Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute
Episode 70 • 17th September 2025 • The Commerce Collective Podcast • Flywheel Digital
00:00:00 00:27:04

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What does the modern omnichannel organization really need to succeed? Emma sits down with Lauren Livak Gilbert, executive director of the Digital Shelf Institute, to unpack the findings from DSI’s “Reinventing for Omnichannel Success” report. Lauren shares why old org structures fall short, the urgent capabilities brands must build, and how cross-functional collaboration and mindset shifts are key to driving change. Read the report here.

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