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Have you ever celebrated a deal that looked like a huge win—only to discover months later it was quietly making your business weaker?

Revenue is visible immediately. The real economics of a deal reveal themselves over time.

In this episode you'll learn:

• Why some marquee customers quietly erode your unit economics despite impressive contract values.
• The hidden costs that don't appear in the sales forecast but shape long-term profitability.
• A simple framework to test whether a deal strengthens your business or simply helps you hit this quarter's number

The Partnership Playbook is the podcast for leaders who want to grow with clarity, create leverage through partnerships, and lead their teams with meaning. Each episode gives you practical insights drawn from two decades of building and backing companies, coaching CEOs, and closing high-value partnerships across industries. You’ll learn how to scale yourself as a leader, choose partners that help you grow faster, and turn trust, alignment, and first wins into momentum that lasts.

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