Listening to podcasts is a lot like eating a submarine sandwich.
Evo Terra:Making a podcast is a lot like making a submarine sandwich.
Evo Terra:But too many podcasters try to make one like they eat one.
Evo Terra:Let's fix that.
Evo Terra:Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
Evo Terra:So when I started this show all the way back in 2018, it wasn't a podcast.
Evo Terra:It was a live video I did on Facebook.
Evo Terra:Yeah, I know that's weird.
Evo Terra:Look, I'm a podcast guy as is evident by the 20 years of experience I having
Evo Terra:in podcasting and that fancy Hall of Fame award over my left shoulder.
Evo Terra:But I always like to try to new things out and that seemed
Evo Terra:like a new thing back then.
Evo Terra:Well, now fast forward some 550 episodes later, Podcast Pontifications is now a
Evo Terra:real podcast and als, also a, a video.
Evo Terra:And not just a live video.
Evo Terra:I've all but abandoned Facebook, personally.
Evo Terra:And as long-time listeners or watchers or readers know, I make every
Evo Terra:episode of Podcast Pontifications available in multiple formats.
Evo Terra:There is the audio episode.
Evo Terra:There's a fully rewritten article that a few hundred people get emailed
Evo Terra:to them and a video for YouTube.
Evo Terra:Oh, and both the audio and the video are fully transcribed by a human!
Evo Terra:I want everyone to be able to get the content the way
Evo Terra:they wanna get the content.
Evo Terra:However, I produced dozens of really good, insightful episodes that didn't
Evo Terra:get that full treatment and are now buried at the bottom of the archive.
Evo Terra:So, no, no, I'm not rebroadcasting them cuz a lot in the world of
Evo Terra:podcasting has changed from them to now.
Evo Terra:But I am revisiting them.
Evo Terra:I'm taking the topic and the angle from some of those shows and then
Evo Terra:re-pontificating, if you will, to bring that content up to snuff for today.
Evo Terra:And so today, let's talk about sandwiches and how sandwiches relate to podcasting.
Evo Terra:Specifically, what sandwich makers can teach us podcasters.
Evo Terra:Now, let's think about the creator for just a moment here.
Evo Terra:And for the purposes of this thought exercise, I want you to
Evo Terra:think about what I was brought up to call a submarine sandwich.
Evo Terra:Now you might call it a hoagie or some other weird colloquialism where you lived,
Evo Terra:but you know what I'm talking about.
Evo Terra:That long tube of bread that you get from a myriad of fast foods joints,
Evo Terra:or maybe even your local bodega, if you're lucky enough to live in a city
Evo Terra:with bodegas on every corner, which I am not, but I am digressing already.
Evo Terra:Now, imagine you've just purchased your submarine sandwich.
Evo Terra:Or your hoagie.
Evo Terra:And you start eating it.
Evo Terra:Where do you start?
Evo Terra:From the middle?
Evo Terra:No.
Evo Terra:And okay, well maybe you slice your sandwich in half and
Evo Terra:start from there and fine.
Evo Terra:But really, you have two different sandwiches, so I'm not getting into that.
Evo Terra:But also you don't start eating them from the middle either, do you?
Evo Terra:No, you do not.
Evo Terra:You start at one end and you keep eating from that same end
Evo Terra:until you reach the other end.
Evo Terra:Or you give up because maybe you didn't like it.
Evo Terra:Too much mayo.
Evo Terra:You ran out of time to eat it.
Evo Terra:Or maybe you had your fill.
Evo Terra:Regardless, you started from one end and progressed in a linear
Evo Terra:fashion towards the other.
Evo Terra:And that's exactly how podcasts are consumed by listeners.
Evo Terra:That's exactly how you consume a podcast.
Evo Terra:You start from the front, not the middle.
Evo Terra:Starting from the middle on a podcast is hard.
Evo Terra:Just like eating a submarine sandwich from the middle is hard.
Evo Terra:So no, you start from the top and you listen until you reach the other end.
Evo Terra:Or you give up because you didn't like it.
Evo Terra:Too much mayo, whatever that means as a listener to you.
Evo Terra:Maybe you ran out of time to listen to it, or you had your fill.
Evo Terra:Regardless, just like that submarine sandwich, you started from the top
Evo Terra:and progressed in a linear fashion toward the end of the episode.
Evo Terra:Okay, so, all of that is rather obvious.
Evo Terra:What's less obvious is when we look at how that sandwich got made and then compare
Evo Terra:that to how the podcast episode is made.
Evo Terra:And this is where it all starts making sense.
Evo Terra:I hope.
Evo Terra:That submarine sandwich was consumed, you know, again, from one end in a
Evo Terra:linear fashion, one bite at a time.
Evo Terra:Where each bite has bread and condiments and toppings and whatever
Evo Terra:the middle section has in it.
Evo Terra:But it was not created from one end with bread, condiments, toppings, and
Evo Terra:whatever else was assembled, one bite size chunk at a time, and then glued
Evo Terra:together to form the total sandwich.
