Shownotes
72 - Smart Business Directories for Easy Client Acquisition with Tom Gaddis
In this episode of the HighLevel Experience Podcast, host Vit Muller sits down with Tom Gaddis, a former corporate restaurant manager turned successful entrepreneur. Tom shares his inspiring journey from being fired in Maui to building multiple seven-figure companies. He discusses his latest venture, Smart Directory AI, a SaaS-powered platform that offers agencies a new revenue model. The conversation dives deep into how Smart Directory AI can revolutionize lead generation and client acquisition for agencies.
Special Offer 🤩📣
Listeners can take advantage of a 14-day free trial of Smart Directory AI, available exclusively to HighLevel Experience Podcast listeners. This trial allows you to explore the platform's features and start generating leads for your agency. Visit highlevelexperience.com/smartdirectoryai to claim your free trial.
About Tom Gaddis
Tom Gaddis is the founder of Smart Directory AI, a platform designed to help agencies generate leads and acquire clients through innovative directory models. With a background in corporate management and a successful track record in entrepreneurship, Tom has become a prominent figure in the HighLevel community, sharing his insights and strategies for business growth.
Highlights 🔥
Key points we talked about in this pilot episode!
- 👉 [00:02:00] The Birth of Smart Directory AI - Tom discusses the inception of Smart Directory AI, a tool designed to help agencies with client acquisition by leveraging directory sites as a strategic approach.
- 👉 [00:05:00] Overcoming Resistance in Client Acquisition - Tom shares his experiences of facing resistance when starting his agency and how the directory model helped him overcome these challenges by providing value upfront.
- 👉 [00:10:00] Building Trust and Authority - The conversation delves into how Smart Directory AI helps build trust and authority with potential clients, making it easier to transition into selling additional services.
- 👉 [00:18:00] The Power of a Directory as a Brand - Tom explains how a directory site can serve as a brand, offering a unique advantage in the crowded market of AI and marketing services.
- 👉 [00:22:00] Smart Directory AI Features and Setup - An overview of the features of Smart Directory AI, including the ease of setting up directory listings and the integration with HighLevel for seamless prospecting.
- 👉 [00:30:00] AI Integration and Outbound Voice AI - Discussion on the integration of AI in Smart Directory AI, particularly the use of outbound voice AI for client interactions and the importance of obtaining permission for AI outreach.
- 👉 [01:06:00] Lessons from Hospitality to Entrepreneurship - Tom reflects on the skills and lessons learned from his time in the restaurant industry that have contributed to his success in the SaaS and agency space.
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More info about this episode:
- Type: Audio (Explicit )
- Link: https://podcast.highlevelexperience.com/episode/smart-business-directories-for-easy-client-acquisition-with-tom-gaddis
- Authors: Vit Muller
- Copyright 2024 vitmuller.com | highlevelexperience.com
Transcripts
here's a look at, one of our directory sites.
Tom Gaddis:highlevelexperience.com/smartdirectoryai
Tom Gaddis:it's super easy.
Tom Gaddis:I mean, literally, you like, you just select the contacts that you want
Tom Gaddis:and you just add the tag business.
Vit Muller:just got fired.
Vit Muller:Young family you're trying to provide
Tom Gaddis:it's really hard to be desperate and not appear desperate.
Vit Muller:now it's like a logical next thing.
Vit Muller:It's like, Hey, by the way,
Tom Gaddis:It's super easy.
Tom Gaddis:It's super easy to transition into anything that you wanna sell.
Tom Gaddis:'cause I don't do that mailer anymore.
Tom Gaddis:Now we sell like
Vit Muller:that's a lot of money.
Vit Muller:Now they're actually educated and
Tom Gaddis:And they listen to you like they have that conversation with you.
Tom Gaddis:'cause you seem like a trusted person.
Tom Gaddis:You know what I mean?
Tom Gaddis:do you know how many of them has have asked me how much
Tom Gaddis:traffic my directory site gets?
Vit Muller:Nobody
Tom Gaddis:That's right.
Tom Gaddis:Zero.
Tom Gaddis:Zero.
Tom Gaddis:Business owners ask that question.
Vit Muller:is there any niches that you found working in particularly
Vit Muller:well with the directories?
Tom Gaddis:That's a great question.
Tom Gaddis:there are two approaches when it comes to setting up on directory, right?
Tom Gaddis:One is a geo-targeted directory.
Tom Gaddis:So that's one where you're, you have all kinds of businesses, but
Tom Gaddis:you're targeting a specific area.
Tom Gaddis:Um, that's what I did in Hawaii.
Vit Muller:Hey.
Vit Muller:Hi Levelers.
Vit Muller:Welcome back to another episode on the High Level Experience Podcast.
Vit Muller:Today we've got a guest whose journey is nothing short of inspiring.
Vit Muller:This guy, he used to spend more than 55 hours a week as a corporate restaurant
Vit Muller:manager, stressed, exhausted, and missing out on time with his young family.
Vit Muller:After moving to Maui in 2010, he got fired just eight months later,
Vit Muller:and that's when everything changed.
Vit Muller:Instead of going back to the grind, he decided to bet on himself.
Vit Muller:He built his first business from his kitchen table and never looked back.
Vit Muller:Since then, he's grown multiple seven figure companies, thought thousands
Vit Muller:of entrepreneurs how to escape the nine to five trap, and created real
Vit Muller:freedom for himself and his family.
Vit Muller:He's been broke, built back better, and now he's been making serious waves
Vit Muller:in the high level community with his latest Venture Smart Directory AI, a SaaS
Vit Muller:powered platform that's giving agencies a whole new revenue model to run with.
Vit Muller:Please welcome to the show, Tom Gaddis from Smart Directory AI
Tom Gaddis:hey Vit, how's it going man?
Tom Gaddis:I love that intro.
Tom Gaddis:I used to like to say disgruntled restaurant.
Tom Gaddis:I've used that.
Tom Gaddis:In some email copy, former disgruntled restaurant manager.
Vit Muller:why is that?
Vit Muller:I mean, I've been
Vit Muller:' Tom Gaddis: cause they fired me.
Vit Muller:That got me disgruntled,
Vit Muller:okay, so get it, get it now.
Vit Muller:Yeah.
Vit Muller:But, okay.
Vit Muller:Well, let's dive into that, mate.
Vit Muller:You, you've run agencies, you build communities, you've
Vit Muller:been hosting a podcast.
Vit Muller:but I've got to ask like, what itch were you trying to scratch
Vit Muller:when you launched Smart Directory?
Vit Muller:Ai.
Tom Gaddis:so Smart Directory AI is actually a, a tool for a strategy that
Tom Gaddis:I have been using for a long time.
Tom Gaddis:Actually way before AI was even a thing.
Tom Gaddis:I think just the other day my wife showed me this, like a, this thing popped
Tom Gaddis:up in her Facebook feed and it was a post that she shared in 2012 and it
Tom Gaddis:was basically a, a post of her saying, Hey, my husband started this directory
Tom Gaddis:site and we're doing this mailer and.
Tom Gaddis:So I've been doing this, this strategy that we're gonna talk
Tom Gaddis:about today since way back in 2012.
Tom Gaddis:And really the itch I was trying to start with, the strategy was getting
Tom Gaddis:clients like, I'm on this island.
Tom Gaddis:I'm, I got fired from my restaurant job.
Tom Gaddis:I don't want to get a real job.
Tom Gaddis:So I'm trying everything I can to launch an agency, and I'm
Tom Gaddis:just meeting a lot of resistance.
Tom Gaddis:when I reach out to people and I'm like, oh, I have a marketing company.
Tom Gaddis:And you know how when you, it's almost like, when somebody walks in and you just
Tom Gaddis:know they're trying to sell you something and people are like, oh, and even, I'm
Tom Gaddis:trying to give away things for free.
Tom Gaddis:Like, oh, I'll do this for free, I'll do that for free.
Tom Gaddis:And even then people are like, oh, we're not interested.
Tom Gaddis:Like just, all of that kind of stuff was happening to me.
Tom Gaddis:And so I actually one day, was talking to somebody and they had
Tom Gaddis:mentioned the website, AARP, right?
Tom Gaddis:They were telling me how AARP was like one of the biggest
Tom Gaddis:insurance companies in the world.
Tom Gaddis:They sold insurance to seniors.
Tom Gaddis:And I was like, wait a minute.
Tom Gaddis:So you mean to tell me like, I thought AARP was like this free, I
Tom Gaddis:thought it was a government thing that they did for seniors, but
Tom Gaddis:it's not, it's a private company.
Tom Gaddis:They built this resource for seniors and on the back end of that,
Tom Gaddis:they sell insurance to seniors.
Tom Gaddis:And I thought, man, that is genius.
Tom Gaddis:And I started thinking like, I wonder if I could do something like that in the agency
Tom Gaddis:space where like, what if I were reaching out to businesses, not as a marketing
Tom Gaddis:agency, but if I were reaching out to them in some other way that maybe was.
Tom Gaddis:more like, was more helpful or provided more value or just kind of,
Tom Gaddis:came kind of like a, a, a, a backdoor strategy, I guess I would call it.
Tom Gaddis:So at the time, I was doing this direct mailer that I was sending
Tom Gaddis:out to 10,000 residents in Maui.
Tom Gaddis:And that was, I was, I had about 14 ad spots on those cards
Tom Gaddis:and I was filling those up.
Tom Gaddis:So I thought, hmm, like if I had a directory site to go along with this
Tom Gaddis:mailer, like I could use them both.
Tom Gaddis:Like I could use the directory to sell the mailer.
Tom Gaddis:I could use the mailer to plug the directory because it would
Tom Gaddis:go out, people would see it.
Tom Gaddis:And then I started think, I'm thinking about the AARP thing.
Tom Gaddis:And I'm thinking, Hey, if I just started prospecting from the directory
Tom Gaddis:site, like I wonder what would happen.
Tom Gaddis:So that's what I started doing.
Tom Gaddis:Instead of reaching out as the marketing agency, I started
Tom Gaddis:reaching out to businesses in Hawaii where I was living at the time.
Tom Gaddis:And I would just say, Hey, my name's Tom I'm, and so at the time I didn't
Tom Gaddis:even have, I'm a big believer of like proving your concept before
Tom Gaddis:you invest a lot of time in it.
Tom Gaddis:So I didn't even have a directory site 'cause I knew building a directory
Tom Gaddis:site was gonna take a bunch of time.
Tom Gaddis:Right?
Tom Gaddis:Which is the itch that Smart Directory AI scratch to answer your original question.
Tom Gaddis:But this is kind of the long way to get there.
Tom Gaddis:But, so I, since I didn't have time to build the directory site, I just
Tom Gaddis:put up an under construction page and I started reaching out to businesses
Tom Gaddis:and I said, Hey, my name's Tom.
Tom Gaddis:I live here on the island.
Tom Gaddis:I'm in the process of building this local community site
Tom Gaddis:called the kind coupons.com.
Tom Gaddis:Your business has a free listing on the site, but I just need to make sure
Tom Gaddis:I have all the information correct.
Tom Gaddis:You have a couple seconds, is this your right business name,
Tom Gaddis:phone number, address, website.
Tom Gaddis:And I just was verifying their information.
Tom Gaddis:And then at the end of that call, I would say.
Tom Gaddis:By the way, in, when I launch the site, I'm gonna do a 10,000 piece
Tom Gaddis:co-op mailer as part of the promotion.
Tom Gaddis:But you know, I've got hundreds of businesses on the site, but I've
Tom Gaddis:only got space for 14 businesses.
Tom Gaddis:On the mailer, it goes to 10,000 residents.
Tom Gaddis:It costs 5 cents per piece.
Tom Gaddis:So that's right.
Tom Gaddis:You get in 10,000 residents, 500 bucks.
Tom Gaddis:It's only two 50 right now.
Tom Gaddis:Would you like to sign up?
Tom Gaddis:And I was just knocking those spots down like gangbusters, right?
Tom Gaddis:Because it was just such a, a natural transition.
Tom Gaddis:And I got zero resistance.
