In this special Groceryshop edition of the Omni Talk Retail Spotlight series, Flintfox's Chief Innovation & Marketing Officer Cath Brands and Microsoft's Director of Worldwide Retail and Consumer Goods Partner Strategy Sue McMahon join Chris and Anne to discuss the massive technological opportunity that exists for CPGs to scale their pricing execution and negotiations. Together they discuss: - Why inflation is driving a focus on cost control and profit maximization - How technology can improve bottom line profit by better tracking and affecting price levels across multiple retailers - And how companies like Coca-Cola are empowering their teams with in-the-moment understanding and autonomy during their negotiation processes with retailers Brought to you in partnership with Microsoft

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