Welcome to the first episode of The Gap, a healthcare podcast from The Foundry exploring the space between ideas, products, services and the real-world experiences of the people they’re designed for.

In this episode, Mark Bottomley is joined by Tim Holmes and Ian Parkinson-Sykes to discuss what healthcare innovation really means once it moves beyond strategy decks, claims and launch plans.

They explore the realities of regulation, reimbursement, clinical adoption, product positioning and the challenge of making healthcare ideas meaningful in the field.

Topics include:

Healthcare innovation versus real-world impact

Why generic product claims often fail

The importance of sharper positioning

Drug Tariff, ICBs and NHS complexity

District nurse access and adoption

What healthcare brands can learn from distinctive examples like Marvin the Maggot

The Gap is produced by The Foundry.