Shownotes
I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid.
In today’s episode, Carly shares the background, peaks and valleys, and step-by-step of scaling her business. She goes in depth about:
- Changing platforms and steps to use to make that an easier transition
- How she grew her membership to over 8k and social following to over 650k
- Why experimenting with content to see if it works is important
- Accepting you won’t always be in 100% growth mode
- Leveraging what you’ve already built and continue to build off of it
- How she handled pricing increases with customers
- Taking four years to add two new stand alone courses
- The success of her membership bringing in 150k a month
Resources & Links:
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Find the complete show notes here: https://myanichol.com/2024/06/11/a-1m-year-business-within-2-years-of-launching-w-the-blonde-chronicles-episode-71/
