping and

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giving your experience to others.

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So the question is, what level are you going to play at?

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This is the 95%.

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See the crowd down there.

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I'm going to tell you another secret.

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I've been playing with us.

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Wow.

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I like these shoes.

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All right.

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I've been playing with this some and I want to show you.

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I've updated this as my brain continues to improve on information, I found out

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something very interesting and a new, some of you've seen me do this already.

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There's the 1%, by the way, the 1% are not always rich.

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Sometimes they're rich and how they help people or how many, their legacy they

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left behind mother Teresa was not rich.

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Okay.

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Gandhi was not rich.

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And I want you to know something.

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They controlled riches by the time they were done, which is interesting.

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Then you've got the 4% here and then you've got the 95% here.

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This is what I call the cliff.

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This is where the 95% will push you to, and as you're falling off, they

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will say, oh, I'm so sorry, splat,

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man, that's a shame.

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You had a flat tire.

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So you ran.

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You ordered something, but it didn't come in because you didn't order.

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As soon enough, we have backups on top of backups here at the show.

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And I will tell you that moving into the building this year was a little

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rough because of the roast behind it.

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Yet.

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Somehow miraculously, we got it all done.

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All right.

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95%.

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You need to know when you go home and you heard Dan say it.

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When you go home, your seat on the plane might be taken by somebody else.

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Now Dan gave his up, but I have lost my seat sometime to other people.

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I was on one flight and I was half asleep and they came and got me

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and pulled me off the plane and told me I couldn't go on the plane.

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Now I didn't fight and get my teeth knocked out in the process.

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I got up and got off the plane.

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And then I told him that's okay.

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Tomorrow I speak to 300 people.

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I'll be glad to tell them how you handled this.

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I was on the first flight out in the morning.

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Okay.

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And I got there in time, but 95% of people that you're surrounded with

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will tell you it's okay to fail.

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They will hug you.

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They will cry with you.

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They will, they will shake your hand.

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They will tell you it's okay to fail.

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And I want you to know something.

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They're right.

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It's okay to fail.

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It's not okay to stay there.

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That's what they don't get.

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What do you mean you're getting back up and trying again, what

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you failed at that already.

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Once you failed at that already twice, you failed at that

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already three or four times.

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How many times are you going to have to do this before you

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realize this is just a bad idea?

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Successful people fail more than the 95%.

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I fail usually at something, every single.

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And the next day I'm thinking, how can I do that differently so

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that I get a different result.

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I don't want to do it the same.

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Right?

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Very simple.

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Launching the deeper 95%.

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See the obstacles, the 4%, see the objective, the 1% see how to help

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others achieve it, which is why I wanted you to see our coaches.