It’s my pleasure to share with you the latest episode of Communicating Purpose. In today's podcast is Stop Food Waste Day. I've spoken to Emilie Vanpoperinghe, Co-Founder & CEO of Oddbox.

As it’s name suggests Oddbox brings people the wonky shaped fruit and veg that might otherwise be scrapped. 

Before setting up Oddbox in 2016, Emilie had a 15-year career in finance. Sheworked in France, India and the UK for 3M, BT and charity The Girl Effect. 

In our discussion, we covered:

🍎 Why Emilie gave up finance for a purpose-led business

🍎 How Emilie changed her mind on influencer marketing

🍎 How Oddbox created a campaign featuring inclusive sexual proclivities, such as BDSM, to pull in a younger audience