00:00:18Welcome to women conquer business. My name is Jan McFarland. This podcast is for smart, serious business, owners, tired of the senseless chatter about growing a business. If you don't want to hear any more, get-rich-quick too good to be true nonsense. You've come to the right place. You'll learn my mindset is everything, as well as strategies for sustainable business growth and how to implement it along with the secrets. I learned leading large-scale business projects that also apply to five and six for your businesses. Are you ready? Let's go forth and conquer.

00:01:29Let's get started.

00:01:57So given that, these are the two things that need to be talked about. We're going to talk about both a little bit. We're going to talk about, which goes to pick, not so much because every article talks about it because I think that's actually the most important thing. That's the court thing that we've been talking about all this time around the different episodes that we've had leading up to this show. We've gone from all of your vague ideas to use selecting, the most important goals for your business. We've gone through and tried to prioritize all of the tasks. So, that they make sense, we talked about why doesn't schools are important and how you need to make that a priority as event. Today. It's about zeroing in on which goals are the most important. In the biggest Focus for your business moving forward.

00:03:19So the first thing I wanted to talk about is careful goal selection.

00:03:41We like to overwhelm ourselves, a lot of business owners. But in this case, if you want to prioritize the goals that you have to make for your business prioritizing, so that you can achieve them and make some conscious improvements to the way that you get business done. You have to be willing to make the tough decisions about what is in, and what is out.

00:05:03Too often. We don't think about our own alignment about what we're excited about what we're actually going to follow through on. We do what we think we should get done as opposed to what's most important or most pressing or what really fires us up inside as we go along with lot along and we do everything and we feel like we've done quote everything, right? And we get to the end over. Like, how did I get here?

00:05:35And that's the danger of being out of alignment. If you're able to remain in alignment, with your bigger goals, then you're not surprised. After you've achieved them. You're happy. It's like Christmas or whatever that major holiday is in your life that just brings you so much joy because you've you've gone, you've climbed the mountain. It was the right Mountain. That's why it's so important to be careful about selecting the goals because it's been something going to be laser-focused on in order to be doing that for a long time. So you want to make sure that it's going to pay off.

00:06:49And you have to be honest with yourself. I'll give you an example.

00:07:29But I have to be honest with myself. I have no interest in becoming a QuickBooks expert. Sorry, Dad. I know it probably hurts a little on the inside, but it's never going to happen every year. I have been managing my own bookkeeping and suffering and doing my taxes and wondering if I did it. Right? And this year, I decided no more. I am making making finance a priority in my business, in the best way to make finance a top priority in my business, is to be honest with myself and say, you know what, it's time to hire somebody. And so that's what I did. So, one of my top goals when my top priorities is to really stay on top of my Finance in my business.

00:09:01Find the best way to solve it that is within the parameters of what your goals are and what your business looks like. Look at the data link your bank account address that one top priority. So then the next thing is all about getting it done. You have a couple of goals. Like I would say no more than three goals that you want to work on. And again that so that you can be motivated by your goals. You want to be specific, you want it to be meaningful and measurable and have a deadline. So I have like three big goals for the next quarter. Now, that doesn't mean like redoing your entire business is one goal. They have to be manageable and attainable. If you need some help with that, I suggest listening to last week's podcast which talks about the importance of goal setting in business and how there's a difference between my parents saying that they want to move and my parents getting really specific and finding out how much money they could make if they decided to move on a certain day.

00:10:44Because she knew she needed to make space to spend time with her family.

00:11:48What he does is he doesn't a little bit differently. He'll have entire days that are a theme. So it could be that, you know, maybe one day you say I'm going to work on Mark another day. You say all I'm going to do today is work on consult with the prospective clients or product development or whatever that thing is and you make each day a theme for your business. And that's how you prioritize what you're working on. I'll tell you what worked for me and still works for me today actually, is this man named Ivy? Lee came in to Charles Schwab's was like a hundred years ago, and he made him a deal and he said, look give me 15 minutes with each of your Executives and I will help them be more productive every single day.

00:13:41To happen, so you have these, six things are written down in priority order.

00:14:00And that's it. That's all the he taught them to do. 15 minutes. Make a list of your top six, put them priority order, cross them off throughout the day as you get them done. Make a new list top six things and get on with your day. So in three months, when I really came back to talk to Charles Schwab check for the equivalent of like $250,000 on the spot because it was so valuable to him, how much more productive. His Executives were put a link to this. Basically, I think it was like a clickbait headline hundred-year-old front of Tiffany hack still works today, but I will tell you that it's something that I still use today, when I feel very overwhelmed.

00:15:45If that makes sense to you, you might think about doing that, like what are the small things that you can be doing every single day that will in some weed you to your goals. Your ultimate goals. The most important thing you can do though, is make space.

00:16:26Thank you for listening to the women Concord business podcast, if you're wondering what's next. Here a few suggestions. If you love the show, be sure to subscribe. If you want to. Follow me on social media. You can find women Concord business on Facebook, LinkedIn, and Pinterest. And finally, at the episode today, brought something up for you and you need to talk email Me At. Hello. By John McFarland. Calm. The women conquer business podcast is written and produced by Jen McFarland and Foster growth, LLC, and beautiful Southeast, Portland, Oregon. Thanks again for listening.