Tom Gaddis:Like no one hung up on me, no one told me to pound the pavement.
Tom Gaddis:It was just a really natural and comfortable call that ended
Tom Gaddis:up in a lot of close sales.
Tom Gaddis:And so that was kind of the start of the process.
Tom Gaddis:And then since 2012, I've been refining that process, improving,
Tom Gaddis:the techniques, the strategies, the outreach messages, and the tech.
Tom Gaddis:Because if you've ever tried to build a directory site.
Tom Gaddis:It is super, super frustrating.
Tom Gaddis:You can get caught in like just, feature nightmares and it just takes
Tom Gaddis:forever and then you gotta worry about traffic and all this stuff.
Tom Gaddis:So I've basically bypassed all of that and Smart Directory AI is the latest iteration
Tom Gaddis:of that because started using high level in our business, really incorporating it.
Tom Gaddis:And so I thought, man, it'd be great if I could just have a directory
Tom Gaddis:site right in high level and I could just run everything from inside my
Tom Gaddis:high level account and do everything.
Tom Gaddis:And so that's what Smart Directory AI does.
Tom Gaddis:It allows you to build a directory site and run it all right
Tom Gaddis:through the high level, platform.
Vit Muller:I love it.
Vit Muller:So let me unpack just two.
Vit Muller:This, I hope you guys taking notes, but here is where I see
Vit Muller:the biggest opportunity of this, and you kind of mentioned it, so
Vit Muller:I'm just gonna regurgitate Reger.
Vit Muller:Re re
Tom Gaddis:Regurgitate.
Vit Muller:Yeah.
Vit Muller:What a, what a word.
Tom Gaddis:Oh yeah, say that three times fast.
Vit Muller:you said at the beginning, right, you were just got fired.
Vit Muller:Young family you're trying to provide and now you're, you're trying
Vit Muller:to make it and you're desperate.
Vit Muller:And I don't know, like about you guys listening, but I've been in that,
Vit Muller:I've been in that sport as well.
Vit Muller:And it is like that, like you go and you prospect and you talk to
Vit Muller:people and it's not hitting like you're just falling on deaf ears.
Vit Muller:You're just feeling this wall of resistance.
Vit Muller:Why do you think that is?
Tom Gaddis:Hmm.
Tom Gaddis:I mean, I think there's several things that come
Vit Muller:They can feel it.
Vit Muller:I think they can feel it.
Vit Muller:They
Tom Gaddis:Yeah.
Tom Gaddis:I mean, I think that's part of it.
Tom Gaddis:Part of it is when you're desperate, like it's really hard to be
Tom Gaddis:desperate and not appear desperate.
Tom Gaddis:Right?
Tom Gaddis:And so you're like, and you're just trying anything you can to, like, you, you just
Tom Gaddis:seem, just like you said, I, I think they can sense that that's one thing.
Tom Gaddis:I think the other part of it too is, just, I mean I, I don't know about you, but
Tom Gaddis:like, if I'm out and about and somebody is approaching me or somebody calls me
Tom Gaddis:on the phone and I think it might be a sales call or something like that, like
Tom Gaddis:I don't, I'm not like jumping up and down to be like, oh, let's talk to this person.
Tom Gaddis:Like a lot of times I'm like, I don't wanna do that.
Tom Gaddis:Even at the mall, like I always use the example, they always have those
Tom Gaddis:guys at the mall that clean your tennis shoes and they clean your shoes for
Tom Gaddis:free, but you know, they're gonna try to sell you the cleaning stuff.
Tom Gaddis:And so, like, even though it's free, like when you're walking by and they're
Tom Gaddis:like, lemme clean your shoes, it's free.
Tom Gaddis:I'm like, no, no.
Tom Gaddis:But they're like, it's free like you, but it's like, but
Tom Gaddis:I know it's not really free.
Tom Gaddis:Right?
Tom Gaddis:Like, there, I'm gonna have to set through that.
Tom Gaddis:So I think there's some of that going on there as well.
Tom Gaddis:but also too, it's the trust, there's also the trust layer.
Tom Gaddis:Authority layer.
Tom Gaddis:Like if you're, like, I was new when I was trying to get my agency off
Tom Gaddis:the ground, and so like, what did I really have that that transmitted
Tom Gaddis:an image of trust and authority?
Tom Gaddis:Like nothing I, I had zero.
Tom Gaddis:Right?
Tom Gaddis:And like you might think like, oh well I have an agency
Tom Gaddis:website, like big freaking deal.
Tom Gaddis:Like anybody can have an agency website.
Tom Gaddis:Like a business owners are gonna look at that and be
Tom Gaddis:like, oh, you've got a website.
Tom Gaddis:You must know what you're doing.
Tom Gaddis:Like they're gonna, that's why they ask you things like, who have you worked for?
Tom Gaddis:How long have you been doing this?
Tom Gaddis:Can you share some results with me?
Tom Gaddis:Because they're trying to establish that trust.
Tom Gaddis:And are you somebody that knows what they're talking about?
Tom Gaddis:What happened when I started coming from the directory was one,
Tom Gaddis:people just viewed me as someone trying to help local businesses.
Tom Gaddis:Like I became almost like a proponent for local businesses.
Tom Gaddis:'cause it's like, hey, I run this community resource site.
Tom Gaddis:Our focus is helping local businesses on the island get more exposure.
Tom Gaddis:Right?
Tom Gaddis:Like the local island community is very tight.
Tom Gaddis:So people relate to that message and you're not coming out of
Tom Gaddis:the gate selling anything.
Tom Gaddis:You're offering value, you're giving something away free, a listing,
Tom Gaddis:which, people, businesses like free exposure, they also like, if they're
Tom Gaddis:gonna be online, they wanna make sure all their information's correct.
Tom Gaddis:Right.
Tom Gaddis:So I think there's a, there's layers to the approach from the directory
Tom Gaddis:as well that kind of cancel out those things that you were just talking about.
Tom Gaddis:Because also too, they go and they look at the directory and it looks amazing.
Tom Gaddis:And so they automatically imbue you with some authority, like you
Tom Gaddis:knew how to build this thing, you must know how to build websites.
Tom Gaddis:Does that make sense?
Tom Gaddis:And so,
Vit Muller:there's also the aspect of I don't wanna be missing
Vit Muller:out, a fear of missing out.
Vit Muller:Like if I see all these other business owners, they're my competitors
Vit Muller:or other, fellow business owners in my area, and I'm not on that.
Vit Muller:I wanna be on that.
Vit Muller:It's like I don't wanna be missing out.
Vit Muller:So, yeah, I like it for many.
Vit Muller:Yeah, I like it for many reasons.
Vit Muller:So, if.
Vit Muller:You guys, like, if you're listening to this, like I'm,
Vit Muller:I'm not a big fan of sales.
Vit Muller:that's just not my, space of genius.
Vit Muller:but I can do it, but it's not what I'm actually inclined to.
Vit Muller:But what I like about this offer is it takes away a lot of that.
Vit Muller:It takes away it, if you're trying to start from scratch, you don't
Vit Muller:have to sound desperate because you're leading with value, which
Vit Muller:helps increase trust faster.
Vit Muller:You're not trying to sell anything.
Vit Muller:You, there's the fear of missing out aspect.
Vit Muller:So that kind of plays in your game.
Vit Muller:And, also you said it, the what agency?
Vit Muller:Like we get in market, we get marketed so much from other agencies and
Vit Muller:businesses get too, so it's kind of like they hear it naturally.
Vit Muller:Everybody puts their wall up already, but you don't have to mention that either.
Vit Muller:And then the natural transition from that is once you get 'em on,
Vit Muller:now it's like a logical next thing.
Vit Muller:It's like, Hey, by the way, right?
Vit Muller:So.
Tom Gaddis:It's super easy.
Tom Gaddis:It's super easy to transition into anything that you wanna sell.
Tom Gaddis:'cause like for instance, I mentioned just the mailer as an example in the beginning,
Tom Gaddis:but like, I don't do that mailer anymore.
Tom Gaddis:Now we sell like AI services on the backend.
Tom Gaddis:And so here's what that conversation looks like today.
Tom Gaddis:It's like, hey, I'm just giving you a courtesy call.
Tom Gaddis:I saw, you have a free listing on our site.
Tom Gaddis:I wanna make sure all of the information we have is correct.
Tom Gaddis:I don't know if you know this, but if you claim the listing that kind of locks it
Tom Gaddis:in and it gives you the power to edit it.
Tom Gaddis:Like, have you been able to do that?
Tom Gaddis:No.
Tom Gaddis:Oh.
Tom Gaddis:Do you mind if I walk you through how to do that real fast?
Tom Gaddis:Like, yeah.
Tom Gaddis:Here we just do this, we do that.
Tom Gaddis:Look, I noticed there's no image there.
Tom Gaddis:If you wanna shoot me over an image, I'd be happy to add it to
Tom Gaddis:your listing so it looks a, stands out a little more on the site.
Tom Gaddis:And, look, before I go, I, I just wanted to bring something up.
Tom Gaddis:When I was adding your listing to the site, I just noticed
Tom Gaddis:that you don't have any way for.
Tom Gaddis:Your website visitors to interact in real time with your business.
Tom Gaddis:And I see some of your competitors are using like chat widgets where people
Tom Gaddis:can, book appointments and ask questions and you don't have anything like that.
Tom Gaddis:Is there a reason you don't have one?
Tom Gaddis:Like, there's a huge percentage of people that actually prefer
Tom Gaddis:to talk to businesses that way.
Tom Gaddis:Like would you be interested in getting something like that on your website?
Tom Gaddis:So one of our sponsors, PS direct marketing is offering free chat widgets
Tom Gaddis:for 30 days so you can test it out.
Tom Gaddis:Would you be interested in that?
Tom Gaddis:I can, I can set you up with them right now.
Tom Gaddis:So that's how that kind of conversation goes and we can tie that into anything.
Tom Gaddis:It could be.
Tom Gaddis:I notice you're not ranking on page one of Google.
Tom Gaddis:I notice you don't have a presence on Facebook.
Tom Gaddis:I notice you're not making regular social media posts, right?
Tom Gaddis:I notice you have some not so great reviews.
Tom Gaddis:Like, would you like some help cleaning that up?
Tom Gaddis:So there's so many ways that you can, approach people
Tom Gaddis:when you're coming from that.
Tom Gaddis:that suit of the directory side of the community resource site.
Tom Gaddis:And again, the co I'm, I hate high pressure sales.
Tom Gaddis:I don't like doing it, I'm like, you, I, I can do it, but I don't want to do it.
Tom Gaddis:So this is just a much easier approach.
Tom Gaddis:We can have some easy conversations and it just feels very natural
Tom Gaddis:when you bring that stuff up.
Vit Muller:Yeah, I like, I like it for that opportunity and I like it also
Vit Muller:for like, this is what we all want.
Vit Muller:We want to have a really good lifestyle and we wanna have business that makes
Vit Muller:money, but also business that is fun.
Vit Muller:there's this guy, I don't dunno if you guys know him, Taki Moore.
Vit Muller:He is, coach to coaches and he talks about this analogy of like a scale.
Vit Muller:Like if you got an offer and it offer resonates and provide, provides a ton
Vit Muller:of value to whoever you're selling it to, but it's also fun to fulfill on
Vit Muller:it and it's highly profitable, then you're having fun and your customers
Vit Muller:get a ton of value in results.
Vit Muller:They're having fun.
Vit Muller:Then it's like the ideal where everybody wants to be.
Vit Muller:And what I like about this model, it's like, seems like it's such a low
Vit Muller:friction model that it would be fun.
Tom Gaddis:Yeah, it is.
Tom Gaddis:And and people are excited, like when, when you send out a prospecting message.
Tom Gaddis:These are real responses I've gotten from real businesses.
Tom Gaddis:I've gotten responses of like, oh, that's not our right address.
Tom Gaddis:Here's our new address.
Tom Gaddis:Thank you so much for thinking of us.
Tom Gaddis:Thank you for putting us on this directory.
Tom Gaddis:I've even had people respond to me and say, oh, actually
Tom Gaddis:I'm not the right person.
