In the fourth episode of Old Fox Young Fox, we sit down with Robyn Pynsent (Robyn Fawcett), a Digital Marketing expert, particularly in B2B. She has worked with some of Australia’s largest companies and has driven acquisition of new business across email, web and social channels.

Robyn shares how you can apply cutting edge marketing thinking to your business. She helps understand which questions to ask yourself when going to market including who are you targeting and where do they hang out (digitally)?

Topics include:

• What is Digital Marketing exactly?
• What is e-commerce?
• What does it mean for you and your business?
• How do you choose where to invest your budget to get best bang for buck?
• What are the future trends of Digital Marketing?