Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. 

In this episode, I summarise my previous interview with film partnerships expert Tom Sugg, who explains how to leverage the power of the world's most popular entertainment brands as partners to engage your customers around their passion points.

Show Notes:

1) Brand Culture 

2) Tom Sugg 

3) Let's Talk Loyalty #20 - Leveraging Customer Passions to Drive Loyalty