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The Age of Attention
Episode 297th June 2022 • THE AMPLIFII PODCAST • René Rodriguez
00:00:00 00:31:42

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“If I want to shift someone’s reality, I just have to shift their frame of reference.”

René Rodriguez’s opening keynote of AMPCON 2022 live at Caesar’s Palace in Las Vegas is presented here as a taste for podcast listeners. In this keynote speech, René outlines the generational shift we’ve undergone that has hollowed out our connection with our supervisors/managers and leaders. Overcoming this “narrative gap” is an inherent effect of using the AMPLIFII™ formula, as René makes plain.

Whether you were in attendance or not, this speech is a call to action for each of us to center our values and beliefs in our actions and messages to better cross that divide for your employees, clients, customers or even your family.

Don’t miss out on next year’s AMPCON experience! Stay up to date with the latest at or experience the 2.5 day AMPLIFII™ event at any of the dates across the country. Find availability near you here:

Show Resources:

01:40 - 30 years ago most people died closed to where they worked

02:40 - Influence without action ISN’T influence

04:05 - Your challenge is “How do you capture attention?”

04:50 - Without ATTENTION, your quality doesn’t matter

07:00 - When you change the frame, you change reality

07:20 - Be a student of your own experience

08:55 - Pay attention to your body language

09:55 - When we don’t feel safe, we’re not open to new information

12:40 - René’s mother’s story

14:40 - The WAY we do things, the WAY we pursue our dreams, MATTERS

16:15 - Do you want “followers” or do you want to LEAD?

17:40 - How we USED to know our boss

18:35 - Moving apart physically changes that connection

19:50 - The narrative gap

21:15 - “knowing” someone online

22:12 - Bridging the narrative gap

22:50 - It’s not JUST about social media

23:30 - The AMPLIFII™ formula

27:42 - Reframing “used-car salesman”