Tom Gaddis:Here's the owner's name and private number and private email for you to reach out to.
Tom Gaddis:Like, I like that does not happen when you are a marketing agency
Tom Gaddis:trying to sell 'em something, right?
Tom Gaddis:Like, like it just doesn't happen.
Tom Gaddis:And and then when you look at the other aspects of getting clients and closing
Tom Gaddis:clients, it's not just the initial outreach and all those things, it does
Tom Gaddis:too, but like it also makes follow up easier because like in Smart Directory
Tom Gaddis:AI, we have several different features.
Tom Gaddis:Like we have.
Tom Gaddis:Events.
Tom Gaddis:We have jobs, they can put news articles.
Tom Gaddis:There's blogs.
Tom Gaddis:So you know how most people when they're, I mean, I saw three of
Tom Gaddis:these messages in my inbox today.
Tom Gaddis:Hey, just bumping this to the top.
Tom Gaddis:Hey, just, bringing this back up.
Tom Gaddis:It's like, ugh.
Tom Gaddis:But with a directory site, you've got all kinds of things to reach out to them
Tom Gaddis:again about, because you can say, Hey, now that you've claimed your listing, did you
Tom Gaddis:know that you can add events to our site?
Tom Gaddis:Do you have any events coming up this year that I can add to our calendar?
Tom Gaddis:Do you know anybody that has events I should reach out to?
Tom Gaddis:Like, also any news, I would be happy to publish that on the site.
Tom Gaddis:Any announcements through your business?
Tom Gaddis:Like, there's just a, a, it just opens up so many, again, different avenues and and
Tom Gaddis:lines of conversations that just give you the opportunity to present your services.
Tom Gaddis:'cause this is, I think, one of the biggest things that, that no one
Tom Gaddis:is talking about in the age of ai.
Tom Gaddis:That is when everyone can do fulfillment, why the hell would anyone use you?
Tom Gaddis:And it's gonna be so crowded with so many Me Too offers and me too companies.
Tom Gaddis:I can, we can, everybody's gonna be doing the same thing.
Tom Gaddis:Like how do you even get to have a conversation to make your offer?
Tom Gaddis:Well, for most people that's gonna be a real struggle and I think a
Tom Gaddis:directory site and whether you use Smart Directory AI or not, I think
Tom Gaddis:this model, this strategy of using it to prospect from is what is really key
Tom Gaddis:because when you have that, you now kind of have the power of a brand without
Tom Gaddis:being a brand, if that makes sense.
Tom Gaddis:Right.
Tom Gaddis:I don't know if you remember Neil Patel said at the event,
Tom Gaddis:the brand was the last moat.
Tom Gaddis:And I started thinking about that and I'm like, oh, a directory site is really like
Tom Gaddis:a brand because I have tokin coupons.com.
Tom Gaddis:Like that resonates with Hawaii people.
Tom Gaddis:They know what the word tokin is.
Tom Gaddis:It's got this local kind of brand presence to it, and so,
Tom Gaddis:it resonates, it stands out.
Tom Gaddis:It's not, I don't have to try to build that up.
Tom Gaddis:It just seems like it is, it's a thing.
Tom Gaddis:You know what I mean?
Vit Muller:Yeah, and as we were talking about all the other like
Vit Muller:angles and features, you can upsell.
Vit Muller:I was also thinking like, SEO, like some businesses don't fully understand what
Vit Muller:SEO means and they just get head up with all these agencies, but if you got this
Vit Muller:listing that you get them on and it's free and it's there and they kind of want it
Vit Muller:anyway, and you say, Hey, by the way, By having these listings, this is actually
Vit Muller:boosting your SEO Did you know about that?
Vit Muller:And that opens up that conversation and you can explain the technicality
Vit Muller:behind it and say, Hey, by the way, that's just like one listing.
Vit Muller:Imagine if you had, all the, there's whole ai, like this whole
Vit Muller:SEO done, we have a service for everybody, would you be interested?
Vit Muller:So just opens that conversation.
Vit Muller:But now they're educated.
Vit Muller:They're no longer just like, oh, there's a price figure.
Vit Muller:And I just looking at the figure and that's, that's a lot of money.
Vit Muller:Now they're actually educated and makes it lot, lot, seamless, to go into that offer.
Tom Gaddis:And they listen to you like they have that conversation with you.
Tom Gaddis:'cause you seem like a trusted person.
Tom Gaddis:You know what I mean?
Tom Gaddis:I used to do a lot of times with the people on my directory in Maui.
Tom Gaddis:After they were on the directory for a while or I had a little bit of a
Tom Gaddis:relationship with them, I would tell them, I would say, Hey listen, do
Tom Gaddis:you get like hit up by people saying they work for Google and trying
Tom Gaddis:to sell you like SEO and things?
Tom Gaddis:Oh my god.
Tom Gaddis:They would say all the time they just call, call, call.
Tom Gaddis:I said, look, I tell you what, next time they call, just give them my number.
Tom Gaddis:Tell 'em that I handle your marketing.
Tom Gaddis:I will field all those calls and if there's anything that I think you need to
Tom Gaddis:know about or something that you should be doing that you're not or any of it
Tom Gaddis:sounds good, I'll just let you know.
Tom Gaddis:And they were like, oh my God, thank you so much Tom.
Tom Gaddis:And they started doing that.
Tom Gaddis:And then like they, people would call me up and then I'd go to the business
Tom Gaddis:owner and say, Hey, I got this call.
Tom Gaddis:This is what they're doing.
Tom Gaddis:Like look, I, I'm not a fan of like their pricing and all that stuff,
Tom Gaddis:but I think this is something you probably might want to think to do.
Tom Gaddis:I could actually help you with it.
Tom Gaddis:And they're like, oh, okay, let's do that.
Tom Gaddis:Like I, I basically got them to make all the competitors call me
Tom Gaddis:first and then I could go talk to them and get the services.
Vit Muller:That's clever.
Vit Muller:That's okay.
Vit Muller:I hope you guys were listening for that one just a minute ago.
Vit Muller:That's a, that's a, and this is what it's all about.
Vit Muller:You just gotta listen out for those little nuggets.
Vit Muller:I have not heard that one.
Vit Muller:That is very clever.
Vit Muller:I'm gonna
Tom Gaddis:Yeah.
Tom Gaddis:You just tell 'em, just tell 'em I'm your marketing guy.
Tom Gaddis:Everybody likes to have a guy.
Tom Gaddis:Right.
Tom Gaddis:And it takes a, an annoying thing off their plate because they're like, they
Tom Gaddis:don't want to deal with those people.
Tom Gaddis:So now they can just say, oh, just call this person.
Tom Gaddis:It's my marketing person.
Vit Muller:Yeah.
Vit Muller:Brilliant.
Vit Muller:So, We talked about just overall the concept of how business directors
Vit Muller:are effective, Smart Directory AI as a product, what it is, and
Vit Muller:how does it flip the script on the traditional directory model.
Tom Gaddis:Yeah, so the reason I developed Smart Directory AI was
Tom Gaddis:one, speed is really important in the process that I kind of
Tom Gaddis:laid out for you here today.
Tom Gaddis:'cause here's what typically happens to someone.
Tom Gaddis:Because the directory site as a whole is not a new idea.
Tom Gaddis:It's been around for a long time.
Tom Gaddis:But what normally happens to most people is they're like, Hey, I bet if I had this
Tom Gaddis:directory site, 'cause I know this, 'cause this is what happened to me at first.
Tom Gaddis:They're like, look, if I had a directory site, I could maybe
Tom Gaddis:use it to get some business.
Tom Gaddis:I'll go find a directory software.
Tom Gaddis:And now it's hard to set up, it's hard to add businesses.
Tom Gaddis:Next thing you know, you're like, I wanted to do this, I wanted to do that.
Tom Gaddis:It's six months later you still don't have a finished directory
Tom Gaddis:site and you've been in like, like you're not getting any clients.
Tom Gaddis:It's just you're in this, like this limbo.
Tom Gaddis:And so I wanted something that could be set up quickly within a day that
Tom Gaddis:businesses could already be on so that we could start prospecting right away.
Tom Gaddis:'cause here's the other part of what I call the directory problem.
Tom Gaddis:And that is you build a great directory site.
Tom Gaddis:But now what?
Tom Gaddis:Now you have to get traffic to it.
Tom Gaddis:Well, Smart Directory AI is different because we don't rely on traffic to
Tom Gaddis:come to us before we start prospecting.
Tom Gaddis:We initiate all the prospecting and because it's built inside high
Tom Gaddis:level, it's really easy to do.
Tom Gaddis:So here's the way this works.
Tom Gaddis:We use the high level prospecting tool to pull a list of 50 to
Tom Gaddis:a hundred businesses, right?
Tom Gaddis:We add them as contacts in our high level account.
Tom Gaddis:Then
Vit Muller:And now there's, now there's the book feature with prospecting,
Tom Gaddis:yes, the bulk feature.
Tom Gaddis:I just did a video on this.
Tom Gaddis:The bulk feature, like it's super easy to add all those.
Tom Gaddis:So let's say we've got a hundred, 150 contacts in a high level.
Tom Gaddis:We can select all those contacts.
Tom Gaddis:All we have to do is add the tag business and they instantly all
Tom Gaddis:have listings on our directory.
Tom Gaddis:Like that fast.
Tom Gaddis:Then we can just drop those 150 contacts into what we have, which is
Tom Gaddis:the free listing workflow outreach.
Tom Gaddis:And what that does that emails them and says, Hey, you have a
Tom Gaddis:listing on our directory site.
Tom Gaddis:It's free, but we need to make sure your information is correct and high level
Tom Gaddis:fills in all this custom information, even sends them a link to their listing.
Tom Gaddis:All of that done automatically.
Tom Gaddis:And then we just wait to see who responds.
Tom Gaddis:Yes, that's correct.
Tom Gaddis:No, it's not who claims their listing.
Tom Gaddis:There's also a sequence where they go to premium upgrades.
Tom Gaddis:So it just, it makes the time from being like, Hey, I want to use this
Tom Gaddis:to prospect to prospecting super fast.
Tom Gaddis:Like I can set one up live in about 10 minutes.
Tom Gaddis:So it's super quick.
Tom Gaddis:Now you need a little customization after that.
Tom Gaddis:So I say give yourself a few days, but once you have it set up, you
Tom Gaddis:should be adding businesses and sending out the prospecting emails.
Tom Gaddis:While you're doing that, then you work on making your site what you
Tom Gaddis:want it to be and customizing it, but you start prospecting first.
Tom Gaddis:That way we can get some traction, generate some revenue,
Tom Gaddis:and then build as we go.
Tom Gaddis:I see too many people that try to make it perfect before they ever
Tom Gaddis:launch and that that is never good.
Tom Gaddis:We want to get it good enough.
Tom Gaddis:We wanna start prospecting and then we can spend all the time we
Tom Gaddis:want customizing it and thinking of different ways to use it and all that.
Tom Gaddis:But at least we're getting traction and, and building up our base in the beginning.
Tom Gaddis:Now, over time, as you keep to do that, the site will
Tom Gaddis:naturally start to get traction.
Tom Gaddis:It'll start to get traffic, it'll start to get interest, all of those things.
Tom Gaddis:And now you can lean into those things because the site has momentum.
Tom Gaddis:But in the beginning it's unrealistic to think that you're going to all
Tom Gaddis:of a sudden, just because you have a directory site, get traffic like.
Tom Gaddis:That has to be built up over time, so we don't hide from that.
Tom Gaddis:We embrace it at Smart Directory AI.
Tom Gaddis:We even tell the people we're reaching out to, this is a brand new directory,
Tom Gaddis:that we're just building this, we're just getting this off the ground.
Tom Gaddis:Because if somebody, by the way, this is an interesting stat that, out of the
Tom Gaddis:thousands of businesses that I've added to directories and reached out to, do you
Tom Gaddis:know how many of them has have asked me how much traffic my directory site gets?
Vit Muller:Nobody
Tom Gaddis:That's right.
