In this episode of Take-Away with Sam Oches, Sam talks with Ryan Ostrom, CMO for Jack in the Box. Recently named to NRN’s Power List of marketers and influencers, Ryan has been the driving force behind Jack in the Box’s CRAVED strategy, in which the brand focuses on being cultural, relevant, authentic, visible, easy, and distinctive to the guest. He joined the podcast to talk about that strategy and explains how the brand has leaned into its quirky personality, particularly with social media influencers. 

In this conversation, you’ll find out why:

• You can’t afford to waste your marketing
• Marketing shouldn’t interrupt the conversation with the guest but be a part of it
• Influencer marketing must be authentic, not scripted
• Niche influencers provide a more natural opportunity to connect with communities
• Social media is a great place to be edgy, but it must be authentic to your brand

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.