Alex Nghiem breaks down why chasing small clients might be holding your business back and shows how landing mid-market and high-paying clients can make a huge difference in your profits and stability. He explains the hidden costs of working with low-budget clients and offers strategies for targeting businesses that will stick around longer and pay more. Alex also shares his own experiences, offering real-world insights on how to scale your business without getting caught in the constant churn of replacing clients. If you're ready to rethink your approach to growth, this episode is for you.

Chapters

• 00:00:00 - Welcome and Introducing Alex Nghiem: The Journey to High-Paying Clients
• 00:00:15 - Why Big Clients Matter: The True Power of Higher-Ticket Deals
• 00:01:05 - Alex's Story: How Selling a Business Unlocked the Secrets of Client Value
• 00:02:38 - Small Clients, Big Challenges: The Hidden Costs of Low-Budget Work
• 00:04:20 - Unlocking the Benefits: Why High-End Clients Stick Around
• 00:07:23 - Finding the Sweet Spot: How Mid-Market Clients Can Fuel Sustainable Growth
• 00:13:20 - Proven Strategies: How to Land Lucrative Mid-Market Clients
• 00:19:52 - Avoid These Pitfalls: The Common Mistakes People Make with High-End Clients
• 00:23:45 - Wrapping Up: Final Takeaways and Key Insights for Scaling with Confidence

Links And Resources:

• Alex on LinkedIn
• Exitable Agency
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!