Welcome back to "Late Nights with Ange"! Just kidding, you're actually listening to "The Podcast That Pays." Angie is just having a late-night recording session with a glass of wine tonight, and she wanted to give you a glimpse into her world.

In this episode, Angie dives into what she calls the "secret sauce" for podcasting success – making your podcast an integral part of your existing marketing strategy. She emphasizes that many podcasters make the mistake of treating their podcast as a separate entity from their business, and that's where burnout and frustration can set in.

Angie explains how podcasting can be incredibly freeing, allowing you to express yourself and connect with your audience. However, she also highlights that it's vital to align your podcast with your business goals to reap the full benefits.

One common issue is not thinking about how your podcast can contribute to attracting new people, nurturing your existing audience, and closing sales. Angie breaks down how to incorporate your podcast into these three critical aspects of your business strategy:

1. Attracting New People: Angie suggests using your podcast content to create guides or resources that cater to your target audience. For instance, instead of simply promoting your podcast on social media, offer a valuable guide related to your podcast topics. This not only attracts new listeners but also engages them immediately.

2. Nurturing Your Existing Audience: Angie gives an example of using podcast episodes to address objections people might have about your product or service. By creating content that directly addresses their concerns, you can nurture your audience and build trust.

3. Closing Sales: Podcast episodes can be integrated into your sales funnel. Angie recommends using podcast content as a part of your welcome sequence to introduce new subscribers to your podcast and build rapport.

She also highlights the power of repurposing podcast content for social media and other marketing channels. By doing this, you make your podcast work for you, freeing up your time and energy for other aspects of your business.

Angie wraps up by emphasizing that there's no one-size-fits-all approach to integrating your podcast into your business strategy. It should align with your unique goals, audience, and style. The key is to let your podcast do some of the heavy lifting in your business, allowing you to focus on what you love most.

So, whether you're a seasoned podcaster or just getting started, take Angie's advice to heart and find creative ways to make your podcast an integral part of your business strategy. If you're feeling stuck or unsure, don't hesitate to reach out to Angie for guidance.

That's a wrap for this episode of "Late Nights with Ange." Enjoy the rest of your wine, Angie, and we'll catch you in the next one! Cheers! 🍷🎙️

Podcast That Pays

If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Speaker: 00:00:00

I see a lot of people get burnt out

because they approach podcasting as a

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: 00:00:05

separate thing from their business, and

they don't know how to integrate it into

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: 00:00:11

what they're currently doing, and so they

don't get results from the podcast, it

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: 00:00:15

might be fun for a second, but after a

while of doing this, paying somebody to do

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: 00:00:19

it, and putting your time and energy into

it, and you're not getting anything back?

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: 00:00:24

That's what leads to people burning out.

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: 00:00:52

Welcome to Late Nights with Ange.

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: 00:00:57

Just kidding.

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: 00:00:58

, you're listening to the Podcast

That Pays podcast, in case you

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: 00:01:01

thought you were in the wrong place.

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: 00:01:02

But, I am having a late night

session of recording, and I

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: 00:01:06

am drinking a glass of wine.

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: 00:01:08

And so, I just thought I would bring

you a little bit into my world.

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: 00:01:11

That's, that's what we're doing tonight.

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: 00:01:13

As we are going to talk about the

last piece of the secret sauce,

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which I hate that I called it that.

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: 00:01:20

But okay, it's the secret sauce.

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The last piece of that, which is making

your podcast a part of your marketing

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strategy, of your existing strategy.

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: 00:01:32

So let's get into it.

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One of the biggest mistakes I see people

make when they are doing their podcast

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is they approach podcasting as this

separate thing from their business.

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: 00:01:44

They approach podcasting as, you know

what, I'm going to start a podcast.

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And this is the problem.

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It runs through every piece of

this, like they're not thinking

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about selling, they're not

thinking about positioning, right.

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They're not thinking about the content.

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They're just thinking about like, let

me hop on the mic, like late nights

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with Ange and like, let me just talk

about everything I want to talk about.

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And I get it.

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It's so, I like, if you

saw my relationship with

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this microphone, I love it.

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And I want to caress it.

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And I get how good it

feels to Be on the mic.

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I get how good it feels to be, to have

a platform where you can just be you.

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You can just talk.

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You can just, you don't have to

think about what you're posting.

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You don't have to get the

hook and blah, blah, blah.

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Like it's so unadulterated and

freeing and it feels so good.

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So people just want to say whatever.

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And people just want to start a

podcast so they can like be themselves.

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And I'm not saying that you can't,

but what I'm saying is, I see a lot

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of people get burnt out because they

approach podcasting as a separate thing

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from their business, and they don't know

how to integrate it into what they're

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currently doing, and so they don't get

results from the podcast, it might be

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fun for a second, but after a while of

doing this, paying somebody to do it,

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and putting your time and energy into

it, and you're not getting anything back?

