Why Great Speakers Stay Broke

SUMMARY

In this episode, John addresses the challenges faced by speakers and coaches in gaining visibility and securing bookings. He emphasises the importance of marketing and the need for professionals in these fields to shift their identity from being just a performer to becoming a business owner. By focusing on marketing, networking, and consistent visibility, speakers and coaches can improve their chances of success. John also discusses the significance of setting clear goals and taking actionable steps to achieve them, urging listeners to treat their speaking or coaching endeavours as a business.

The LinkedIn Article: READ HERE

Key Takeaways

1. Many talented speakers and coaches struggle to get bookings.
2. Skill alone is not enough; marketing is crucial.
3. Successful individuals take action before they feel ready.
4. Recognition comes to those who actively seek it.
5. Being known is more important than being the best.
6. The best speakers often excel at running a business.
7. Identity shift is foundational for success.
8. Spend at least half your time on marketing activities.
9. Set clear revenue goals and reverse engineer them.
10. Treat your speaking or coaching as a business.

Sound bites

"Your identity shift is not optional."

"Prospecting should be a daily activity."

"Now's the time to start taking action."

CHAPTERS

00:00 The Pain Point of Speakers and Coaches

02:28 The Importance of Marketing in Speaking

05:05 Identity Shift: From Speaker to Business Owner

07:44 Setting Goals and Taking Action

10:13 Call to Action and Future Insights

11:41 Close

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