This week I’m joined by Rachel Cutler, a Lead Product Designer based in NYC who specializes in user experience (UX) for e-commerce brands.
Rachel has worked with major names like Instacart, Brita, Fellow Products, and Coterie – designing user journeys that boost engagement, conversion, and long-term customer loyalty.
In this episode, we dive into:
- What UX really means for e-commerce businesses
- How intentional design impacts conversions
- The biggest mistakes brands make when designing their online store
- The non-negotiables for a seamless customer journey
- And… a live review of my brand new e-commerce website TINAH (yes, really!)
Rachel also shares her approach to designing experiences that create connection, not just clicks – and how to use design as a silent but powerful sales tool.
📍 Connect with Rachel:
LinkedIn – Rachel Cutler
🎧 If you're building or refreshing your online store or website, you need to listen to this one.
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The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.
Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.
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