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That's what leads to people burning out.

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That's what leads to people fading out.

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The pod fade.

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That's what lead, that's what puts

your podcast in the podcast graveyard.

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Is when you don't know how to

incorporate it into what you're currently

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doing and you can't see results.

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So like, best case scenario, you

figure out how to incorporate

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the fun, the creativity, the, the

being able to express yourself.

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Best case scenario, you figure out

how to do that and scratch that

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itch and incorporate it into your

existing marketing and business and

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what you're doing so that it makes

sense and also feels good to you.

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That's the best of both worlds.

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That's where I'm always

trying to get my clients to.

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It's like, I want, it has to feel good.

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It can't feel so clinical and like,

okay, I gotta do X, Y, Z robot.

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So that's why like a lot of people

who are like trying to follow my

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advice down to the T I'm like,

dude, there's room for nuance.

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There's room for you to be you,

but also let's also make the smart.

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Let's also make this a part of

our marketing full disclosure.

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I am going into this new phase where

I'm going to start marketing and I'm

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selling some offers that are a little bit

different than what I'm currently doing.

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It's going to require me to

change my messaging a little bit.

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One of the first thing I do when it comes

time to like change my messaging or like

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talk about something new to my audience.

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I create podcasts around it because

that's how my mind works, because I get

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to come here and express myself and be

free and unscripted, so unscripted, and

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then I get to take those ideas and that

content and talk about it in other places.

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Without having to come

up with original things.

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It's like I'm just taking from

what I already talked about.

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And it's so freeing and helpful.

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And now I've given my content double duty.

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Which is what we're going

to talk about, right?

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So what do we mean by making your

podcast a part of your existing strategy?

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What I mean is, what we want to do in

our marketing, what we want to do in our

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business is we want to attract new people.

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So how do we, how do we use our

podcast to attract new people?

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Grow our audience.

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How do we use our podcast to

nurture our existing audience?

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And how do we use podcasts to close

business, to sell to the people?

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That is what I mean, that you should

in your current strategy, however it

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is that you do right now, however it

is that you attract nurture and sell to

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people, how about when we're creating

this podcast, we incorporate that into it.

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So what do I mean by that?

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I mean, as a growth strategy, how

are you growing your audience?

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Well, let's grow our

audience with our podcast.

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Let's grow our audience with

pop with podcasts, growth tips.

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I have an episode brewing

for that, by the way.

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And so you can listen to

all about different growth

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hacks I taught on it today.

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Not hacks.

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I'm not going to say hacks.

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I think the shit ain't a hack.

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Shit is like dedication and time and

energy and long game, like the growth game

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and podcasting can be a really long game.

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And it's about building out,

you know, solid foundations.

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But how do we, how do we use it to grow?

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So I give you an example.

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And this is just a little example, you

know, about how we use our content.

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Even when we're sharing our podcast, we're

sharing our podcasts on social media.

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Instead of saying, Hey, come

listen to my podcast on Apple.

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Right.

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How about we lead with like a guide,

you know, like, like that was one of

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my, one of my one of my workshop goers,

I guess that's what we'll call it.

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A workshop goer, one of my workshop

goers we're talking about this.

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And I was like, you know what, a good

way to share your podcast would be like,

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here is a guide, here is three ways to

recover after the birth of your child,

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how to recover, what to expect after your

birth, I think that's what it was, and

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then we're going to take three episodes

and put them all together on a landing

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page, like a blog post landing page,

and we're going to direct people in the

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link, in the bio, To a guide, guide.

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You want a guide on how to, what

to expect after you give birth?

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Here.

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And then they come to this page,

they've got this information, it's three

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episodes, so now we've got them listening

to at least three episodes because

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they've got to get the full training.

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They're going to get a, they're

going to get a win out of it.

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They're going to know where to

go when they come to our podcast

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instead of just like, ooh, I

don't know where to start, right?

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And now our, our podcast

has done double duty.

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So now maybe someone who didn't

know us, maybe they want the guide.

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We attracted somebody new with the guide

or we nurtured somebody with the guide

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and then we have them in our funnel.

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So that's something that we can do.

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That's just an example of a way

that we can give our content

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double duty to help us attract.

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Another way is, you know, we can do guest

podcasting and we can use our story.

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You know, we can use our story to

drive people back to our podcasts.

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Those are just little examples

of like how we can build our

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audience through podcasting.

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So how do we, what are you currently

doing to attract new clients?

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Can you add in what you currently do?

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Maybe your ads, if you'd like to do

Facebook ads as the way you attract

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clients, maybe your Facebook ads are

going to the guide for your podcast.

