Stories are more than a way to communicate—they're how people make sense of the world. In this episode, Park Howell explores why storytelling is one of humanity's oldest technologies, how authenticity builds lasting brands, and why "artful intelligence" can help amplify human creativity rather than replace it.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

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Chapters:

(00:00) Introduction to Park Howell

(01:55) From Ad Agency to Story-Driven Branding

(08:03) Story: Humanity's First Technology

(13:33) 600 Episodes: Lessons from a Podcasting Veteran

(20:34) Finding Your Authentic Voice

(22:58) Artful Intelligence: Re-framing AI

(35:58) A Storyteller's Responsibility (& Parting Wisdom)