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Marketing and Finance (MAF) Podcast - Roger Edwards interviews great people from Marketing and the world of Finance 7th October 2014
MPAF15 – Martin Bamford on Baby Boomer Advice and Creating Standout Content
00:00:00 00:30:52

MPAF15 – Martin Bamford on Baby Boomer Advice and Creating Standout Content

MPAF15 – Martin Bamford on Baby Boomer Advice and Creating Standout Content

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

A recurring subject we discuss in the MPAF Podcast is how great content can drive traffic to your website, create leads and increase business.

My latest guest has put together web content, including blogs and podcasts, since 2006. His latest project is a feature length video documentary called “Boom- Demographics are Destiny”. It’s about Baby Boomers and their financial circumstances, what financial advice they need and what opportunities they represent to the financial adviser community.

My guest in Episode 15 is Martin Bamford.

Hear how he came up with the idea for the video and the challenges he faced putting it together.

Listen to launch plans for the documentary and the lessons he learned about producing standout content.

Who is Martin Bamford?

Martin is managing director of Informed Choice, a firm of Chartered Financial Planners in Cranleigh, Surrey.

He is a Chartered Financial Planner and CFP professional, working with elderly clients and trustees, as well as being responsible for marketing within the firm.

He’s well known as an innovator within the financial services sector, as the first IFA to publish a podcast and one of the first to write a blog.

For links to the books and apps mentioned by Martin please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk