One continuing trend within SEO in 2026 is the ever-increasing degree of difficulty when it comes to driving traffic from organic search. Jack Chambers-Ward advises that this should motivate you to reevaluate your overarching content publishing model.

Jack says: “Create and monetise content to survive the upcoming zero-click era of search.”

Will we be in an all-encompassing zero-click non-traffic era at some point in the future?

“It certainly feels like we're heading that way. With a lot of what Google has been talking about recently – particularly with AI Mode, this is the looming topic in SEO right now.