Shownotes
Welcome to another episode of the Operations Mastery Podcast. In today's installment, our host, Nick Verity, delves into the dynamic world of trade shows with a captivating guest, DJ Heckes, founder of Exhibit, a pioneering company in the event space. Tune in as DJ shares insights gained from over two decades of experience in the industry, navigating the challenges and transformations brought about by the recent global shifts. From decoding the purpose behind trade show participation to the intricacies of effective lead follow-up, DJ reveals the hidden secrets to achieving success at these events. Join us as we explore the evolving landscape of trade shows post-COVID-19, the common pitfalls exhibitors face, and the importance of strategic partnerships. Whether you're a seasoned event professional or a newcomer to the trade show scene, this episode is packed with valuable tips and strategies to elevate your game. Don't miss out on this enlightening conversation with DJ Heckes!
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