Evo Terra:Right?
Evo Terra:Yet that's the way a lot of podcasters still make their episodes.
Evo Terra:They're assuming, wrongly in all but a few exceptions, that the best way
Evo Terra:to assemble an episode is the same way that episode will be consumed.
Evo Terra:In other words, they hit record and do everything live in a linear fashion.
Evo Terra:Now, can you make a podcast like this?
Evo Terra:Sure.
Evo Terra:Lots of shows do it.
Evo Terra:There's a whole suite of tools now from hardware and software that make it
Evo Terra:easier than ever to record and release an episode in nearly the same amount of time
Evo Terra:as it takes to listen to that episode.
Evo Terra:So yes, you can.
Evo Terra:But I don't think you should.
Evo Terra:I don't think you should because today there are more appropriate
Evo Terra:places for that record and release style of episode production than
Evo Terra:existed just a few years ago.
Evo Terra:A linear style of recording, where you do start at the beginning and progress
Evo Terra:until you get to the end, adding in the music, your guests, your segments,
Evo Terra:effects, whatever as needed in real time, that used to be called live radio.
Evo Terra:And podcasting wasn't live radio then.
Evo Terra:Today, that linear style of recording and producing as you
Evo Terra:go is called livestreaming.
Evo Terra:Or called social audio, a la Twitter Spaces and others.
Evo Terra:Or whatever the next listen in as, and, and, or watch as we do it
Evo Terra:live tool is going to bring to us.
Evo Terra:In this universe, or the Metaverse, whatever, those platforms and the
Evo Terra:audiences who gravitate towards those platforms are perfect for that style
Evo Terra:of production, record, and release.
Evo Terra:And if that's the kind of show you wanna produce, a show where you record and
Evo Terra:produce it live, and in real time, you absolutely should make a show like that.
Evo Terra:But should you podcast that show?
Evo Terra:Well, there's the question.
Evo Terra:As these alternative content consumption and creation tools
Evo Terra:continue to proliferate, I think we're gonna start seeing a division in
Evo Terra:audiences and audience expectations.
Evo Terra:See, audiences vote with their eyeballs and their ear holes and
Evo Terra:that, in turn, shapes the content that creators produce, further creating
Evo Terra:differences in formats and conventions from one platform to another.
Evo Terra:Which is why the whole concept of COPA or Create Once, Publish
Evo Terra:Anywhere, or everywhere, didn't really work out as well as we wanted it.
Evo Terra:One of podcasting's superpowers over those other platforms is the time buffer.
Evo Terra:It's because we are not forced to produce as we record that we can be more creative.
Evo Terra:Because it's not appointment-based content we're making, we can pay more
Evo Terra:attention to the craft of storytelling.
Evo Terra:Because we're not assembling an episode one bite at a time and live, we have
Evo Terra:the time to go back, perhaps several times, to edit, shape, and transform
Evo Terra:our work into something truly remarkable without the stress of just trying to
Evo Terra:get through the damn thing in one take.
Evo Terra:Podcasting's changed a lot in 20 years.
Evo Terra:I think it'll change a lot more in the next 20, or heck the next two.
Evo Terra:Of that I am absolutely convinced.
Evo Terra:Changes will continue to happen.
Evo Terra:But if you look at the larger universe of podcasting, which is now millions
Evo Terra:of podcasts strong, you;ll see that podcast listeners are voting for the
Evo Terra:kinds of shows that take more time and care than can be put into a linear
Evo Terra:record and release style of podcast.
Evo Terra:Now, as with all things in life, your mileage may vary.
Evo Terra:It's possible you are listening to this right now, shaking your head and preparing
Evo Terra:to send me your stats, the proof your recorded and released show is growing.
Evo Terra:But let me save you the trouble.
Evo Terra:I'm not talking to you.
Evo Terra:You're the exception here.
Evo Terra:Congratulations.
Evo Terra:But that's an abnormality.
Evo Terra:My goal with this episode, where I revisited a topic I introduced back in
Evo Terra:July of 2018, almost four years ago, was to encourage podcasters to embrace what
Evo Terra:makes podcasting different and to take the time to make episodes that could not be
Evo Terra:experienced on any of those other mediums.
Evo Terra:It's what makes podcasting special.
Evo Terra:So let's keep doing more of that.
Evo Terra:Please?
Evo Terra:And with that, I shall be back next week with yet another Podcast Pontifications.
Evo Terra:Cheers!
Evo Terra:Podcast Pontifications is written and narrated by Evo Terra.
Evo Terra:He's on a mission to make podcasting better.
Evo Terra:Links to everything mentioned in today's episode are in the notes
Evo Terra:section of your podcast listening app.
Evo Terra:A written-to-be-read article based on today's episode is available at
Evo Terra:podcastpontifications.com where you'll also find a video version and a corrected
Evo Terra:transcript, both created by Allie Press.
Evo Terra:Podcast Pontifications is a production of Simpler Media.