Instagram isn't working like it used to. Facebook reach is down. And LinkedIn just quietly became the best platform for coaches who have a clear niche and something real to say.

I sit down with Nina Froriep, a LinkedIn featured Brand Builder and Content and Engagement Strategist for creators, coaches, and consultants. A recovering film producer and Emmy Award-winning documentary filmmaker, Nina now helps service-based entrepreneurs grow their companies organically on LinkedIn, without bro marketing tactics, without gaming the algorithm, and without posting five times a day.

In this conversation, Nina breaks down the three algorithm shifts that just changed everything on LinkedIn. Follower count no longer drives reach. Your topic fingerprint does. Over half of your content is now being shown to strangers, people who've never seen your work before. And the real game now is what happens after you post: the engagement, the comments, the DMs, the relationships.

You'll also hear why AI-generated comments are starting to backfire badly, what a no bro marketing DM actually sounds like, and what happens when a coach finally gives LinkedIn a real shot.

This is the episode that will change how you think about finding coaching clients.

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