Search engine optimization can make or break your business presence online, but getting it right isn’t always easy.

Jason Hennessey is an entrepreneur, internationally recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.

Jason shares the three key steps to optimizing your SEO. First, make sure your website is technically sound so that Google can easily access it. Second, create content that people actually want to consume. Solid content satisfies the problem people are looking to solve. And third, utilize backlinking to help boost the popularity of your website.

Ultimately, SEO comes down to helping people find the thing they are searching for. There is also an ROI attached to it, but it serves as a connector for people who need specific services with the people who can service that need.

AI and ChatGPT play a role in optimizing SEO as well. While it’s not recommended to translate your website into Vietnamese if no one in your office can speak or write the language, AI can be used to summarize the main points of a call or email. Jason recommends avoiding using AI to write articles on behalf of your company that will poorly reflect on your business. Use AI to help you articulate your points, but not to replace the human element of your content.

Consider the assets that you have — whether it’s time or money — and put them to work to improve your SEO in ways that will benefit your company and your bottom line.

Interview Links:

Jason Hennessey

Honest SEO: Demystifying the Google Algorithm to Help Get You More Traffic and Revenue

Resources:

20,000 Scaleups

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Recruiter.com Short List (use code scaleup)

Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.

Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.

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