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18 Turning Ideas To Income
16th May 2022 • Upgrade Your Education Business • Sumantha McMahon
00:00:00 00:16:29

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When you're forming a business idea or trying to breathe life into one, there are two fundamental aspects that need to be defined and analysed. 

They are: 

  1. What you'll deliver 
  2. How you'll deliver it  


The 'what' relates to making sure that you've pinpointed the exact problems you're solving for your clients.


The 'how' is the way you'll deliver these solutions while ensuring that they're compatible with your clients.

And both of these things need to be aligned with what your clients actually want - not what you think they want.  

So, to turn an idea to income, the idea itself needs to be robust and that's what I'll focus on today. 

 

Stage 1 is a way to check if an idea is a keeper

Stage 2 is analysing it from a strategic perspective, so things like, making sure it's aligned with the direction you want to take your business in, and getting feedback from potential customers

Stage 3 is about phasing your launch so that you can secure customers before you've invested time and money into bringing your idea to life or before you've actually launched


 What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.


- Sumantha

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👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

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