"How do I set my prices for this?" is one of the most common questions that every OT business owner asks me. Which is good, because pricing is the #1 lever that influences your profit. Every coach will automatically tell you to raise your prices (which, of course, I do too), but how to do this in an ethical way, that is fair to both the therapist AND the client?

In this episode, I share the 3 steps you should take to nail that price, and do it with honour and morality.

Episode Notes

I discuss:

• 2 types of pricing: values based and competition based
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• what's the #1 factor you should consider in setting your price?
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• the systemic undervaluing of OT professionals, and what to do about it
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• why I don't want you to be like McDonald's
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• do you offer a higher value service than what you give yourself credit for?
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• why pricing brings up your crap and how to move past that fear

Episode resources:

• OTs Get Paid podcast S1 E3
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• OTs Get Paid podcast S1 E4
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• OTs Get Paid podcast S1 E5
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• Melissa LaPointe
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• James Wedmore - James Wedmore Training
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• Rachel Rogers

More resources: https://www.trishwilliamsconsulting.ca/podcast-resources

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