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Maybe your Facebook ads are

going to your podcast episodes.

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And so that's using your

podcast in conjunction with

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what you're currently doing.

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Cause again, when we get people to your

podcast and we can get more people to

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your podcast, like remember those people

are going to be your warmest people.

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So it's always beneficial to

get your people to your podcast.

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How are we using our

podcast to nurture people?

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Well, before I recorded the

last episode I recorded today,

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I literally dropped a link.

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I dropped something on Facebook and I

was like, Hey, if you want to know how

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to sell more from your podcast let me

know when you want the link to this.

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I just did an episode about it.

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So I'm going to give these

people who are wanting to know

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that they're raising their hand.

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They're saying that they want

this and I'm going to shoot

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them a link and nurture them.

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They're going to get to

see my perspective, right?

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So I'm using it in that

way to nurture them.

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You're naturally going to nurture

everyone as soon as, as soon as this

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episode drops, it's going to send you a

notification that a new podcast came out,

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a new episode came out for my podcast.

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If you're subscribed, if you follow

it, and then you're going to come and

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listen, you're going to be nurtured.

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Maybe you already purchased from me.

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Maybe you're waiting for

another offer to come around.

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Who knows?

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But I'm using it to nurture.

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And then how do we use it in

conjunction to how we're selling

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with the people to the people.

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So I'll part of my funnel is

you come to my once you're in my

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podcast, I sell you some shit.

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I say into the membership and

then I have a funnel from there.

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But podcasting is a part of that.

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So I want you to just think creatively.

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How can you use your podcast?

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How can we use our content

to do double duty also?

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So pieces of your episodes, pieces of

your episodes, some of your episodes

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can go into pieces of your funnel.

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If you have a welcome sequence, a great

thing to do in your welcome sequence

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is send them to podcast episodes that,

that talk about who you are, that

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talk about like what you stand for.

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So people get an idea of who

you are and what you stand for.

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You can also create episodes

around people's objections.

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Why they don't want to work with you.

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So then when people actually have

objections, you can send it to them.

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Or that can go be a part of your funnel.

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That can be a part of, you know, you send

someone your initial, you know, they're

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in a welcome sequence and then you send

them your offer and then you send them

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your objection ones, episodes, right?

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So when you think about how you maximize

your content, how you put your content

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to work for you, because that is

what's going to allow you to be able to

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dedicate the time back to this podcast.

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So let the podcast do some heavy lifting

so that you can then say, you know

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what, I'm going to dedicate my time.

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Just like I said, when I start something,

a new thing, or I need to create new

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messaging around something, I start here.

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So now all I'm doing is I'm dedicating

my time to my podcast growth and my

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podcast, and then I'm just taking

what's here, and I'm just going to go

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repurpose it in other places, right?

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Point people back to my podcast.

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But it's doing work for me.

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And if you're not having your podcast

do work for you outside of your podcast,

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you are missing a huge opportunity

to save some time, save some energy.

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This is why you could see that if you're

not doing it this way and you're literally

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keeping these two things separate, how

you can burn out so quickly because it's

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like you're creating two separate pieces

of content and work for two separate

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things because doing a podcast is work.

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It's work.

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If you really want to grow it

and you're really digging into

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it, it's going to be work.

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You are not going to just wake up one

day and have a successful podcast.

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You are going to have to put time,

consistency, energy, learning,

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money into doing your podcast

if that's what you truly desire.

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So in order for us to free, and it's a

great platform, it's a beautiful platform.

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And so, and so many people love

it, but they just can't figure

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out how to make it work for them.

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And so I'm telling you, one of the

ways that it works for you is when

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you let it work for you, you put it

to work literally in your business.

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So think about that when

you're creating content.

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Think about that when you are,

you know, sharing your content on

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sharing your podcast on social media.

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It's like how we're not just like,

Hey, come listen to episode 29 of my

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podcast, but we want to replace us

having to think about what we're doing

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on social media with our podcast.

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That's how we're going

to maximize this content.

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So from this, from this.

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I can create 20 posts that is talking

all about how to make your podcast part

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of your existing marketing strategy.

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And it's all going to come from

what I'm talking about here.

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So I'm going to talk about attracting,

nurturing, selling, how to do each

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one of those things from your podcast.

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What that, what that looks like,

why you should do that, why

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you should, let's have, let's

start conversations around that.

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Like, and that's what I'm going

to be using for social media.

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Right now I'm recording this on video.

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So eventually, eventually, like I can

take some of these videos and repurpose

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them and use them for social media.

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For content, I'm maximizing the

time that I'm spending here on late

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nights with Ange drinking my wine.

