Want to create a lead magnet that not only grows your email list but also drives sales and builds real connection with your audience? In this episode, we break down our ALIGNED Quiz Funnel Framework—the exact method we use to help service-based businesses turn quiz takers into clients.
Whether you're a coach, dietitian, practitioner, or creative entrepreneur, this episode walks you through how to use quiz funnels to attract the right leads, segment your list, and automate your marketing in a way that still feels personal.
If you’ve been wondering how to build a quiz that actually supports your sales goals, this is the deep dive you need.
In this episode, we cover:
- 00:18 Why quiz funnels work (and why we love them)
- 01:54 What is the ALIGNED framework?
- 03:16 Attract attention with a scroll-stopping quiz title
- 05:55 Leverage strategy: aligning your quiz with your offer
- 08:03 Inspire trust: use your questions to build credibility
- 09:48 Guide the next step with clear, personalized CTAs
- 12:06 Nurture relationships with follow-up emails
- 13:27 Educate with insights that add value
Links and resources:
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>
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