Revolutionizing Water: Pure Tide's Mission to Combat Plastic Pollution

Welcome back to the Whiskey & Wisdom Podcast! In this special episode, hosts Tyler Yaw and Chris Kellum are joined by guest Tyler Williams, founder of Pure Tide Water. They discuss the inspiration behind Pure Tide, a company dedicated to providing premium, plastic-free drinking water through a glass bottle delivery service. Tyler Williams shares his journey from working in corporate IT to launching this environmentally-conscious venture. The conversation covers the harmful impact of microplastics and PFAS in bottled water, the challenges of the existing water bottle industry, and how Pure Tide aims to make clean, high-quality water accessible and affordable. They also explore Pure Tide's innovative business model, which emphasizes local operations and sustainable practices. Tune in to find out how Pure Tide plans to reduce plastic waste and offer a healthier alternative for consumers.

00:00 Welcome and Introductions

01:05 Tyler Williams' Background

01:35 The Birth of Pure Tide Water

02:38 The Milkman Concept

03:19 Challenges with Plastic Bottles

04:41 Nostalgia and Human Interaction

07:33 Water Industry Insights

12:34 Pure Tide Water's Business Model

15:41 Future Plans and Market Research

23:49 Mineral Profiles in Water

24:19 Transparency in Water Testing

24:42 Custom Mineral Blends for Performance