Shownotes
On this episode of Marketing Moguls, Jennifer Durishin, Head of Marketing at Prodigal, joins Michael Ryan to discuss the importance of adaptability in marketing and the role of continuous learning. Jennifer emphasizes the need to explore new technologies such as artificial intelligence to enhance the customer experience. The episode also covers how AI is modernizing call centers in the financial industry, building brand awareness through engagement, and attending conferences and events in a tight-knit community. Lastly, Jennifer provides valuable advice for aspiring tech marketers and tips for networking on LinkedIn.
In This Episode, You'll Learn:
- 00:00 - Marketing goes beyond just business
- 01:54 - Advice for tech marketers
- 03:38 - Anyone can become a marketer, learning on the job is valuable
- 05:47 - Modernizing financial call centers with AI at Protocol
- 07:54 - Enhancing customer experience with AI-powered financial transactions
- 09:06 - Adapting to marketing trends and being open to change
- 10:19 - Building brand awareness through engagement and familiarity
- 13:09 - Continuous learning for personal growth in marketing
- 15:03 - Networking advice for LinkedIn: connect genuinely, avoid sales pitches
Links and Resources:
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