Jonathan takes a moment to reflect on what inspired him to launch this podcast project, the work he and his brother planned on doing to help improve the financial lives of others and the legacy he hopes to accomplish both for himself and in memory of his brother.

Jonathan reflects on his career arc and highlights five specific areas of personal finance and five basic characteristic traits to enable success. He speaks to the concept of doing well by doing good and shares his goals for Season Two of Mindful Money and beyond.

📺 Watch on YouTube

https://youtu.be/Wt9P2VQn6WU

Key Takeaways

01:11 – Jonathan introduces the audience to his brother, Dave, and opens up about the plans they had to help improve the financial lives of others before Dave unexpectedly passed away

03:14 – Jonathan recaps his early career, mentors that inspired him and the decision to start his own company

07:08 – A different path to having a greater impact

10:59 – The Vanguard Model

14:18 – Jonathan gets vulnerable and tells the story of his brother’s untimely death

15:08 – The Five Specific Areas of Personal Finance

19:01 – Five Basic Characteristic Traits to Enable Success

20:29 – Jonathan teases topics he’ll cover on Season Two of the Mindful Money Podcast

25:09 – Two asks Jonathan has for the audience

Tweetable Quotes

“We started talking about bringing his knowledge of technology, social media and how to reach a broader number of people, together with my knowledge about personal finance and creating a company that leveraged both of these strengths. We were gonna come together to do good and to do well by doing good.” (07:42)

“I still had to make decisions about the tech stack, and I had to do the HR, and I had to make sure everyone was doing their jobs. And that’s just not my role. What I really like to do is I like to sit down with clients and talk about their personal finances.” (09:24)

“What Vanguard did differently is they eliminated the incentive problem. Vanguard, the company is owned by the funds themselves, which are owned by the investors in the funds. Vanguard maintains this mutual-ownership structure to this day. So, when Vanguard grows and grows and serves more and more clients, they don’t need to generate more profits. Instead, they take the benefits of size and they reduce the costs to their shareholders, who also happen to be their owners.” (12:50)

“The reality is that there is incredible value in good advice. But, most people don’t have access to it or don’t know it when they see it. Just like everyone recognizes Vanguard today, we hope that everyone would recognize Mindful Money tomorrow.” (14:05)

“There’s so many opportunities today to earn more. There are skills to develop. There are businesses you can start. There are side hustles. The opportunities are endless for you to invest in yourself and improve your earning ability.” (15:39)

“Once you’re in the habit of saving and you have an emergency fund all filled up, every additional savings penny should be invested.” (18:01)

“You have to be persistent. The only way you will ever be successful is you have to keep moving forward. It will never be in a straight line, but you gotta keep moving in the right direction.” (20:21)

Guest Resources

Jonathan’s Book – https://www.amazon.com/Mindful-Money-Practices-Financial- Increasing/dp/1608684369/ref=asc_df_1608684369/?tag=hyprod- 20&linkCode=df0&hvadid=241916856624&hvpos=&hvnetw=g&hvrand=7949215981444107153 &hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9004216&hvtargid=pl a-356162236315&psc=1

Mindful Money Resources

For all the free stuff at Mindful Money: https://mindful.money/resources

To buy Jonathan’s first book - Mindful Money: https://www.amazon.com/Mindful-Money-Practices-Financial-Increasing/dp/1608684369

To buy Jonathan’s second book – Mindful Investing: https://www.amazon.com/Mindful-Investing-Outcome-Greater-Well-Being/dp/1608688763

Subscribe to Jonathan’s Weekly Newsletter: https://courses.mindful.money/email-opt-in

Capture the most important benefit of an advisor – behavioral support – without the 1% fee: https://courses.mindful.money/membership

For more complex, one on one financial planning and investing support with Jonathan or a member of Jonathan’s team: https://www.epwealth.com/our-team/berkeley/jonathan-deyoe/

Website: https://mindful.money

Jonathan on LinkedIn: https://www.linkedin.com/in/jonathandeyoe

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