Shownotes
In this week’s episode, I’m sitting down with Sidney Schmidt, a Superior Livestock Auction representative, to talk about what it really looks like to build a career in cattle marketing from the ground up.
Sidney shares his journey from growing up around cattle to working in feedyards and eventually stepping into a role with Superior, where he built his book of business through relationships, trust, and years of industry experience. Superior is one of our Unlimited Hiring partners here at Of The West, and this is exactly the kind of partnership I love because it connects the right people with the right opportunities in our industry.
We also dive into the realities of earning trust in the cattle industry, balancing the needs of both buyers and sellers, and why humility and consistency matter more than any sales pitch. From lessons learned the hard way to the importance of long-term relationships and reputation, this conversation is a powerful reminder that in agriculture, people do business with people, and how you show up every day matters.
If you’ve ever been curious about a career with Superior, whether as a rep or working within one of their offices, this episode gives you a real look at what that path can look like.
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