Tom Gaddis:Zero.
Tom Gaddis:Zero.
Tom Gaddis:Business owners ask that question.
Tom Gaddis:who asks me that question all the time?
Tom Gaddis:And it's usually the very first question they ask marketers.
Tom Gaddis:The very first thing marketers say is, well, how much traffic does it get?
Tom Gaddis:How do you make money if it doesn't get any traffic?
Tom Gaddis:That's, they're almost like appalled, like they can't believe that you could
Tom Gaddis:make money without getting traffic.
Tom Gaddis:To the site, like how could this be?
Tom Gaddis:But it's like that's the reality.
Tom Gaddis:A business owner doesn't think that way.
Tom Gaddis:They think, oh, is my information correct?
Tom Gaddis:This site looks pretty good, and you're telling them it's
Tom Gaddis:new and the listing is free.
Tom Gaddis:Like what do they have to lose?
Tom Gaddis:Right?
Tom Gaddis:Like there's nothing there to raise any alarms or be like, what's going on?
Tom Gaddis:So that's why the Smart Directory AI system flows so well together.
Tom Gaddis:Now, if we were coming out of the gate charging 500 bucks for
Tom Gaddis:a listing, you bet they're gonna ask how much traffic do you get?
Tom Gaddis:Because they should.
Tom Gaddis:'cause if they're gonna pay 500 bucks, like they need to know
Tom Gaddis:they're gonna get a result, right?
Tom Gaddis:And so I've just built a lot of that stuff into the strategy and
Tom Gaddis:the operation of Smart Directory AI to take care of all that stuff.
Tom Gaddis:So you can basically just let this thing run in the background, throw businesses
Tom Gaddis:in, and it'll just start getting people to raise their hand and be interested.
Tom Gaddis:And then you log into high level and then those are the people you deal with first.
Tom Gaddis:And then you just kind of expand out from.
Vit Muller:brilliant.
Vit Muller:I wanna go back to that thing.
Vit Muller:We talked about trust and how trust increased, trust increases conversion.
Vit Muller:And when it comes to converting leads, not everybody always converts right away.
Vit Muller:So there's the thing called lead nurture, right?
Vit Muller:So it's all about.
Vit Muller:Stay on top of mind, providing more value.
Vit Muller:And up until this point, I've always been saying, have an email campaign
Vit Muller:where you can link out to valuable, helpful resources like articles, like
Vit Muller:videos, and they're cool, but like I think a lot of people do that with this.
Vit Muller:It's almost like you create a flywheel, so you already have them in contact list.
Vit Muller:Then you can turn and create those listings like you just said.
Vit Muller:But vice versa, if you get a lead and they don't convert, you put
Vit Muller:'em in your nurture sequence.
Vit Muller:Well no longer is just about sending them to videos and articles.
Vit Muller:One of those emails could also be how we just create.
Vit Muller:So it just adds another layer of value.
Vit Muller:And then.
Vit Muller:It just helps increase that trust, which then again, can
Vit Muller:help you increase conversion.
Vit Muller:So I'm just putting my marketing brainer.
Vit Muller:I can already, I can already see many ways.
Vit Muller:This is very helpful to, yeah, help with sales, help with conversion and
Vit Muller:with, in our space as SaaSprenuers, I mean even it's just a no brainer.
Vit Muller:Now there's the AI component to it as well.
Vit Muller:So what does the AI component do?
Tom Gaddis:Can I touch on what you said there with
Vit Muller:Yes.
Vit Muller:Sorry.
Tom Gaddis:follow up and stuff?
Tom Gaddis:I just wanna say a couple things.
Tom Gaddis:'cause one of the things that we did for a long time was we dropped
Tom Gaddis:people into like a weekly newsletter.
Tom Gaddis:And in that newsletter we shared like local Hawaii business news.
Tom Gaddis:We shared important things in the community and we also did
Tom Gaddis:local business spotlights.
Tom Gaddis:We would just pick random businesses off of our directory and
Tom Gaddis:feature them in that newsletter.
Tom Gaddis:And like people would share that with their friends and show it around.
Tom Gaddis:And we even, I even have people in our community that do like video business
Tom Gaddis:spotlights for their directory.
Tom Gaddis:They go out and they come in with a camera and they're like, Hey, I own
Tom Gaddis:this directory and I'm trying, I'm doing interviews with local businesses.
Tom Gaddis:I'd love to interview you.
Tom Gaddis:Do you got 15 minutes?
Tom Gaddis:And they build the relationships that way.
Tom Gaddis:So that process that you're talking about works like gangbusters, with
Tom Gaddis:the directory model and that method.
Tom Gaddis:'cause again, you just have this thing that's a natural thing to
Tom Gaddis:talk about and, and, and work from.
Tom Gaddis:Now to your question about the ai, so we are actually just rolling this part out
Tom Gaddis:in Smart Directory AI, we were, we didn't really want to jump the gun and start
Tom Gaddis:doing outbound voice AI until high level had it a available natively in the system.
Tom Gaddis:So here's, here's kind of the way AI works in Smart Directory AI right now,
Tom Gaddis:the big problem with out, I'm gonna talk about outbound voice ai 'cause there is
Tom Gaddis:a huge problem with outbound voice AI that I, again, I, just like the thing
Tom Gaddis:about how do you get attention in the AI age, I don't hear anybody talking about
Tom Gaddis:this when it comes to outbound voice ai.
Tom Gaddis:And that is how the heck do you get permission?
Tom Gaddis:Like the, the rules and regulations are going to get stricter
Tom Gaddis:and stricter and stricter.
Tom Gaddis:And if you are out, if you're using an outbound AI agent to do cold calling
Tom Gaddis:and you do not have permission to reach out to those people, which is
Tom Gaddis:what makes it cold outreach, right?
Tom Gaddis:Then you are just playing with fire.
Tom Gaddis:I remember when Shaun, Clark was here in Vegas, we were talking
Tom Gaddis:about this and he was like, he's like, he's like outbound voice.
Tom Gaddis:AI is like a stick of dynamite.
Tom Gaddis:It's not.
Tom Gaddis:If it's gonna blow up, it's when it's gonna blow up.
Tom Gaddis:And that's why high level has been very protective and careful about
Tom Gaddis:what they're doing there because they see the, the, what could potentially
Tom Gaddis:happen from one bad actor or whatever.
Tom Gaddis:And so if you have to get permission to use the AI dialer,
Tom Gaddis:like that kind of defeats the purpose of the AI dialer, right?
Tom Gaddis:I know everybody had it in their head.
Tom Gaddis:This fantasy, I think of an AI agent that just calls and does all the uncomfortable
Tom Gaddis:stuff they don't want to do, right?
Vit Muller:Yeah.
Tom Gaddis:But we gotta get permission.
Tom Gaddis:So directory, the directory edge, as I called it at my talk
Tom Gaddis:at high level to the rescue.
Tom Gaddis:Again, this is just another thing.
Tom Gaddis:It's so funny because like a lot of this stuff, as these problems come
Tom Gaddis:up in the real world that we're dealing with, I go, oh, well we
Tom Gaddis:can solve that with the directory.
Tom Gaddis:Oh, we can solve that with the directory.
Tom Gaddis:So here's what we do.
Tom Gaddis:When we drop our list of leads into the automation workflow, that
Tom Gaddis:lets 'em know they have a listing.
Tom Gaddis:When they claim their listing, they have to create an account
Tom Gaddis:because they edit their listing.
Tom Gaddis:And when they create that account, there's a checkbox and that checkbox
Tom Gaddis:gives us permission to use AI calling and SMS and text and anything else.
Tom Gaddis:So the minute they claim their listing, they have granted us permission.
Tom Gaddis:So now we can have an AI agent do a courtesy call.
Tom Gaddis:So we used to do this with actual people.
Tom Gaddis:We had people on our team to do this, but now you can just
Tom Gaddis:use the AI outbound agent.
Tom Gaddis:So here's what the flow looks like.
Tom Gaddis:You drop leads into your free listing outreach workflow.
Tom Gaddis:People respond.
Tom Gaddis:Some people claim their listing, some people do nothing.
Tom Gaddis:Some people upgrade to premium, whatever.
Tom Gaddis:Anyone who claims their listing though.
Tom Gaddis:They then within whatever timeframe you want, get a call from your AI
Tom Gaddis:agent, thanking them for claiming their listing, welcoming them to the site,
Tom Gaddis:making sure that they were able to get everything set up the way they wanted.
Tom Gaddis:Is all the business information correct?
Tom Gaddis:Is there any changes we need to make?
Tom Gaddis:Again, no, no selling at this point, just, Hey, we're just trying to make
Tom Gaddis:sure that this is all set up right?
Tom Gaddis:Do you know how to do this?
Tom Gaddis:Were you able to figure that part out?
Tom Gaddis:Is all this information correct?
Tom Gaddis:And then the AI voice agent says, by the way, did you know we have a little package
Tom Gaddis:that gets you more exposure on the site?
Tom Gaddis:And it also comes with a lot of awesome free goodies, like a free
Tom Gaddis:online visibility report, a free Google Business Profile optimization,
Tom Gaddis:a free 32nd promo video all together about $700 in real world value.
Tom Gaddis:But it's yours for only 250 bucks, and you get one year of listings
Tom Gaddis:premium listing on our directory site.
Tom Gaddis:So the AI agent makes that sale, or you can have it book
Tom Gaddis:a strategy session for you.
Tom Gaddis:Hey, we've got all the information correct.
Tom Gaddis:we'd love to hop on and just welcome you to the directory in person.
Tom Gaddis:Would you mind clicking this link, booking a call?
Tom Gaddis:Right.
Tom Gaddis:So that's how we're using the AI voice agents on the back end
Tom Gaddis:of Smart Directory AI right now.
Vit Muller:I love it.
Vit Muller:I love it.
Vit Muller:Is there any other killer features that make it such a good combo with high level,
Tom Gaddis:Hmm.
Tom Gaddis:I think the, I mean, I think the pricing plans are really great.
Tom Gaddis:Like you have the ability to have free listings and paid listings, and you can
Tom Gaddis:control what's in free and what's in paid.
Tom Gaddis:You can even add your own custom things.
Tom Gaddis:So back to what we were talking about earlier about, well,
Tom Gaddis:how do you make money when the directory doesn't have any traffic?
Tom Gaddis:kind of a next, a, a next step in that thought process for a
Tom Gaddis:lot of people is like, well.
Tom Gaddis:Why would they pay for a premium upgrade if the directory doesn't have any traffic?
Tom Gaddis:Surely by then, sorry, I didn't mean to call you.
Tom Gaddis:Surely there a bit, but by then they would want to know like, does it get traffic?
Tom Gaddis:Well, the way that we overcome that with Smart Directory AI is
Tom Gaddis:we add tangibles to the package.
Tom Gaddis:So the upgrade package isn't really about the directory features, it's
Tom Gaddis:about these additional things that they get along with the directory features,
Tom Gaddis:things like an online visibility report, which we just use the high level
Tom Gaddis:prospecting tool to generate those.
Tom Gaddis:we do, Google business profile optimization.
Tom Gaddis:I can't wait for the new Google Business profile optimization feature
Tom Gaddis:in high level 'cause we'll be able to do that right in high level as well.
Vit Muller:Isn't it, isn't it already there?
Tom Gaddis:I don't know that I have access to that yet.
Tom Gaddis:I think it's in beta.
Vit Muller:No, no, I do.
Tom Gaddis:they have like a new AI Google business, like it, it
Tom Gaddis:optimizes the profile and all that.
Vit Muller:Okay.
Vit Muller:That's, I think that's the next version of it, but it's already the,
Vit Muller:the basic version's already there.
Vit Muller:If you guys are listening, you can already like go in and
Tom Gaddis:the Google, right?
Vit Muller:No, no, no.
Vit Muller:So you can connect and you can like manually update and outsource links
Vit Muller:and update the categories and stuff.
Vit Muller:Yeah.
Tom Gaddis:Yeah, so that kind of stuff.
Tom Gaddis:Yeah, that kind of stuff is awesome, right?
Tom Gaddis:Sometimes we add in like free blog posts, we give them a free blog post.
Tom Gaddis:We do, we just basically stack in tangible value.
Tom Gaddis:So the person goes, well, heck, like everything I'm getting is worth what
Tom Gaddis:he's asking, and even if I don't get a single lead from the directory, I still
Tom Gaddis:got all this stuff that was high value.
Tom Gaddis:That makes sense.
Tom Gaddis:Yeah.
Tom Gaddis:So I think that feature's really good.
Tom Gaddis:Obviously, the, like the, the premium listings and all the additional things
Tom Gaddis:you can add in there, I think that makes those look really great Pricing plans.
Tom Gaddis:You can add custom pages.
Tom Gaddis:That's another thing we've added.
Tom Gaddis:it, automatically sorts, you have your menus all set up, so everything is easily
Tom Gaddis:searchable and all that kind of stuff.
Tom Gaddis:So,
Vit Muller:Now for, agencies who want to use it not just as a lead gen, but also
Vit Muller:sell it as a tool to other businesses.
Vit Muller:What's the business model look like there?
Tom Gaddis:yes.
Tom Gaddis:So that is another, yeah, another way to optimize a directory, right?
Tom Gaddis:So, I haven't done this personally myself.
Tom Gaddis:We've always been focused on just bringing people into our higher ticket agency
Tom Gaddis:services with Smart Directory AI, but we've had several members who actually
Tom Gaddis:sell the directories to local businesses.
Tom Gaddis:So we have a couple of people that focus on like local business networking groups.
Tom Gaddis:Some people have sold them to Chambers of Commerce and their towns.
Tom Gaddis:And then, we have, I call them our Power couple.
Tom Gaddis:'cause we have a couple in our group.
Tom Gaddis:They actually met in our Facebook group.
Tom Gaddis:Started doing business together, got married, they came to Vegas, they got
Tom Gaddis:married in Vegas at the same chapel that me and my wife got married at,
Tom Gaddis:and I was the best man at the wedding.
Tom Gaddis:So they are like all in on Smart Directory AI.
Tom Gaddis:And anyway, they sell them to real estate agents.
Tom Gaddis:So what they do is they set a directory site up for the real estate agent.
Tom Gaddis:And the real estate agent uses it to prospect for business.
Tom Gaddis:And so they handle all the marketing of that.
Tom Gaddis:They set up the directory, they add all the businesses, they help the real estate
Tom Gaddis:agent go and do business local spotlights.
Tom Gaddis:They do all the branding like they have packages.
Tom Gaddis:I know they posted a win, a few months ago where they had like a $50,000
Tom Gaddis:package they sold to a real estate agent all built out around the directory.
Vit Muller:Wow, that's brilliant.
Vit Muller:is there any niches that you found like working in particularly
Vit Muller:well with the directories?
Tom Gaddis:That's a great question.
Tom Gaddis:So there are two approaches when it comes to setting up on directory, right?
Tom Gaddis:One is a geo-targeted directory.
Tom Gaddis:So that's one where you're, you have all kinds of businesses, but
Tom Gaddis:you're targeting a specific area.
Tom Gaddis:that's what I did in Hawaii.
Tom Gaddis:I liked that approach because it gave me a lot of flexibility in how many
Tom Gaddis:businesses, I could add more and more businesses 'cause it wasn't really
Tom Gaddis:specific to any particular niche.
Tom Gaddis:You could also build a directory around a specific niche like, best DUI
Tom Gaddis:attorneys or best pool cleaners and like, they could be kind of nationwide,
Tom Gaddis:the couple I mentioned earlier.
Tom Gaddis:Their directory site is a directory site of real estate
Tom Gaddis:agents all across the, the us.
Tom Gaddis:So they have a national site that targets real estate agents.
Tom Gaddis:There are pros and cons to each, neither app.
Tom Gaddis:I wouldn't say one approach is better than the other.
Tom Gaddis:They both work.
Tom Gaddis:So like you just kind of have to pick one and commit to it.
Tom Gaddis:But to your point, I think a directory site around like home services type niches
Tom Gaddis:is really, really powerful because those types of businesses make great clients.
Tom Gaddis:They're usually a little easier to get as clients, so doing something in that
Tom Gaddis:home service area is really, really good.
Tom Gaddis:the, the downside to doing something nationally is I think most people
Tom Gaddis:really underrate the resources and manpower that you need to try
Tom Gaddis:to launch something nationally.
Tom Gaddis:So I always tell people, like, like with Jocelyn and Randy
Tom Gaddis:and their real estate site.
Tom Gaddis:Even though the site is branded nationally, and even though it has
Tom Gaddis:real estate agents from all over the US on it, they really only
Tom Gaddis:prospect in the two areas that they live, which is Oregon and Las Vegas.
Tom Gaddis:So they're really heavily focused on prospecting in those areas.
Tom Gaddis:'cause that's their own backyard.
Tom Gaddis:And as they grow that out, then they're gonna start expanding to other
Tom Gaddis:cities and different things like that.
Vit Muller:I like it.
Vit Muller:That's great.
Vit Muller:can we talk monetization just a little bit more on this?
Vit Muller:Like, I mean, we kind of like touched on the models as a, as a lead gen tool on, on
Vit Muller:the back end, but what if you had it as a front end offer straight up as an agency?
Vit Muller:How would you monetize that if you wanted
Tom Gaddis:Yeah.
Tom Gaddis:So one of the, one of the ways we generate a little cash flow with
Tom Gaddis:the, the director itself is by having the premium upgrade offers.
Tom Gaddis:Right.
Tom Gaddis:So we give them a free listing.
Tom Gaddis:Then they start getting an email sequence that's like, Hey, we've
Tom Gaddis:got a premium upgrade package.
Tom Gaddis:Now there's again, multiple ways that you can approach this.
Tom Gaddis:Again, I, I'm not a believer that there's one magic thing that works.
Tom Gaddis:Like I think all of these methods work.
Tom Gaddis:You just kind of have to find what's right for you.
Tom Gaddis:So we've done two different things over the years.
Tom Gaddis:one is we've priced the premium packages very low just to get a, a, a
Tom Gaddis:purchase and get the conversation going.
Tom Gaddis:So remember I mentioned the courtesy call when somebody claims a listing?
Tom Gaddis:Well, when someone buys a premium upgrade, we give them
Tom Gaddis:what we call an activation call.
Tom Gaddis:And the activation call is to go over everything that we did for them
Tom Gaddis:as part of their premium package.
Tom Gaddis:But really the activation call is a sales call because the last thing we go
Tom Gaddis:over is the online visibility report.
Tom Gaddis:We point out all the problems they have, and then we talk about how our
Tom Gaddis:services can solve them, and we usually end up signing them as a client.
Tom Gaddis:So if you think about this process, we take a cold lead, drop it into
Tom Gaddis:an automation, we get them to raise their hand and say, yes,
Tom Gaddis:that's my correct information.
Tom Gaddis:I'm interested.
Tom Gaddis:They claim their listing, they buy a premium upgrade, and they
Tom Gaddis:get on the activation call.
Tom Gaddis:They're actually paying us to be on a sales call.
Tom Gaddis:So we don't look at it.
Tom Gaddis:We don't look at it as we're making $99 from a premium listing.
Tom Gaddis:We look at it as we're getting someone to pay us $99 to be
Tom Gaddis:on a sales call with this.
Tom Gaddis:So we want to get as many of those as we can, right?
Tom Gaddis:So we price it really low.
Tom Gaddis:It's not a money driver, it's just to get to that activation call place.
Tom Gaddis:Then we can make the packages really super attractive because.
Tom Gaddis:If they're getting all those things like an online visibility report,
Tom Gaddis:a 32nd promo video, Google Business Profile optimization, a blog post,
Tom Gaddis:and maybe even other stuff, plus a year of premium listings on
Tom Gaddis:the directory site for 99 bucks.
Tom Gaddis:Like that's a real no-brainer offer.
Tom Gaddis:So that's one way we price 'em.
Tom Gaddis:The other way we do it is to pack the premium with tangible values and just
Tom Gaddis:do a yearly price of like two 50.
Tom Gaddis:So we found that's kind of the sweet spot.
Tom Gaddis:We have one member in our community that sold like 15 of these in one
Tom Gaddis:day, at that price 0.2 50 a pop, just doing those premium upgrade packages.
Tom Gaddis:So those are kind of the two approaches we take.
Tom Gaddis:But with the Smart Directory AI software you like, you can have, you can have
Tom Gaddis:a free, a middle and an upper, like you can have as many plans as you want
Tom Gaddis:depending on what you're trying to do.
Tom Gaddis:But I think a lot of that depends on your end goal, right?
Tom Gaddis:Again, for us.
Tom Gaddis:We are not trying to be in the directory site business, we're trying to close
Tom Gaddis:clients on higher agency ticket services.
Tom Gaddis:So we're never really, like, we don't ever really look at the monetization of the
Tom Gaddis:directory site as like a revenue source.
Tom Gaddis:It's more of like, can this cover our lead acquisition and make it easier for
Tom Gaddis:us to turn them into a paying client?
Tom Gaddis:If that makes sense.
Vit Muller:And it's a qualification tool.
Vit Muller:With each one of those layers, you're just qualifying them further and further
Vit Muller:to want to spend more money with you.
Vit Muller:So it's a, it's a great offer.
Vit Muller:Now, I'm gonna put you on a spot a little bit because I know we didn't discuss this,
Vit Muller:but do you think we could do a little screen share and for you to show the
Vit Muller:guys that are watching this on YouTube, what that tool looks like on the backend?
Vit Muller:We don't
Tom Gaddis:wanna say on the front end or the back end?
Vit Muller:both.
Vit Muller:I think it should be useful to see both, because I mean, I'm, I'm,
Vit Muller:I'm sold by the way, it's such a good offer, so I know I'm gonna be
Tom Gaddis:Let me pull up an account here.
Vit Muller:And I know we didn't discuss this, so I appreciate you doing it.
Tom Gaddis:Yeah, no, no worries.
Vit Muller:I know
Tom Gaddis:So, okay.
Vit Muller:ready for them and stuff, so
Tom Gaddis:Okay.
Tom Gaddis:So can I share my screen here?
Vit Muller:you should be able to.
Tom Gaddis:Yeah.
Tom Gaddis:So,
Vit Muller:While you are talking about the different packages,
Vit Muller:those, the video thing, I'm, I'm curious, how do you make it happen?
Vit Muller:that's the one, a little bit less scalable unless you use
Tom Gaddis:actually, we just use Canva templates.
Vit Muller:Okay.
Tom Gaddis:So we just get some images, we pull some images off
Tom Gaddis:Google, we get their logo, and we just put 'em in a Canva template with
Tom Gaddis:some music and then send it to 'em.
Tom Gaddis:Super duper easy.
Vit Muller:Yeah.
Tom Gaddis:Super duper easy.
Tom Gaddis:Yeah.
Tom Gaddis:And
Vit Muller:see something, you wanna see something funny.
Vit Muller:This is a video from 10 years ago company called Big Review tv.
Vit Muller:This is when I was a personal trainer back in Sydney.
Vit Muller:I'll play a clip in a second.
Vit Muller:but that's literally a model.
Vit Muller:They came up to me, it's like, Hey, you're a personal trainer.
Vit Muller:do you have a video?
Vit Muller:We, we create these videos.
Vit Muller:you pay this much.
Vit Muller:And then, it's a subscription model you just pay every month.
Vit Muller:We'll come in, we'll, we'll bring our crew.
Vit Muller:We'll record a video, we'll edit it and everything you're just going, you
Vit Muller:just keep on paying for as long as you want that, continue using that video.
Vit Muller:And then once a year you get to get a refresher.
Vit Muller:So that was the model.
Vit Muller:And that's 10.
Vit Muller:I'm just looking at it now.
Vit Muller:It's like 10 years ago.
Tom Gaddis:Yeah.
Tom Gaddis:Wow.
Tom Gaddis:That's great.
Vit Muller:if you guys wanna see it, check out Vitfit Personal trainer
Tom Gaddis:remind me a little bit later to remind me to tell
Tom Gaddis:you about the video prospecting angle to attach to the directory.
Tom Gaddis:I think your listeners will like this, but
Tom Gaddis:here's a look at, one of our directory sites.
Tom Gaddis:So you can see it's got a nice, nice ocean image here.
Tom Gaddis:This one is based in geo-targeted in Hawaii.
Tom Gaddis:These are like premium listings here.
Tom Gaddis:So, these are like free listings.
Tom Gaddis:So you can see there's a difference.
Tom Gaddis:It's got a nice slider.
Tom Gaddis:We've got blogs, all that stuff.
Tom Gaddis:So I'll show you a couple things here.
Tom Gaddis:one is, just to point out, there's a search bar.
Tom Gaddis:Obviously this is intuitive, like as you put in business names, it starts
Tom Gaddis:to bring up various suggestions, right?
Tom Gaddis:So you can search for businesses.
Tom Gaddis:We've got our menu all laid out, so we have our.
Tom Gaddis:This one in particular is based on the island.
Tom Gaddis:So like, this is Oahu, this is Maui, this is the big island.
Tom Gaddis:Here's Kauai.
Tom Gaddis:And then each one is broken down into individual categories.
Tom Gaddis:So like, if you wanna see Maui restaurants, you can just go here
Tom Gaddis:and click Maui restaurants and boom, you've got all the Maui restaurants and
Tom Gaddis:into individual ones if you want.
Vit Muller:I was gonna say, what you could do with this is you
Vit Muller:could create a partnership with travel agents and then offer them.
Vit Muller:They can add it as an added value where all of these listings,
Vit Muller:could have a voucher, but it's only like behind a paywall.
Vit Muller:and then they could bundle it into their travel packages.
Vit Muller:So they could say, Hey, buy, buy holidays for a family.
Vit Muller:And you also get discount vouchers for like a free
Vit Muller:appetizer for meals in the area.
Vit Muller:We've got, we've got deals with all the restaurants.
Vit Muller:So now you're actually driving business to those restaurants that incentivize
Vit Muller:them to wanna be even more on that side.
Tom Gaddis:Yeah, absolutely.
Tom Gaddis:And then you can see here, these are like our additional pages, blogs, like,
Tom Gaddis:so here's, blogs that can be displayed.
Tom Gaddis:Here's news events.
Tom Gaddis:also to here is,
Vit Muller:So when you say, can you go back to that block for me for a second?
Vit Muller:So you what you're saying, it's, you can have, so this is like the aggregate for
Vit Muller:articles by the businesses themselves.
Vit Muller:So they could be articles by different businesses, but in one place.
Tom Gaddis:yes, correct.
Vit Muller:So each one of them gets an article, so Okay, I get it
Tom Gaddis:If, if you have that feature enabled.
Tom Gaddis:So that's something that's only enabled in the premium packages for us.
Tom Gaddis:So if you want to have a blog on your listing or on the site, then you have
Tom Gaddis:to have the premium plan to do that,
Vit Muller:Yeah.
Vit Muller:Because somebody has to go and create an article as well,
Tom Gaddis:Yep.
Tom Gaddis:But it's a great value add.
Tom Gaddis:And sometimes what we'll do is we'll tell 'em like, look, if you upgrade a
Tom Gaddis:premium, we'll create a version of your blog post for our directory site, and
Tom Gaddis:then we'll create a version that you can use on your own website, two different
Tom Gaddis:versions around the same topic, right?
Tom Gaddis:this is the pricing page I was telling you about.
Tom Gaddis:So you can see right now we're running the 250 thing.
Tom Gaddis:So it's got, this is what they get in the free, this is
Tom Gaddis:everything they get in the premium.
Tom Gaddis:These things that you see down here, these are custom things that I created.
Tom Gaddis:So like these are in full con.
Tom Gaddis:A person has full control of these, obviously, if somebody wants to, if
Tom Gaddis:somebody just stumbles upon your directory site and they want to add their business,
Tom Gaddis:they can, they just fill all this stuff out right here and then, let me show you
Tom Gaddis:like, so a free listing is very basic.
Tom Gaddis:So you can see just, default image.
Tom Gaddis:It's just got very basic information, address, phone number,
Tom Gaddis:website, but a premium listing.
Tom Gaddis:They get this cover image.
Tom Gaddis:They've got additional images they can add.
Tom Gaddis:You can see over here, it shows their social media, their email,
Tom Gaddis:their phone number, their website.
Tom Gaddis:there's a, people have the ability to claim businesses, right?
Tom Gaddis:So there's a button here for people to claim.
Tom Gaddis:This is an optimized business description.
Tom Gaddis:So this is something that we offer as part of the premium upgrade package.
Tom Gaddis:I just use chat, GPT to do this, right?
Tom Gaddis:To make this, here's a Google map.
Tom Gaddis:It integrates with the Google Maps, API.
Tom Gaddis:So here's a Google map of their business.
Tom Gaddis:You can put in their hours.
Tom Gaddis:It also pulls in their Google reviews, and you have the ability
Tom Gaddis:to set this, whether it shows.
Tom Gaddis:Three stars, four stars, or only five stars.
Tom Gaddis:I think this one's set to only show five stars.
Tom Gaddis:We also have our own review system.
Tom Gaddis:Like if they don't wanna pull in Google reviews, people can come here
Tom Gaddis:and just leave reviews that show.
Tom Gaddis:And then this is like the team section where they can talk about their team.
Tom Gaddis:Here's their blog articles, here's their news articles, here's their job
Tom Gaddis:postings, and then here's their events.
Tom Gaddis:And then that's all the stuff on the premium listing.
Tom Gaddis:So those are all the additional features they get along with the other things
Tom Gaddis:we talked about, the tangible stuff.
Tom Gaddis:Now what does this look like on the back end?
Tom Gaddis:Well, when you log into your high level account, Smart Directory
Tom Gaddis:AI lives in a sub account.
Tom Gaddis:So this is my Smart Directory AI demo account.
Tom Gaddis:You can see down here in the bottom is this Smart Directory AI is in the menu.
Tom Gaddis:So when you install the app, this shows up here.
Tom Gaddis:And when I click on this.
Tom Gaddis:It shows.
Tom Gaddis:This is the dashboard.
Tom Gaddis:Okay, so, here's the businesses.
Tom Gaddis:So you can go in here and see all the businesses on your site.
Tom Gaddis:If you want to take a business from free to premium, super easy.
Tom Gaddis:You just toggle this little button on and off and it makes
Tom Gaddis:them premium and not premium.
Tom Gaddis:You can add business tags or organization just by clicking right here.
Tom Gaddis:you can edit a business just by clicking this little pencil.
Tom Gaddis:Pardon me.
Tom Gaddis:And you can see like analytics of the business, the account
Tom Gaddis:owner, business details.
Tom Gaddis:We can pull images in from Google if we want.
Tom Gaddis:Here's how
Vit Muller:Oh, nice.
Vit Muller:Yeah.
Vit Muller:Good.
Tom Gaddis:right?
Tom Gaddis:consumers, this is really the people like when they, if someone comes to your site
Tom Gaddis:and they register, that's a consumer.
Tom Gaddis:So you'd see information about them here, branding.
Tom Gaddis:So we've got one theme right now.
Tom Gaddis:We have some new themes coming.
Tom Gaddis:When you click edit here, it brings you in your theme and you can see, you
Tom Gaddis:can edit all your colors, your logos.
Tom Gaddis:This is where you connect your domain.
Tom Gaddis:This is where you can add custom pages.
Tom Gaddis:this is where you can change your header image.
Tom Gaddis:So this is what a basic, foundation installation of
Tom Gaddis:Smart Directory AI looks like.
Tom Gaddis:So it looks like this.
Tom Gaddis:And then you just kind of, when you add your first round of
Tom Gaddis:businesses, you just delete this demo content and you're good to go.
Tom Gaddis:But this site can be set up really quickly.
Tom Gaddis:and then here's how you set up your plans.
Tom Gaddis:So you can just edit the existing plan.
Tom Gaddis:So you just, you can set a price.
Tom Gaddis:We, we support all kinds of different currencies.
Tom Gaddis:then you just kind of toggle on what you want.
Tom Gaddis:You can move these things around.
Tom Gaddis:Change the order if you want.
Tom Gaddis:You can have a trial if you want.
Tom Gaddis:Then you just save that.
Tom Gaddis:This also integrates directly with Stripe, but if you can't use Stripe,
Tom Gaddis:you can also use custom payment links.
Tom Gaddis:So like right here on here, if I, I think this is a free one.
Tom Gaddis:Yeah, this is the free one.
Tom Gaddis:But if we go to like this paid plan, you can see there's a
Tom Gaddis:monthly or an annual price.
Tom Gaddis:You can set that here.
Tom Gaddis:And if you, if you integrate this with Stripe, you can just turn this off
Tom Gaddis:and it just all works automatically.
Tom Gaddis:But if you don't want to use Stripe, then you just put your payment link
Tom Gaddis:in here and it automatically uses it for what you're trying to do.
Vit Muller:Oh, brilliant.
Tom Gaddis:yeah.
Tom Gaddis:And then this is where you can add like all your custom
Tom Gaddis:add-ons and things like that.
Tom Gaddis:You just create 'em right here.
Tom Gaddis:settings.
Tom Gaddis:These are just some, different integrations.
Tom Gaddis:We have Stripe, Google Analytics, AI conversation.
Tom Gaddis:don't really need.
Tom Gaddis:review settings where you can set the things, you can even add custom code.
Tom Gaddis:And then of course we have a, a really robust knowledge base and stuff that you
Tom Gaddis:can access from right in here as well.
Vit Muller:And looks like that's all, it's all wide label.
Vit Muller:Even the knowledge base can be wide labeled.
Tom Gaddis:the knowledge base is on our actual site.
Tom Gaddis:It's not really white labeled, but so like if you're selling this to someone else,
Tom Gaddis:you're gonna be setting it up for them like it would be at their sub-account.
Tom Gaddis:More than likely you're gonna be kind of managing that for them, but
Vit Muller:Yeah, I mean that's, I mean, for me, the most exciting
Vit Muller:model is the Legion model.
Vit Muller:so I don't think I would be reselling it, but I mean, actually no.
Vit Muller:I, I, now that I said it, I do have a few contacts in a business
Vit Muller:networking space who do, and there's two, actually two of my mates that
Vit Muller:are launching business networking.
Vit Muller:So there you go.
Vit Muller:that could be an opportunity.
Tom Gaddis:Yeah.
Tom Gaddis:It's, it's super great.
Tom Gaddis:And then of course when people respond to like your listings and stuff,
Tom Gaddis:you'll see it all happens in here.
Tom Gaddis:Like this is where you go to see and interact.
Tom Gaddis:it comes complete with all the automations and workflows that you
Tom Gaddis:need, all the system workflows, all of the outreach workflows, like these are
Tom Gaddis:the ones we were kind of talking about.
Tom Gaddis:Free listing, marketing, premium SaaS, there's also a funnel included with custom
Tom Gaddis:pages and all that kind of stuff as well.
Tom Gaddis:So yeah, I mean it's pretty much the complete package.
Tom Gaddis:And then there's a separate members area where I cover the strategy and how we use
Tom Gaddis:it to prospect and all that stuff as well.
Vit Muller:I've got, in terms of fulfillment, when somebody does upgrade
Vit Muller:to premium plan, do they get access to their own, like profile, their
Vit Muller:own listing that they can actually do it themselves or is it all done?
Vit Muller:They do.
Vit Muller:Okay.
Tom Gaddis:Nope.
Tom Gaddis:They do.
Tom Gaddis:Yeah.
Tom Gaddis:So, if you, I don't know if I can do it on,
Vit Muller:Because I was,
Tom Gaddis:oh yeah, here, I'm on this one.
Tom Gaddis:So look, so I just logged into, I logged into one of my profiles.
Tom Gaddis:And so when somebody creates an account, they have a profile page like this,
Tom Gaddis:they can edit their profile, right?