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: 00:13:51

I'm maximizing that so that I can

free up my time and my energy and stay

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doing the things that I love, which

is this sitting here in front of this

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microphone versus all the things that

I don't love, which is trying to figure

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out how to make this real, how to say

the right thing in this content, how

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to make sure that people are like,

notice me how to get this hook, right?

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: 00:14:12

Right.

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Those are things that are

like, not my thing necessarily,

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but this, this is my thing.

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So if you really want to focus on

letting, like growing your podcast,

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You need to think about how can

you free up the time that it takes

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to do everything in your business?

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How does this incorporate in a smart way?

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How is this?

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I was talking, we were doing our,

one of a workshop goer today.

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We were talking about, she was like,

well, I guess my fear is like that

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: 00:14:44

nobody is going to listen to my podcast.

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: 00:14:46

That I'm going to do this

podcast and no one's listening.

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: 00:14:49

And you know what my advice to

her was or what I told her and it

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just like took everything away.

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: 00:14:53

I was like, well, number one,

number one, that's not true.

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Number one, there's like always a market

and always someone who's interested in

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: 00:15:01

something like you can go to OnlyFans and

see like the fetishes that people have.

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: 00:15:06

There's a market.

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: 00:15:07

There's someone for everyone.

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: 00:15:09

There's some flavor for

every person out there.

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: 00:15:11

Okay, you can put your toes on there.

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People gonna like it.

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: 00:15:14

You can send people your dirty draws.

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: 00:15:16

They're going to like it.

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: 00:15:17

Like there's something for everybody.

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All right.

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So the fact that to say that you assume

that no one's going to want to hear

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what you have to say is ludicrous,

but the thing that really hit home.

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: 00:15:28

Is when we talked about how, even if not

one single person, listen, the way that

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you set your podcast up to be the anchor

of your content, the way that if you set

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this up in the right way, and now we have

our podcast content now that from each

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podcast Podcast episode, we're creating 20

episodes, 20, 20 pieces of social content.

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We don't have to think

about social media content.

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We're taking it all from

this one episode right here.

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We're taking our, we're

putting that in our funnel.

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We're putting like, we're, we're letting

our podcast do a lot of our heavy

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lifting and our content creation for us.

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That alone, if not one person came and

listened to your podcast is going to be.

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Worth it is going to be worth you

creating this is going to be worth

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: 00:16:11

you taking the time to do this.

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: 00:16:14

If you are integrating this podcast

into your business in the right way.

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And she was like, like, yes,

that's exactly what I want.

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: 00:16:24

Like, yes, give me more.

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: 00:16:26

Like, you're right.

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: 00:16:27

Like, let me do this.

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: 00:16:28

Let me create this.

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: 00:16:29

And let me back up a second

because I said in the right way.

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So.

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What that means is, and it's very

hard for me to give you like, I'm

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: 00:16:38

giving you examples, but I can't

tell you what to do in your business.

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: 00:16:42

I don't know what your strategy is.

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: 00:16:44

I don't know who your clients are.

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You can definitely hop on a call

with me and I will tell you, and

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I will give you a plan once I know

what you're doing in your business.

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So what I mean by right way, I

mean the way that feels best for

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you, the way that's right for

you, the way that's really going

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to work for you in your business.

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It's deeply personal.

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I can't, I can't tell you exactly that.

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All I can tell you is, use your

podcast content to repurpose.

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Use your content, try to maximize

it every single place that you can.

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Every single place that you can.

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: 00:17:14

Make it work for you, do double duty.

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That's how you're gonna stay in this game.

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Unless you've got a team and lots of

people to do lots of things for you.

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Because it's, it gets to be a lot.

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: 00:17:24

It gets to be too much,

to be honest, truly.

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It's, it's a, it's a lot.

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: 00:17:31

So if you want to stay in this game, you

don't want to have, you don't want to

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: 00:17:33

be burnout, you don't want to have a pod

fade, then figure out how to make this

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a part of what you're currently doing.

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: 00:17:40

If you're not sure how to make this

a part, come and hop in my DMs and GM

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: 00:17:44

Jordan, let's get on a call and let's

figure it out for you because this is

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: 00:17:49

the most important piece of it all.

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: 00:17:52

Because this is the piece that's

going to help you stay consistent.

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: 00:17:55

This is the piece that's going to help

you get the results, even feel like

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you're getting results, even, even

if no one's even listening, right?

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This is the piece that you need.

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So I hope you take this to heart.

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Hope you enjoyed this episode

as always come over to Angie

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: 00:18:10

M Jordan and chat with me.

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Let me know what you think

about late nights with Angie.

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: 00:18:13

Should I start that podcast?

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I'm going to go finish my wine right now

and I will see you in the next episode.