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195 - Creating a Full Video Strategy, Content Creation & Repurposing
Episode 19516th January 2023 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:28:22

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Most companies are not using Video to its full potential! Today we'll be talking about the importance of creating a full video strategy, along with the amazing content and repurposing opportunities that exist.

Joining the podcast is Bill Baraona, Flex Media’s founder and video marketing strategist who has over a decade of video production experience. which allows him to combine a variety of production styles and marketing tactics with today’s new technology to deliver effective video content for business owners, marketing and sales teams.

We Discuss:

  • The importance of having a full video strategy for pre, during, and post trade show
  • How to create multiple pieces of content at the trade show for use as post trade show and to create hype for your next trade show.
  • What is a video strategy and what makes it different from your overall marketing strategy?
  • Why is it important for someone to have this mapped out prior to a trade show?
  • What types of content can be generated at the trade show and how does that play into your your video strategy?
  • Can this content be created DIY or should they hire a professional?

Bill's Top Tips:

  • You want to make sure you are creating content for your ideal buyer/viewer.
  • You want to make sure you take stock of what videos you need to created and focus on 1-2 videos. You can work on producing more at the next trade show.
  • Look at your attendees and get a game plan for video creation. Try to book time prior to the event if possible.
  • You don't always have to hire a professional. If you purchase a couple small things you can create some great content at your booth by your self.
  • DIY the content with a short shelf life and hire a pro for content that has a longer shelf life.
  • Make sure to maxamize your time when creating content.

Bill's Key Takeaways:

  • Stop missing opportunities to create content at trade shows.
  • - Have a plan prior to attending and make sure you are still applying marketing principals.

Get in touch with Bill Baraona and Flex Media:

  • Phone: 216-402-8579
  • All social media @flexmediacle

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Mentioned in this episode:

Powerful Data Analytics with BearIQ from Bear Analytics

I want to take a second to cover one of the hottest topics in the events industry right now: Data Analytics If you are a show organizer, you’re probably trying to gain a leg up on how to return to revenue. One company leading the charge for growing events is Bear Analytics. With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event performance – showing you exactly where to focus your marketing, sales, and education team’s energy. The best part is – it’s powered by the data you’re already collecting. It means you can use their predictive tools to grow audience, increase exhibitor and sponsor sales, and easily measure engagement across your education and certification programs. If you even a little curious, reach out to them at and tell them Jim sent you! Mention code “TSU” to let them know Trade Show University to unlock a free post-event report

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge!