Shownotes
Jeff Hoffman, my mentor, former boss, friend and the founder of Hoffman, joins me for a the 100th Make It Happen Monday.
Among other things, we talk about:
Our history including Basho
What makes a good sales trainer, including actively selling
Choosing a mentor
Evolution of sales
Using social media to push deals forward
Customer-centric sales process
Social value
Find out more about Jeff and his company including his podcast at sellhoffman.com
