When you're forming a business idea or trying to breathe life into one, there are two fundamental aspects that need to be defined and analysed.
They are:
- What you'll deliver
- How you'll deliver it
The 'what' relates to making sure that you've pinpointed the exact problems you're solving for your clients.
The 'how' is the way you'll deliver these solutions while ensuring that they're compatible with your clients.
And both of these things need to be aligned with what your clients actually want - not what you think they want.
So, to turn an idea to income, the idea itself needs to be robust and that's what I'll focus on today.
Stage 1 is a way to check if an idea is a keeper
Stage 2 is analysing it from a strategic perspective, so things like, making sure it's aligned with the direction you want to take your business in, and getting feedback from potential customers
Stage 3 is about phasing your launch so that you can secure customers before you've invested time and money into bringing your idea to life or before you've actually launched
What you can do next:
- Book a free call with me if you'd like to see how I can help you
- If you're a tutor, check out The Tutors' Mastermind
If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.
- Sumantha
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👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.
As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)
My training leans on tried-and-tested methods that are completely tailored to our niche.
Work with me to breathe life into YOUR definition of success:
#1 Bespoke 1:1 Mentoring
High-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.
#2 The Tutors' Mastermind
The leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.
#3 The Group Class Course
Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.
This podcast is recorded using Riverside. Sign up for your account here (free plan available)
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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.