Tom Gaddis:All their information, they can change their password, they can change this
Tom Gaddis:cover image, change this image, and then if they claim any businesses, they will
Tom Gaddis:see them here in their own businesses.
Tom Gaddis:Now this business happens to already be a premium listing, but like if this weren't,
Tom Gaddis:like, if they just claim their business but they don't upgrade, they see like a
Tom Gaddis:big red upgrade now button right here.
Tom Gaddis:So when they log in, it will be asking them to upgrade.
Tom Gaddis:If they have any claim requests, it'll be here.
Tom Gaddis:You can follow businesses on here.
Tom Gaddis:I didn't even talk about that.
Tom Gaddis:They have jobs and then events, activities here as well.
Tom Gaddis:And then, if there's like, because this business is premium, if I click
Tom Gaddis:on manage, you can see, I can see the analytics for this business, right?
Tom Gaddis:I can see who the, they can edit their business details in here.
Tom Gaddis:They can do, they can make their blog posts from writing here.
Tom Gaddis:All that stuff they can manage on the front end as well.
Vit Muller:So then, then the natural next upsell is, do you
Vit Muller:want us to manage it for you?
Vit Muller:Right.
Vit Muller:So that is good.
Vit Muller:So it gives you
Tom Gaddis:Yeah.
Tom Gaddis:I mean most people like,
Vit Muller:for you.
Tom Gaddis:Yep.
Tom Gaddis:Yeah.
Vit Muller:Yeah, no, that's great.
Vit Muller:I like it.
Vit Muller:Well, I guess the important question is how much does it cost and what
Vit Muller:are we gonna do for the listeners?
Tom Gaddis:Yeah, so there's a couple things.
Tom Gaddis:So a single site license is $99 a month with all the features.
Tom Gaddis:And if you want to do unlimited, which is you wanna build as many directory
Tom Gaddis:sites as you want, as many sub-accounts as you want, that is 2 99 a month.
Tom Gaddis:we really don't do any kind of like special offers or anything, but that
Tom Gaddis:just for your listeners, we put together a 14 day free trial, which is something
Tom Gaddis:we've never really done before.
Tom Gaddis:So, they can go to highlevelexperience.com/smartdirectoryai
Tom Gaddis:and you'll actually get a 14 day free trial.
Tom Gaddis:You can get this thing in your sub account, start playing
Tom Gaddis:around with it, get it set up.
Tom Gaddis:I have a whole thing in the training about the express setup.
Tom Gaddis:It's just four videos, 39 minutes, and you can have a complete
Tom Gaddis:foundation site up running and live.
Tom Gaddis:So, that way you can start to get some traction early on.
Vit Muller:Excellent.
Vit Muller:So, guys, head over to highlevelexperience.com/smartdirectoryai
Vit Muller:and you can learn about Tom's offer and get that 14 day thing on that page.
Vit Muller:You also learn we've got a couple of, lead magnets that
Vit Muller:might be useful for your agency.
Vit Muller:One of them is our, deep Links generator, which allows you to create, trigger links
Vit Muller:in emails that your customers, so your ca SaaS customers can easily click through
Vit Muller:and go straight into the contact rather than clicking through when they log in.
Vit Muller:so that's absolutely for free in there.
Vit Muller:I've got a couple of other offers there for you.
Vit Muller:And then further below, if you scroll further down, we've got
Vit Muller:some of our, sponsors offer.
Vit Muller:So make sure that you check them out.
Vit Muller:Now back to back to Tom's offer.
Vit Muller:here's where it becomes a no-brainer, but here's where
Vit Muller:you can capitalize on it, right.
Vit Muller:Tom told you how quickly and how easily it is.
Vit Muller:So if you got a prospecting on, by the way, high level has a pro prospecting
Vit Muller:trial as well, so you can get a trial on the prospecting tool, generate all your
Vit Muller:prospects in your niche, upload them.
Vit Muller:How long does it take to create a profile, Tom?
Vit Muller:And in the directory?
Tom Gaddis:a listing, it's super easy.
Tom Gaddis:I mean, literally, you like, you just select the contacts that you want
Tom Gaddis:and you just add the tag business.
Tom Gaddis:That's it.
Vit Muller:Okay, so, so you've got 14 days.
Vit Muller:Within 14 days you could literally have the directory set up.
Vit Muller:And also I think you mentioned at the beginnings, like don't worry
Vit Muller:about the look and feel, just start prospecting, start filling up those
Vit Muller:profiles because you know it takes time before people respond to it anyway.
Vit Muller:That gives a bit of time to then dial it in.
Vit Muller:So you could pretty much have leads ready to go and within four, within
Vit Muller:that 14 day trial, you could be turning 'em into customers and it just becomes.
Vit Muller:no brainer.
Vit Muller:No brainer deal.
Vit Muller:So it's not, I think it's like, I mean, one of the biggest things,
Vit Muller:we tend to sign up for things and then we never take action.
Vit Muller:So don't do that.
Vit Muller:This is a really good offer.
Tom Gaddis:Yeah, and we also have a ton of support for people as well.
Tom Gaddis:So if you have questions, my team's on standby.
Tom Gaddis:We have a school group, all that kind of stuff.
Tom Gaddis:So, your questions will get answered quickly 'cause we want people, the
Tom Gaddis:whole point of this thing is for you to take action and do it right.
Tom Gaddis:And, like we do everything in our power to make sure we can
Tom Gaddis:help you make that happen.
Vit Muller:Yeah.
Vit Muller:Do you also have like a roadmap for upcoming features?
Vit Muller:Do you, do you, do you allow customers to like,
Tom Gaddis:We have a candy, so we have like what we call a candy board,
Tom Gaddis:which has got like upcoming features and it also has like re like when
Tom Gaddis:people want some, a certain feature, they'll put it on there and people vote
Tom Gaddis:for it in different things like that.
Tom Gaddis:So yeah, our big things right now are the, we have a, like a small group
Tom Gaddis:of users right now, beta testing all the voice AI stuff just to make sure
Tom Gaddis:all that flows and works correctly.
Tom Gaddis:We have a, a new updated menu builder that we're gonna be rolling out
Tom Gaddis:and then we have a couple of new, we have some new SEO stuff, some
Tom Gaddis:schema things that are coming to it.
Tom Gaddis:'cause I think there's another area where directories are gonna
Tom Gaddis:be very big in the near future.
Tom Gaddis:And that is with AI search.
Tom Gaddis:Directories are, are like red meat to an AI search engine.
Tom Gaddis:They have authority, they love 'em.
Tom Gaddis:So I think there's gonna be a lot of opportunity that we maybe aren't
Tom Gaddis:even really aware of right now just by having a directory site and having
Tom Gaddis:businesses on them and all that stuff.
Tom Gaddis:So we're, we're looking into that and researching that a lot more
Tom Gaddis:and adding features around that.
Tom Gaddis:And then, yeah, and then we're working on new themes and other things like that.
Vit Muller:So Tom, I wanna ask a couple of questions about your agency.
Vit Muller:So Smart Directory AI I think we covered everything there
Vit Muller:and that's pretty exciting.
Vit Muller:But what I'm curious, like day to day is you're a fellow
Vit Muller:SaaSpreneur, like most of us.
Vit Muller:You, you go after businesses.
Vit Muller:You no longer in Hawaii you mentioned.
Vit Muller:So, how's that going?
Vit Muller:You you just going pure SaaS?
Vit Muller:Are you like hybrid, you upselling services?
Tom Gaddis:yeah, I mean we've really kind of done a hybrid the whole time.
Tom Gaddis:Like, our clients really don't want to do a lot of stuff themselves.
Tom Gaddis:Like most of our clients just want us to handle things for them.
Tom Gaddis:So, we've never hidden the fact that we use high level.
Tom Gaddis:Like we tell them like, oh yeah, you're in high level.
Tom Gaddis:Like, but we, most of our clients have us managing all that stuff for them.
Tom Gaddis:So, we have all the clients set up on a high level, and then we just go in and run
Tom Gaddis:all the marketing out of those accounts.
Vit Muller:Yeah.
Vit Muller:You know what I like about high level, like maybe four, five years ago it
Vit Muller:was like, I don't want anybody to know that we use high level because
Vit Muller:like there weren't that many features.
Vit Muller:So like in a way, yeah, business owners could probably do it themselves.
Vit Muller:At this point, there's zero fear about it.
Vit Muller:Like I, I'm pretty transparent as well 'cause there's so much.
Vit Muller:Curve is so big at this point that if you, if you, if you dive in and if you've
Vit Muller:got nobody to help you, you're not.
Vit Muller:So everybody, everybody, I think these days businesses get that they
Vit Muller:need somebody who's, who's skilled.
Vit Muller:And so it's it's actually the other way now, right?
Vit Muller:Where it's actually, a bragging rise.
Vit Muller:Like, Hey, I've been with high level five EI know it through and through.
Vit Muller:We're actually certified admin.
Vit Muller:So you know, if you are, then it's like a power weapon.
Tom Gaddis:Yeah.
Tom Gaddis:It's so funny 'cause last week, so I bought this hat when I was in Dallas
Tom Gaddis:and so I've been wearing it a lot.
Tom Gaddis:And last week, two random people approached me.
Tom Gaddis:They were like, Hey, I see your hat.
Tom Gaddis:Do you use high level?
Tom Gaddis:And I was like, actually, I just spoke at their event.
Tom Gaddis:And they were like, oh my God, I need somebody to help me with high level.
Tom Gaddis:Can you, can I get your information and can you help me?
Tom Gaddis:Just random people on the street seeing the hat, right?
Tom Gaddis:And, so I made a post in my group of like, this hat got me two prospects.
Tom Gaddis:And, but like, you're absolutely right.
Tom Gaddis:There's no reason to hide it or worry about it because here's the,
Tom Gaddis:here's the thing that has always been true about business owners.
Tom Gaddis:and I've heard this with a lot of things that come in the marketing space.
Tom Gaddis:oh, when WordPress came out, nobody's gonna need anybody
Tom Gaddis:to build blood types anymore.
Tom Gaddis:Oh, when this tool comes out, they're not gonna need this.
Tom Gaddis:But here's the thing, business owners, especially small business owners,
Tom Gaddis:are busy running their business.
Tom Gaddis:They do not have time to figure out how to use ai.
Tom Gaddis:To fix things like they're busy running their business.
Tom Gaddis:Most of them wanna run their business.
Tom Gaddis:They don't wanna learn ai, so they will happily pay somebody
Tom Gaddis:to help them do all that stuff.
Tom Gaddis:The great thing about high level is high level puts all of that stuff
Tom Gaddis:that you can do to help them in one place and makes it really easy to use.
Tom Gaddis:And so, there used to be Microsoft consultants and the, like, all kinds
Tom Gaddis:of consultants were all kinds of different applications and things.
Tom Gaddis:And I think this is, is no different.
Tom Gaddis:Like one of the things that stood out to me at the event in Dallas
Tom Gaddis:was when, Neil Patel said the thing about how many people here use ai
Tom Gaddis:And everybody raised their hand.
Tom Gaddis:And then he was like, and how many people here can, or use AI to increase
Tom Gaddis:revenue in their business or can directly attribute revenue to ai?
Tom Gaddis:And only like six hands went up.
Tom Gaddis:Like that's the difference.
Tom Gaddis:Right.
Tom Gaddis:There's a difference between using ai, which is what everybody's doing right now.
Tom Gaddis:Everyone right now is just using ai.
Tom Gaddis:They're not leveraging AI to increase the revenue in their business.
Tom Gaddis:That is where we come in.
Tom Gaddis:That is where you come in.
Tom Gaddis:You can leverage the AI that they know how that they use, but they don't know how
Tom Gaddis:to leverage it to do the things you can.
Tom Gaddis:And I think that's the separator that's, that's the difference.
Tom Gaddis:Does that make sense?
Vit Muller:Yeah, absolutely.
Vit Muller:I agree.
Vit Muller:Tom, looking back at your time, managing like 70 plus staff in hospitality,
Vit Muller:what skills from those days have helped you succeed in SaaS and agency life?
