Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy

A post from a salon that hadn't posted in two months landed in my feed, and the comment section was full of beauty business owners saying "same." Then another post stopped me in my tracks: "has our industry confused being good at social media with being good at our craft?"

In this episode I'm unpacking who you should actually posting for, why chasing likes from artists on the other side of the country won't fill your books, and when it's genuinely fine to go quiet on socials. Plus the one move I'd suggest if you want to be recognised in the industry as an educator or brand ambassador.

• Why I haven't talked social media in a while, and the post that changed that [00:00].
• The MIA salon post, and when going quiet actually works for your business [01:33].
• Reading the viral caption that so many of you resonated with [04:28].
• The question that fixes everything: who are you posting for? [08:06].
• What content actually gets local clients through your door [09:15].
• A million views vs real bookings, and how to know if your socials are working [12:16].
• Want to be an educator, trainer or brand ambassador? Why you need a separate account [14:28].
• Growing your team or moving locations? When consistency really matters [19:09].
• The pressure to post perfect work, and who you're actually trying to impress [24:31].
• Why paying clients aren't always your best content subjects [26:50].
• Wrap up, and how to go deeper on this inside the Salon Goals Academy [28:26].

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Lauren on Instagram: https://www.instagram.com/laurenlappin_

The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast

Questions? Email me: [email protected]