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My creator dilemma: reach vs. alignment
Episode 269th April 2026 • The Momentum Experiment • Cat Mulvihill
00:00:00 00:07:43

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After noticing some concerning patterns, I recently quit social media for a month. Although the decision was personal, there are professional impacts I can't ignore. Today I’m sharing the changes I’ve experienced, what I’m still figuring out, and what’s next.

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Transcripts

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What happens when your personal and professional aspirations

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appear to be at odds with one another? I've been

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thinking about this a lot after taking a month off social

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media and noticing the impacts on me as a person, but also

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me as an entrepreneur, because they're not the same.

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And today I wanted to talk about what changed and what I

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noticed, but also what this means for me as and what I'm planning to

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do next. Now, when

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let's start with what first changed. And I shared recently on an

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episode that I called Five Red Flags meant something had to change.

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I noticed a connection between my social media use

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and also concerning patterns. Like I

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was feeling irrationally impatient. I felt really restless.

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I also had kind of just really low mood dips after I was using these

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platforms. So as a reset, I stepped away from Instagram,

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LinkedIn and threads for YouTube, which

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I personally I classify it differently from the others,

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but I did still shift how I used it. So aside from making and

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posting this podcast, I chose to only open it when

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I knew exactly what video I wanted to watch or was planning to

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watch and just limited overall time. So instead of just saying

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I feel like doing something open and scan, it was very, very

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intentional. Now the results after a month were

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a definite improvement. I am noticeably

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calmer. I am more patient than I was before.

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I also, I just feel a more steady contentment

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compared to in the winter when I really noticed this happening.

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I have also been reading a lot more nonfiction, which is a

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shift, and to me that's actually a good sign. I used to read

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a lot of nonfiction, but the past couple of years, I mean, they've been hard

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years, but I could barely finish a nonfiction book and

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I just leaned almost entirely on novels instead.

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Now another observation is that when somebody says to

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me, oh, did you see this? You know, controversy, debate

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or disagreement online or people are all talking about this,

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I notice that I feel a wave of relief that

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I just didn't see it or didn't get pulled into it because it just

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doesn't seem like the kind of energy I want. Now personally,

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I am feeling much better off of the

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platforms, even in spite of. You know, I do miss seeing some

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posts from family members who are active on there and some friends who are.

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But professionally, I know that it is

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a drawback to stop sharing content. There's

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I care about my work and the message that I'm sharing. And

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I genuinely believe there are people who have never heard of me, never come

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across me before, that would benefit from the perspective I'm

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sharing and helping them understand why they are struggling to

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follow through on things that matter. Now, one

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of the core ideas from my framework is that momentum

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happens when you have a sustainable system

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and you take consistent and aligned action.

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Now, when you are out of alignment, things start to

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fall apart. And alignment is the combination

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of your mindset, what you think and what you

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believe, but also your mode, how you are

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wired and ultimately how you like to work

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professionally. I want to reach more people, which

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means right now I have a choice to make.

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So how do I balance my professional goals

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in a way that feel aligned? How do I protect

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my well being, the human behind the business?

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I mean, these are important questions and if I'm being honest,

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I do not have all of the answers yet.

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But there is one decision that I have made

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and feel confident about, and that is that I don't want

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to have a business that depends on social media.

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I am comfortable with running a business that is more based

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on relationships, outreach, referrals.

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Now, it still takes a lot of effort and hard work, but

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with this case and that setup, I wouldn't be worrying about, say,

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missing a mortgage payment because the algorithm changed and

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suddenly no one's seeing anything. Or I won't panic about not being able

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to post for a while when life becomes unpredictable and I

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am needed elsewhere and can't be posting regularly.

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So by making this deliberate choice, it

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means that if I post content on social

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platforms, it's because I choose to

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and not because I have to. And to me,

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this matters because it shifts how I

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think about sharing content. It shifts. It also goes from being an

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I have to to more of an I want to or

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I get to. And one is an obligation

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where the other kind of feels more like freedom to me.

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Ultimately, it's a mindset shift. And that's

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possible because I'm making this choice, this

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intentional choice not to rely on social

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media and connect that to how my business is doing.

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So it's a mindset shift that I believe

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supports being in alignment. And I can

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feel that it's aligned because I actually

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notice a shift when I say it. When I speak about the decision,

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I notice it inside of me. I feel calmer. My.

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My shoulders kind of drop. And it's an actual physical

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shift that I can feel now. What's next?

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So, as I said, I still do not have all the

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answers. I still have more questions. And I'm actually, I'm spending a

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lot of time just thinking about my, I guess,

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perspective and opinion on social media platforms. And I.

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If you're familiar with me. You know, I think a lot about attention and how

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we spend our time. So I do have concerns over the platforms.

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But an experiment that I am going

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to try over the coming weeks is actually something that was

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suggested to me by a trusted friend. So this is

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someone who has a real mind for social media, also has a very different

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perspective and mindset around social media than I do. And

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also she knows that I love a good experiment and

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proposed an idea that we work together on short

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term on my short form content. Now, we haven't started

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yet, but some of the seeds of the idea that she's planted

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really excite me and not just because it's

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collaborative and I love to work with other people. Being a

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solo business owner means that I'm often just isolated

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and working on my own. But I also love that it's a true

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experiment. We're going in with a really open mind and

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just seeing what happens. You know, it's not something that I'm making a

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commitment forever and it's just, it's a test and it

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is a way to test the balance between my

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personal goals and well being, but also my

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professional goals. And ultimately we can see is

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this a viable option that helps me to reach

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more people with my message, but do it in a way

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that is sustainable, consistent and

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aligned.

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