Tom Gaddis:Mm. I think, obviously interacting with people, dealing with.
Tom Gaddis:just dealing with people in general.
Tom Gaddis:I think you always get a good education when you're in any kind of profession
Tom Gaddis:where you deal with a lot of different types of people and different people.
Tom Gaddis:The restaurant business was very fast paced.
Tom Gaddis:It was different every day, right?
Tom Gaddis:It had a lot of unique challenges.
Tom Gaddis:You had to think on your feet, you had to figure stuff out.
Tom Gaddis:Obviously it's a, it's a business where you really have to focus on controlling
Tom Gaddis:costs and different things like that.
Tom Gaddis:So I think all of, all of that stuff has, helped me over
Tom Gaddis:time and what I'm doing here.
Tom Gaddis:Also too, like, I used to be a corporate manager for the Olive Garden and that's
Tom Gaddis:where I learned, about smart goals.
Tom Gaddis:'cause they did training for their managers and, different things like that.
Tom Gaddis:So, if you're working a job and you don't like it and you're trying to
Tom Gaddis:get out or whatever, one of the things that I would recommend you do is just.
Tom Gaddis:Really like what are like where the more the, the more you can improve
Tom Gaddis:in your current job though, you'll be able to use those things later on.
Tom Gaddis:Right?
Tom Gaddis:So you're like, don't think it's wasted time.
Tom Gaddis:I used to think being a restaurant manager was wasted time.
Tom Gaddis:Like, I'm just wasting my time 'cause I wanted to be doing this other thing and
Tom Gaddis:all this time I'm doing this is wasted.
Tom Gaddis:It turns out that wasn't the case.
Tom Gaddis:The time I had as a restaurant manager became very valuable once I got out
Tom Gaddis:and started doing things on my own.
Vit Muller:Yeah, I, I a hundred percent agree.
Vit Muller:I'm now, my experience from that world is behind the scenes.
Vit Muller:So I was in the kitchen one thing in the kitchen as a chef, what,
Vit Muller:what it taught me is you never stop.
Vit Muller:There's always something to do.
Vit Muller:And if there's no, there's nothing to cook, then it's, then there's
Vit Muller:prep and there's tidying up.
Vit Muller:And it's like this weird thing that even now I could be maybe
Vit Muller:partly A DHD and all that, like you never really sit, still sit still.
Vit Muller:But I just got this urge, like always like, there's always something to do.
Vit Muller:Even like looking at my screens, like there's always something to do.
Vit Muller:So,
Tom Gaddis:to lean.
Tom Gaddis:You got time to clean.
Tom Gaddis:That's what we used to tell people.
Tom Gaddis:You got time.
Tom Gaddis:so I spent, I was a front of the house manager for a long time, but I was a
Tom Gaddis:kitchen manager for a couple years.
Tom Gaddis:And I
Vit Muller:Okay.
Vit Muller:You get
Tom Gaddis:mean.
Tom Gaddis:Like it's, I mean, it's, it's high stress, right?
Tom Gaddis:I mean, when that dinner rush and that lunch rush.
Tom Gaddis:Comes in and you've got 75 tickets and managers looking for food
Tom Gaddis:and servers looking for food.
Tom Gaddis:And like e every department has to be working together appetizers
Tom Gaddis:and salads and firing entrees and making sure everything's right.
Tom Gaddis:And like it is, like there's a lot going on.
Tom Gaddis:It takes a sharp mind to manage all that and manage it effectively.
Tom Gaddis:And you're right, there's, there's all the prep, like setting yourself
Tom Gaddis:up for success makes that part, like, if you don't set yourself up for
Tom Gaddis:success, that part's a disaster, right?
Tom Gaddis:And then once that's over, like winding down and cleaning up and
Tom Gaddis:like all those things that just, you realize that it's not about
Tom Gaddis:the, it's not about the one moment.
Tom Gaddis:like, and I think this is really applicable to entrepreneurs in general
Tom Gaddis:because we tend to look at people when they're successful and really
Tom Gaddis:focus on that, that successful part.
Tom Gaddis:like, oh wow, that just seemed to come outta nowhere.
Tom Gaddis:And we don't, it's, you really have to, I always like to take
Tom Gaddis:time and talk to people about, well, what was the stuff up before?
Tom Gaddis:and what was the stuff after?
Tom Gaddis:Like, because you usually, there's something in here that made this
Tom Gaddis:part possible that without that, if they hadn't gone through that,
Tom Gaddis:they never would've gotten here.
Tom Gaddis:And that's been my experience too.
Vit Muller:Yeah, yeah, yeah.
Vit Muller:Definitely.
Vit Muller:There's, there's zero, room for compassion.
Vit Muller:It's a bit of a tough love thing when you work in the kitchen,
Vit Muller:in, in, in hospitality industry.
Vit Muller:And you know what, when you're talking about that urgency, when it gets into
Vit Muller:that peak time, the busy hour, the Friday night, the, all the orders, I
Vit Muller:honestly, I used to work in restaurant.
Vit Muller:We used to do pizzas on Friday night.
Vit Muller:We would do like 500 pizzas because they had a massive beer garden and it
Vit Muller:was pizzas and mussels, and he just had his orders and there was this
Vit Muller:urgency and he just had to keep moving.
Vit Muller:Tough life.
Vit Muller:Right.
Vit Muller:now it just kinda reminded me like in business, like I think if we, if we.
Vit Muller:If we try, like on purpose, put ourself into that spot and just realize
Vit Muller:like, let's just imagine we're in a kitchen and there is these orders
Vit Muller:and we just can't just go and relax.
Vit Muller:I think that's a good analogy because now in this space that we're at, now, the
Vit Muller:innovation curve, it's just like so fast.
Vit Muller:This year's been faster than any other year with ai, everything
Vit Muller:just innovating way fast.
Vit Muller:the people who get it, they are, they are, 2, 3, 4, 5, 10 steps
Vit Muller:ahead because of this technology.
Vit Muller:And we don't have a huge window, and if you don't imply the AI into your
Vit Muller:packages, you're gonna be squeezed out.
Vit Muller:So I think everybody who's listening you should kinda like, think about
Vit Muller:like being that restaurant on Friday night, taking orders if you stop.
Vit Muller:you're gonna be left behind.
Vit Muller:That's gonna affect your reputation.
Vit Muller:You're not gonna be able to fulfill, and then competition is gonna
Vit Muller:cheer you out really, really quick.
Vit Muller:I mean, Tony Robbins is doing, I mean, at the time of recording the
Vit Muller:podcast has already happened, but Tony Robbins and the other fellow Dean
Vit Muller:Graziosi, I think they, they just put together the AI three day AI event.
Vit Muller:and that's not even, like I'm looking at the adds.
Vit Muller:I'm like, Tony Robbins is getting into this AI stuff.
Vit Muller:Like, so this guy gets it, like, it's not even like he's been at this space
Vit Muller:for 20 years, motivational speaker.
Vit Muller:Now he's getting into this AI thing.
Vit Muller:Like, what the hell?
Vit Muller:But yeah, I mean, he gets it because if you don't, if you don't apply
Vit Muller:this for your business for businesses that you serve, I reckon next year
Vit Muller:is really gonna be showing the big divide of those businesses who
Vit Muller:haven't took action fast enough.
Vit Muller:We don't have that luxury anymore.
Tom Gaddis:Yeah, I agree.
Tom Gaddis:And one thing you said there when you were talking about the restaurant thing,
Tom Gaddis:and it occurred to me like, this probably is the biggest thing I got from that is
Tom Gaddis:like, and as a, as somebody who, tries to help other entrepreneurs achieve
Tom Gaddis:success and do stuff, people always ask me the question of like, yeah, but I
Tom Gaddis:just, I just want to know like, what do I do first, then what do I do second?
Tom Gaddis:And then what do I do third?
Tom Gaddis:And like, what's the most important thing to focus on?
Tom Gaddis:And like, here's the thing, all of it is important and you have to do all of it.
Tom Gaddis:So in the restaurant business, you have to do all of it at the same time, right?
Tom Gaddis:Like, you can't just make one order and then go to the next and go, like, you've
Tom Gaddis:gotta plate several things at one time.
Tom Gaddis:You've like, you've gotta be like, it's, and I hate the word
Tom Gaddis:multitasking, but it's the same thing and an entrepreneurial journey.
Tom Gaddis:Like everything is important.
Tom Gaddis:Customer acquisition is important, processes are important,
Tom Gaddis:onboarding is important.
Tom Gaddis:service after the sale is important.
Tom Gaddis:Like you can't just do one, one like you have to do.
Tom Gaddis:You have to make some kind of progress on of these things at the same time.
Tom Gaddis:Like you're, if you're doing, if you're really good at acquiring customers,
Tom Gaddis:but you suck at fulfillment, like you have to figure out fulfillment
Tom Gaddis:while you're acquiring customers.
Tom Gaddis:And once you're doing, like, it has to, you just have to, it all
Tom Gaddis:has to be kind of done together.
Tom Gaddis:Does it?
Tom Gaddis:That make sense?
Vit Muller:Yeah, it's messy.
Vit Muller:somebody said to me, embrace chaos.
Vit Muller:I hate it.
Vit Muller:I'm very much a perfectionist.
Vit Muller:But it is like that.
Vit Muller:I mean, there is a bit of, a bit of an order like what you should do
Vit Muller:first because money's everything.
Vit Muller:And with money you can buy labor and you can big build a
Vit Muller:team and then you can delegate.
Vit Muller:So that would be like definitely the first one.
Vit Muller:but I think it's important to spend a little bit of time.
Vit Muller:Go slow at the beginning so that you can go fast later.
Vit Muller:Like at least some bare minimum fulfillment process in place.
Vit Muller:I mean, we could be, we could, we could be hanging out here for another
Vit Muller:three hours talking about this.
Vit Muller:I mean, there's so much that goes into,
Tom Gaddis:We could,
Vit Muller:but, yeah.
Vit Muller:Tom, I, I appreciate you being on mate.
Vit Muller:I think we've really dived in into this whole business directory.
Vit Muller:That's the most exciting thing I wanted to cover, and I think we got a ton
Vit Muller:of value from this for the listeners.
Vit Muller:I hope you guys been taking some notes.
Vit Muller:Tom, we're at the end.
Vit Muller:if you were to leave last piece of advice for the guys
Vit Muller:listening, now be a good time.
Tom Gaddis:Hmm.
Tom Gaddis:Don't let failure go to your head.
Tom Gaddis:That's what I would say.
Tom Gaddis:Don't let failure go to your head.
Tom Gaddis:Just keep going.
Tom Gaddis:I listen to this song, I have this playlist I play when I'm at the gym, and
Tom Gaddis:there's one song on there, and one of the lyrics and one of the songs is, the Only
Tom Gaddis:Way to Succeed is to Try one more time.
Tom Gaddis:So I would just say with all this new AI stuff, I know it seems a
Tom Gaddis:little overwhelming, like you're drinking from the fire hose, but
Tom Gaddis:just, one little small action, each day moving in the right direction.
Tom Gaddis:That adds up over time and just, just keep plugging forward.
Tom Gaddis:Don't let failure stop you.
Vit Muller:And if it does starts to creep up guys, just think
Vit Muller:about it another way as well.
Vit Muller:You're either winning or you're learning.
Tom Gaddis:Absolutely.
Vit Muller:And with that.
Vit Muller:Let's wrap it up.
Vit Muller:Thank you to Thank you Tom.
Vit Muller:Thank you so much for being on, mate.
Vit Muller:I appreciate you.
Vit Muller:Thank you guys for listening to today's episode as well.
Vit Muller:if, if you've enjoyed today's episode, then please share it with
Vit Muller:your fellow agency mate and mates and other high levelers that you
Vit Muller:think would benefit from listening.
Vit Muller:For show notes, tips and tricks on how to help you grow your agency
Vit Muller:or level up your SaaS, head over to highlevelexperiencepodcast.com.
Vit Muller:Thank you and have a great rest of your day, everybody.
