It's important to not only consider the what of retail transformation but also the how. And the ability to think differently is key to innovation and can help avoid losing pace with the market. Senior retail leader, Fiona McDonnell, joins to explore what you can do to think differently and redefine success can lead to genuine transformation.

Listen to this episode to discover:

• Why it's important to think differently.
• The dangers of not thinking for yourself.
• Why we're misguided by "success" and what to do instead.

Show notes at www.obandco.uk/168.